Job Description

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

As part of our world-class SEO team, your goal is to grow traffic and conversions on our marketplace and other sites. You will cover a broad range of SEO skills, from keyword research to technical optimization. This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team.

In This Role, You Will: 

•  Support the SEO team in developing and executing big bets for our marketplace

• Support G2 localization and drive increased global website traffic

• Drive the keyword strategy and content optimization on learn.g2.com

• Increase organic traffic to our sites

• Collaborate with the product and engineering teams

• Mentor and coach Jr. and SEO Specialists

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  Conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy

• Collaborate closely with development teams and data scientists to implement technical SEO recommendations

• Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective

• Perform comprehensive keyword research and develop detailed keyword mapping strategies

• Lead competitive SEO analysis to benchmark performance and identify opportunities for growth

• Utilize tools such as Ahrefs, SEMrush, and STAT to monitor performance and guide decision-making

• Execute technical SEO audits and provide actionable recommendations for site improvements

• Understand and implement schema markup to enhance search engine visibility

• Optimize internal linking structures, on-page content, and site speed for improved rankings and UX

• Bring 4+ years of proven SEO experience with a strong track record of delivering measurable results

• Demonstrate excellent project and time management skills, with the ability to manage multiple priorities

• Influence cross-functional teams and advocate for SEO best practices across the organization

• Communicate effectively with stakeholders through clear, concise written and verbal communication

• Possess a strong personal brand and active presence in the SEO community, staying updated on trends and best practices