Sr. Manager - Digital Marketing at CleverTap | Ex Freshworks
6 Years of Experience
Mumbai, Maharashtra, India
95299*****
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Not Available
Constantly inspired & fascinated by the ever-changing world of digital marketing with a skill set built on the art of leveraging Digital technologies, architecting positive user experiences & engineering Site, Search, Social & App-Store (Android/iOS) Marketing strategies. Career Objective, To make a positive contribution as part of your dynamic and well-reputed organization in a position where my abilities, technical, management, decision making & communication skills will be utilized and enhanced.
CleverTap, SaaS/Cloud Product, Internet
CleverTap
Irish Tech News
CleverTap, CleverTap, Irish Tech News, Freshworks Inc. (formerly Freshdesk), Systweak Software
Job Title : Sr. Manager - Digital Marketing
Company name : CleverTap
Period : January 2022 - Present
Location : Mumbai, Maharashtra, India
Job Title : Manager - Digital Marketing
Company name : CleverTap
Period : August 2019 - Present
Summary : CleverTap is a customer lifecycle management and engagement platform that drives long-term retention and growth.
Thousands of brands use CleverTap's machine learning models to create differentiated customer engagement strategies that help mobile marketers drive omni-channel growth. Over 8,000 global brands, including Sony, Vodafone, Carousell, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps.
● Building a roadmap of experiments and initiatives to drive organic traffic, signups, and revenue and measure the impact of these initiatives, also preparing and managing quarterly budgets for SEO.
● Work with in-house web dev teams to implement technical SEO fixes and updates, Also working on Regional SEO for Latin America.
● Monitor Google webmaster tools on a regular basis to check site’s overall health which includes checking for not found pages, duplicate pages, structured data issues & other errors on the site. Also, use this tool to monitor search queries which brings highest number of clicks on the site and take necessary actions.
● Monitoring Competitors on a regular basis & reporting findings and adopting an agile mindset to change the strategy accordingly
● Creating technical audit reports on the site like duplicate pages, site’s load time, site’s crawlability issues to rule out search engine un-friendly issues on the site and getting them resolved for better indexing & crawling.
● Latest and effective On-page optimisation that includes meta tags, URL optimization, H- tags optimization, content addition & optimization, filter URLs re-writing, interlinking between the pages, canonical tag addition, alt tags addition, dynamic XML sitemap creation & robots.txt.
● Executing Off Page Activities like inter back-linking across third party blogs (Free & Sponsored), removing poor performing backlinks, also creating strategy for Duckduckgo and Bing search engine to boost our keyword rankings.
Location : Mumbai Area, India
Job Title : Guest Author
Company name : Irish Tech News
Period : January 2017 - Present
Summary : ● https://irishtechnews.ie/?s=Apoorv+bhatnagar
Location : County Dublin, Ireland
Job Title : Digital Marketing Analyst
Company name : Freshworks Inc. (formerly Freshdesk)
Period : February 2018 - August 2019
Summary : The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers.
It was founded in 2010 as Freshdesk and rebranded as Freshworks in 2017. The company is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California, and global offices in India, UK, Australia, and Germany. The company's cloud-based suite of SaaS products is widely used by over 150,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco
● I am currently handling Search Engine Optimization at Freshworks. My crucial tip is in organic SEO throughout conventional and advanced White Hat SEO Techniques.
● Identifying & Implementing strategies for increasing site traffic through organic without being blacklisted and also responsible for Lead Generation, CMS activities and Facebook campaigns.
● Running Heatmaps & A/B testing on various SEO webpages, to improve the number of clicks and signup completion rate.
● Making regular visits on all Analytics. Analyze the website for traffic and keywords data includes, bounce rate, top landing pages, etc.
● Coordinating with Web Developer & Web Designers team to make the website more Search Engine Friendly and User-Friendly. Working in On-Page changes meta tag, image alt tag and keyword optimization, robots.txt, sitemaps, broken links, Signup buttons on pages, Fixing 3x4x errors, Adding CTA banners etc.
● Channel Marketing (expertise in managing various lead generation/ listing/ review websites)
● Also, work in Guest posting, Webinars, Link Exchange, Whitepapers, Forums, Podcasts, Q&A, E-books, Industry & Comparision Pages.
● Digital Marketing Tools on which I have worked:-
Google Analytics, Google Webmasters, Google Ad words, LRT, Moz, SimilarWeb, CrazyEgg, Ahrefs, Pitchbox, SEMrush, Hotjar, LSI Graph, etc.
Location : Chennai Area, India
Job Title : SEO Analyst
Company name : Systweak Software
Period : March 2017 - February 2018
Summary : Systweak Software is a leading utility development company. The company, overall, has designed number of cleaning & optimizing, updaters, cloud storage, recovery and many more utilities for users worldwide. We design and develop utilities for Windows, Mac, iOS and Android users, with the stance to help professional as well as amateur users.
More Focused on SEO Outreach activities,
● Responsible for App Store Optimization (Android and iOS), improving the number of installs, Article submission and Blog Creation.
● Guest Blogging (Country-Wise Targeting to improve google search results rankings across different Geo's, Press release submission, forum, Blog commenting, Q/A and other CMS activities.
Software submission and promote them (International SEO).
● Expertise in content optimization of all types, search engine affects the following content areas like image, text & products.
● Analyzing website Audit for better understanding of keywords to be targeted and their rankings.
Using web tools ( Search Console & Analytics) to track website traffic.
● Analyzing website strategies and translating qualitative into recommendations and tactics for revising the strategies.
Location : Jaipur Area, India
NA
Title : Competitive Analysis and Keyword Research Test
Period : September 2022 - Present
Summary : #yKl4HuIrsGDBYtQ, semrush.com, https://static.semrush.com/academy-prod/certificate/6589893/yKl4HuIrsGDBYtQ.png
Issuing Authority : Semrush
Title : Semrush SEO Crash Exam
Period : September 2022 - Present
Summary : #RzYjqb9JkJVE1JF, semrush.com, https://static.semrush.com/academy-prod/certificate/6589893/RzYjqb9JkJVE1JF.png
Issuing Authority : Semrush
Title : Advanced SEO Strategies 2022 - Level up your SEO Knoledge
Period : January 2022 - Present
Summary : UC-82bd3394-af21-402d-ad58-0e78c85ef803, udemy.com, https://www.udemy.com/certificate/UC-82bd3394-af21-402d-ad58-0e78c85ef803/
Issuing Authority : Udemy
Title : Google Analytics
Period : May 2019 - Present
Summary : https://analytics.google.com/analytics/academy/certificate/6Ac76LW2ToWj8zreTI5KK, google.com, https://analytics.google.com/analytics/academy/certificate/6Ac76LW2ToWj8zreTI5KKA
Issuing Authority : Google
Title : Google Adwords
Period : August 2016 - Present
Summary : googleadwords.com, http://www.googleadwords.com
Issuing Authority : Google
Title : Microsoft Bing Accredited professional
Period : August 2016 - Present
Summary : microsoftbingads.com, http://www.microsoftbingads.com
Issuing Authority : Microsoft
Title : Rich Media
Period : August 2016 - Present
Summary : doubleclickgoogle.com, http://www.doubleclickgoogle.com
Issuing Authority : DoubleClick
Title : Brand veda Summer Internship Training
Period : May 2016 - Present
Summary : brandveda.in, http://www.brandveda.in
Issuing Authority : BrandVeda Digital Marketing Institute
Title : Digital Marketing
Period : May 2016 - Present
Summary : brandveda.in, http://www.brandveda.in
Issuing Authority : BrandVeda Digital Marketing Institute
Title : CRM domestic- Non-Voice(QP No.- 312240730132
Period : September 2014 - Present
Summary : 688089496187156992, nsdcindia.org, http://www.nsdcindia.org
Issuing Authority : maharshtra advanced carriers and technologies soc
Title : Amcat Certified
Period : March 2016 - March 2016
Summary : 30018064502783, myamcat.com, http://www.myamcat.com
Issuing Authority : AMCAT
Title : Code Imagica
Publication time : 2015
Summary : " Code Imagica"
A Blog is about Digital Marketing where you can get briefly knowledge about the digital marketing.
http://www.facebook.com/codeimagica
English , Hindi , Marathi
Award : Key Contributor
Issuer : Freshworks
Date : 4 2019
Award : CRM- Non Voice NASSCOM
Issuer : Government of India
Date : 5 2016
Summary : Successfully Cleared crm domestic non voice organised by maharashtra advanced society which was initiated by Government of India
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