Design and Product at CRED
9 Years of Experience
Bengaluru, Karnataka, India
77440******
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Not Available
With over 7+ years of experience in product base, building design systems, UI/UX design, interaction design, UX writing, brand identity & packaging design. Graduated in Fine Arts, started working in Pune and gradually moving out since then, which took me for three years in Delhi where I worked with amazing people and companies such as Jabong, Snapdeal, Magicpin and Xalta. Although I had so much fun working on those projects, I needed to explore on my own. Since then, I have been to Bangalore, Mumbai collaborating and heading design for start-ups and improving my eye towards Product Design.
CRED, SaaS/Cloud Product, Internet
Bettr
Wooplr
CRED, Bettr, Wooplr, Snapdeal, Jabong, Fortune Cookie Marketing Solutions
Job Title : Design and Product
Company name : CRED
Period : February 2021 - Present
Location : Bengaluru, Karnataka, India
Job Title : Lead Designer
Company name : Bettr
Period : April 2019 - October 2020
Summary : A fintech company started with lending personal loans and Line of Credit up to 5Lakh. Right now, Bettr provides its own Credit Card calling in Bettrcredit.
Had a wonderful experience working from the ground up on a product like fintech. From designing the logo, brand identity design, and executing the ux to all the touchpoints from admin panel to the app. Led the design team to create customer and agent app, later we pivoted the design to Credit Card play.
Location : Mumbai Area, India
Job Title : Sr. Product Designer
Company name : Wooplr
Period : October 2017 - April 2019
Summary : Wooplr is India’s first and largest social commerce platform with over 1 million store owners.
From building a design system to drawing an architectural structure for influencers to sell a product at their own price with setting their own commission bar was satisfying and could bring effective numbers to the table. Led the Product Design while shadowing other designers and projects. Developed strategies for Campaigns & “How to” videos (learning modules). Extremely fast-paced environment with several projects to focus on at once.
Location : Bengaluru Area, India
Job Title : Sr. Product Designer
Company name : Snapdeal
Period : October 2015 - October 2017
Summary : One of the largest e-commerce aggregator in India. Having 800+ diverse categories with a reach of 6,000 towns and cities across the country.
Assisted & led design for Fashion category & Product Pages. Demonstrating ideas and making decisions with other teams while creating a vivid approach through designs. Although with harsh deadlines & loads of coffee, we improved conversion as well as retention rates & helped reduce the drop-off percentage.
Location : Gurgaon, India
Job Title : UX Designer
Company name : Jabong
Period : September 2014 - September 2015
Summary : Jabong is a one-stop online Fashion & Lifestyle e-commerce portal.
Satisfying the design standards set by the head of design. Empathizing the segment and their sense of fashion, creating a hierarchy of features & app architecture. Made the app stand out with a modern outlook on design. Apart from design, I learned the importance of Products Imagery and how it is shot or displayed encourages the purchase.
Location : Gurgaon, India
Job Title : UI/UX Designer
Company name : Fortune Cookie Marketing Solutions
Period : February 2013 - September 2014
Summary : Was working as UI/UX Designer on client site.
Location : Pune Area, India
English (Full Professional), Hindi (Full Professional)
Award : Winner of Delivery UI Challenge on Uplabs
Issuer : https://www.uplabs.com/challenges/delivery-ui-challenge/results
Date : 4 2017
Summary : Design and animate a data input screen from a Delivery app
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