Account Based Marketing | Events Marketing | Demand Generation
9 Years of Experience
Pune, Maharashtra, India
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Not Available
iMocha, the world's largest skills assessment solution API platform, helps organizations hire job-fit candidates, faster. The platform empowers organizations to thoroughly assess employees as well as candidates, essential to identify and benchmark their skills proficiency according to industry/company standards. iMocha’s product is fit for IT services companies (as well as Financial Services, Engineering, Insurance and Healthcare sectors) that have assessments needs for trending, job-based as well as next-gen skills. There are 4 use cases wherein our solution helps companies viz: Recruitment - University Recruitment and Lateral Hiring Upskilling Platform - Assessments for Certification Digital Transformation iMocha offers it clients: 1500+ ready skills (Next-Gen skills, IT skills, Coding skills, Cognitive & Aptitude skills, Job based skills) Innovative Question types (LogicBox, Coding Simulators, File Uploads) Enterprise Readiness Enterprise Assessment Platform ATS & LMS integration Robust proctoring measures for cheating prevention Reporting & Analytics Customer Success and Support Contact me @ Domino@imocha.io for more info
iMocha, SaaS/Cloud Product, Computer Software
iMocha
iMocha
iMocha, iMocha, iMocha, Interview Mocha, ServaxNet, LLC., Zelican Technologies, Inc, Firstsource, BT
Job Title : Marketing Manager - Accounts based marketing and Events Marketing
Company name : iMocha
Period : June 2022 - Present
Summary : Responsible for evaluating, coordinating, organizing, and managing major marketing events for Supply Wisdom, including conferences, webinars, and regional&international events
Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts
Deliver account research and analysis to drive ABM strategies
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
Partner with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions
Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
Document processes and best practices in our handbook for marketing and sales teams to reference
Job Title : BDR Manager - USA
Company name : iMocha
Period : November 2020 - July 2022
Summary : • Lead day-to-day operations of the sales development team
• Hire, train, develop, motivate and lead Sales Development Representatives to achieve sales goals
• Develop and improve sales enablement tools including drafting scripts, testing, messaging and documenting templates and processes to drive outbound prospecting and lead generation from cold sources.
• Measure, inspect and deliver on KPIs
• Provide an accurate assessment of pipeline and opportunity management
• Develop and maintain monthly team forecasts
• Work cross-functionally with Marketing and other internal teams to generate pipeline
• Conduct regular one-on-one meetings with SDRs to build more effective communications, understand training and development needs, and provide insight for the improvement of the team’s sales and activity performance
Location : Pune, Maharashtra, India
Job Title : Assistant Manager Sales Operations
Company name : iMocha
Period : November 2019 - November 2020
Summary : Oversee the sales funnel.
Streamlining and optimizing the sales process.
Selecting, implementing, and managing sales automation tools.
Manage CRM data.
Perform sales forecasting.
Work with sales leadership to develop organizational goals.
Lead a team of sales operations professionals.
Location : Pune, Maharashtra, India
Job Title : Enterprise - SDR
Company name : Interview Mocha
Period : November 2018 - November 2020
Summary : • Supports Sales. Creates inquiries and qualified leads to support the sales forecast for the company on a monthly quarterly and yearly basis.
• Creates Qualified Leads. Has sufficient experience to recommend to marketing management and the company’s agencies, techniques to increase the number of qualified inquirers who respond to the company’s promotional efforts.
• Forecasting. Must be able to deliver qualified leads from the sales inquiries generated by the company (or vendors). Guides systems and processes to give the salespeople qualified sales leads (not just inquiries).
• Lead Distribution. Distributes inquiries and leads to the B2B sales channel, within one minutes to one hour of data entry. For B2C distribute the inquiries and sales leads within 1 minute of data entry.
• Follow-up. Works with sales management to be sure that 100% of all sales inquiries are followed-up.
• Scoring/Grading. Understands how to grade inquiries based on the answers to profile questions.
• ROI. Ensures that sufficient quantitative and qualitative research has been completed with prospects and customers so that management can make informed decisions about the ROI for lead generation.
• Reports. Reports on inquiry activity by product, source, and source type. Delivers a monthly report showing sales results from sales inquiries and leads.
• CRM. Understands the CRM system and works to make sure that the system delivers qualified inquiries (sales leads) in a timely fashion to the sales channel.
Location : Pune Area, India
Job Title : Manager of Marketing And Business Development
Company name : ServaxNet, LLC.
Period : August 2017 - August 2018
Summary : Oversee staff operations, business planning and budget development.
Plan, direct and oversee the marketing and business development initiatives within an organization.
Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
Research and analyze target markets to develop strategic and tactical plans to grow the business.
Responsible for developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned clients. Develops elaborate business development plans, creates quarterly and annual strategic plans, and is responsible for the design/implementation of processes to support business growth through customer and market definition.
Responsible for all marketing tracking systems, the intake process, payor relationships, and community education. Working closely with our existing clients,
management and operations team, maintains positive and effective working relationships, both internally and in the community.
Responsible for managing the marketing and strategy team, including: recruitment, team development, and retention. Provides marketing leadership, education, training, coaching, and support to their team to assist in building relationships and exceeding business objectives within assigned territories. Responsible for the oversight of the marketing and strategy team’s compliance with Servaxnet’s documentation po
English (Full Professional), Hindi (Native Or Bilingual), Malayalam (Full Professional), Tamil (Native Or Bilingual)
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