Director product at Khatabook | Ex Amazon , Gojek, IIML
13 Years of Experience
Bengaluru, Karnataka, India
+91 9**********
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Not Available
Current - Leading a product vertical for Khatabook Past - 10+ years experience building products for startups and MNC (Amazon/ Gojek). MBA from IIM Lucknow & Computer science Graduate from IIEST . Passionate about technology and innovation. Experienced in end to end software development life cycle in 1st two years of my career. Specialties: Digital Product Management, Mobile apps product management, Marketing, Digital marketing, advanced Marketing research, Analytics Email: kallol.halder@iiml.org
Khatabook, SaaS/Cloud Product, Information Technology & Services
Khatabook
GO-JEK Tech
Khatabook, Khatabook, GO-JEK Tech, Amazon, RenewBuy, U2opia Mobile, Matrimony.com Pvt Ltd, CSG International
Job Title : Director of Product Management
Company name : Khatabook
Period : April 2023 - Present
Location : Bengaluru, Karnataka, India
Job Title : Group Product Manager
Company name : Khatabook
Period : May 2021 - Present
Summary : Building B2B commerce eco system in MSME segment
- Empowering suppliers (Distributor/wholesalers) to bring their inventory online and transact with their buyers
- Suppliers can create an online store with their existing inventory in single click
- Buyers can browse catalog, place order, access all historical invoices at one place
- Significantly improved supplier and buyer retention and platform usage over last 6 months
Location : Bengaluru, Karnataka, India
Job Title : Product Lead
Company name : GO-JEK Tech
Period : July 2019 - May 2021
Summary : - Created and launched Gojek's hyperlocal grocery delivery product in indonesia from scratch
- Scaled the daily order volume by 60x from MVP to full scale rollout
- Significantly improved the food search experience for gofood
(Gofood- search) Product Leader March 2020 – March 2021
Developed a query match criteria with the team resulting in ~12% incremental conversion for dish intent searches
Created dish visibility on search listing enabling users to checkout from list directly, reducing add to cart time by ~30%
Redesigned the merchant list with more actionable information for users, contributing to 9% incremental conversion lift
Lead & developed a DS model for restaurant serviceability communication , reducing post booking cancellation by 11%
GoJek (Gomart) Product Leader July 2019 – March 2020
Lead a team of 20+ to successfully launch and scale the grocery delivery product leading to 60K daily orders within a year
Improved the order fill rate from 85% to 98% for grocery orders by driving multiple initiatives with merchants
Improved booking completion rate from 64% to 92% for grocery by solving for delivery executive’s pain points
Built promotions platform which enabled business team to achieve $1.5M in merchant & brand funded promo in 2019-20
Location : Bengaluru, Karnataka, India
Job Title : Senior Product Manager
Company name : Amazon
Period : June 2017 - June 2019
Summary : Taking care of post purchase customer experience. Was responsible for post purchase self service options, the order history and package tracking experience for Amazon India
Location : Bengaluru, Karnataka, India
Job Title : Head of Product Management
Company name : RenewBuy
Period : February 2016 - May 2017
Summary : * End to end development of consumer facing website and mobile app
* Product roadmap design for next quarters including future product strategy
* Redesigned mobile app resulting in 900% increase in usage
* Developed automated solution to read PDF files , improving operational efficiency by 30%
RenewBuy specializes in Financial Technology led products. It is an online Insurance Platform bringing the simplest and fastest way to renew your car insurance policy
Location : Gurgaon, India
Job Title : Senior Product Manager
Company name : U2opia Mobile
Period : August 2014 - January 2016
Summary : - End to end feature & flow design of U2opia's social networking app
- Designed mobile number verification process (helped acquire mobile number of 70% registered users)
- Optimized user on-boarding steps and reduced drop offs by 45%
- Incorporated face detection to improve quality of users profiles
- Improved native chat interface with real time message status update (Increased engagement by 22%)
- Manage development life-cycle, adhering best practices (IOS & android)
- Analyzing product metrics regularly and use the learning for product innovations and improvements .
- Working closely with Engineering, Research, Quality Assurance, Design and Marketing teams to create synergies leading to a high quality product.
link : https://play.google.com/store/apps/details?id=com.u2opia.woo&hl=en
Job Title : Product Manager - Matrimony.com (Ecommerce)
Company name : Matrimony.com Pvt Ltd
Period : June 2012 - May 2014
Summary : Responsibilities
Product lead for Community matrimony portals, responsible for multiple online and offline product initiatives
Established short- and long-term product goals and build a product roadmap and marketing communications
Driving solution sets across development/engineering teams, ensuring timely delivery (Leading a team of 17 )
Owned the Product Management life cycle from product flow to wire frame, to rapid prototype, through all testing phases (alpha, beta) to the success of the final version
Reengineered product portfolio with changes in attributes and product pricing, resulted in incremental ARPU
Initiated tracking of key online parameters via Google analytics and internal track mechanisms
Identified growth opportunities in VAS products after data mining on existing pattern of purchases
Introduced digital marketing best practices for all user communication and product related initiatives
Managed the release process and participate in development, quality assurance and the maintenance process of the product
Achievements
Revamped and optimized product portfolio and increased the sales of higher revenue packs by 18%
Improved the profile ranking algorithm resulting in better visibility and 10% incremental repeat traffic
Modified the content of mailer communications and increased website traffic and activity by 21%
Launched the mobile site for community matrimony and increased mobile traffic by 30%, reduced bounce rate by 38%
Optimized internal website landing pages using heat maps and internal site communication (banners , pop ups)
Integrated online CRM with the website, created event triggers leading to 25% incremental lead generation
Job Title : Development Consultant
Company name : CSG International
Period : June 2008 - May 2010
Summary : Role:
• Responsiblefor the delivery of HutchIndonesia interface team, for development and quality assurance
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