Principal PM @ Khatabook
7 Years of Experience
Bengaluru, Karnataka, India
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Not Available
~8 years of experience in Product Management roles across tech companies in India and South East Asia I currently work at Khatabook, leading the company’s flagship app & web products as we monetise on a multi-million user base of small and medium-sized businesses in India Previous PM roles at Gojek (home-screen & onboarding), Myntra (Catalog & Supply chain), RentoMojo (Building everything tech-enabled) and housing.com (APM program) I am a full-stack PM - everything from writing jiras and micro UX copy to long term strategy and mentorship
Khatabook, SaaS/Cloud Product, Internet
Khatabook
Gojek
Khatabook, Khatabook, Gojek, Myntra, Myntra Jabong, RentoMojo, Housing.com
Job Title : Principal Product Manager
Company name : Khatabook
Period : April 2023 - Present
Summary : I lead the product function for the company’s flagship app and web product - Khatabook (the most used business management app in India within the MSME/small biz segment with xx million users)
Location : Bengaluru, Karnataka, India
Job Title : Lead Product Manager
Company name : Khatabook
Period : June 2021 - March 2023
Summary : Built a micro-ERP stack for Indian small businesses supporting Inventory, Billing, Accounting, Reporting and Staff management - transforming the Khatabook app from a basic free-to-use credit ledger to a subscription based revenue generating SaaS product on a scaled xx million userbase
Led the transition from an app only product to a fully integrated desktop version that drives subscription revenues
Location : Bengaluru, Karnataka, India
Job Title : Product Manager
Company name : Gojek
Period : November 2019 - June 2021
Summary : I was an L3 PM on the Customer Platforms Team at Gojek - focussed on Product driven Growth
Our team managed the platform product features for the Gojek super app (Android+iOS) including the activation funnel, parts of the primary home screen and the app-level account management & settings. We worked closely with other product teams across Transport, Food, Payments, Logistics and other verticals to deliver a cohesive and contextual experience to our customers every time they open the app.
At Gojek, I worked heavily with the research team to understand our users' problems and their perception of our products, in addition to user analytics and A-B Testing - which significantly guided the overall roadmap for the team.
Projects:
- Drove Shortcuts on home screen as a product theme for repeat use cases on transport and food. Led to meaningful improvements on overall conversion and time-to-booking metrics on transport bookings.
- Launched Gojek's Referral program for consumers with granular settings to localise referral campaigns by geography and target referrer segments.
- Collaborated with the fraud team to add 3rd party SDKs to our app for fraud mitigation.
- Drove the transition of users in Thailand+Vietnam away from the localised partner apps to the primary Gojek super app as part of a larger internationalisation project.
- Drove experiments on cross-selling products across Gojek's multiple verticals - via home screen banners targeting specific user segments.
Location : Bengaluru Area, India
Job Title : Product Manager 3
Company name : Myntra
Period : March 2019 - November 2019
Summary : I worked as part of the Supply Chain Product vertical at Myntra, shipping interconnected product flows across the fashion and lifestyle e-commerce supply chain.
I was the PM with ownership of the Catalog Management Products.
[Cataloging represents one of Myntra's competitive advantages with 80+ attributes for each product compared to ~10 attributes cataloged by horizontal e-commerce players - enabling better search, discovery, personalization and end-user experience.]
Key focus areas-
1- Efficient Workflows
- Automating cataloging processes using machine vision capabilities
- Scalable workflow tracking products used by a 250+ internal team
- Working with a large set of stakeholders and translating their business KRs onto the Product roadmap
2- Seller experience across the cataloging process
- User research and iterative approach across 2 years which significantly improved the seller NPS scores for cataloging
3- Other products
- Initiated work on an 'ontology product' to serve as a knowledge base of related fashion terms for search and discovery use cases.
- Worked on the Planning, Buying and Selection products for the first 4 months at Myntra.
Location : Bengaluru Area, India
Job Title : Product Manager 2
Company name : Myntra Jabong
Period : November 2017 - March 2019
Location : Bengaluru Area, India
Job Title : Product Manager
Company name : RentoMojo
Period : February 2016 - November 2017
Summary : I was with Rentomojo from the 'seed-funded' to the 'Series B' stage - working on almost every PM vertical for a typical B2C product built on top of a physical business
1- Growth and user-facing products- PM for the consumer web and app products from inception.
2- Customer Experience - User flows for subscription specific use-cases (Extension, Closure, Repairs, Relocation), and Feedback collection loops from consumers.
3- Data and Analytics - Set up Product analytics from scratch and evangelized the use of data across the company. [On Mixpanel, GA, and Appsflyer]. Additionally, I worked on generating insights for Marketing and Operations teams and advocating data-informed decision making across teams
4- Operations Products - Products enabling the business team to seamlessly process orders across a user's rental journey. I also worked on the KYC processes and on improving the rental dues collection rate with significant improvements driven across these.
Location : Bengaluru Area, India
Job Title : Associate Product Manager
Company name : Housing.com
Period : June 2015 - November 2015
Summary : My short stint at housing.com served as a meaningful start to my Product Management career. I got a chance to work with a great team of mentors and learn/apply PM 'best-practices' at one of the fastest-growing startups in India at the time.
I worked on:
- A b2c product (Flatmates) around its launch
- A data science product - "To predict the likelihood of a house listed on the platform being actually available in the real world rental market".
Conceptualized the value proposition and user flows for an app that won 1st place in the Inhouse Hackathon event (1st out of ~25 teams)- An app product for the donation of clothes/books, with visibility into the impact of a user's donations.
Location : Mumbai Area, India
English (Native Or Bilingual), Hindi (Professional Working)
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