Marketing Lead | Growth Hacking | Digital Marketing Mentor | Partner Marketing | Technology Marketing | Analytics | ABM
10 Years of Experience
Pune, Maharashtra, India
+91 7**********
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Not Available
An energetic marketer with a proven track record of growing business with Nearly 5 years of rich exposure in growth hacking, digital marketing & performance marketing. Have personally driven leadership brands like Tata Salt, Tata Sampann & I shakti. Up scaled ROI-driven digital marketing campaigns for edu-tech firm with PPC Campaigns (Google ads, Facebook & Instagram Ads) and organic outreach through social media strategy. Presently leading Digital marketing portfolio for SaaS, IaaS, BaaS service provider with keen focus on partnership marketing in digital medium. Keen interest in web analytics and marketing automation tools like D365. I love to experiment with Growth hacking tools and explore ways to optimize it.
Hexaview Technologies Inc., SaaS/Cloud Product, Information Technology & Services
Great Learning
ZNet Technologies Private Limited
Hexaview Technologies Inc., Great Learning, ZNet Technologies Private Limited, Toppr, Self employed, Tata Chemicals, Tata Chemicals, Tata Capital
Job Title : Marketing Manager
Company name : Hexaview Technologies Inc.
Period : April 2022 - Present
Summary : Established a marketing team from scratch. Hired
suitable functional team members including SEO,
ABM, Content, performance marketing, and social
media
Scaled up Lead generation from nearly zero to 25
MQLs per month
Formulated a multi-level campaign which resulted in
enquiry generation for all the BUs
Plan and drive all promotion strategies of the
company. Working collaboratively across departments
to ensure the implementation of integrated marketing
strategies
2X growth in social media engagement and followers in
the last six months against eight years of page history.
Leading brand awareness initiatives including online
and offline events for channel partners in North
America and Europe.
Restructured services positioning and messaging for
online and digital marketing platforms -
Prepare and monitor the marketing budget on a
quarterly and annual basis and allocate funds wisely
Measure and report on the performance of
marketing campaigns, gain insight and assess against
goals
Analyze consumer behavior and adjust email and
advertising campaigns accordingly – Open rates in
email campaign increased by 120%
Location : Pune, Maharashtra, India
Job Title : Education Mentor (Digital Marketing)
Company name : Great Learning
Period : May 2021 - Present
Summary : Mentor for Digital Marketing courses at Great Learning - Post Graduate Program in Strategic Digital Marketing
Job Title : Partner Marketing Manager
Company name : ZNet Technologies Private Limited
Period : October 2020 - April 2022
Summary : - Created revamped Partner Benefit Program – More than 20 Partners on-boarded.
- Revenue from Partners increased by 27% after 3 months of program.
- Multiple digital marketing initiatives focused on lead generation and brand awareness for partners – Webinars, Virtual Panel discussion, Leadership Summit.
- Plan and execute campaigns for user acquisition, retention, and cross sell to drive growth and maximize ROI.
- Design lead generation, brand awareness creation campaigns end-to-end from conception to defining objectives, execution, tracking and reporting to ensure the initiatives are driving relevant growth.
- Continuously test and optimize new channels for partner and customer acquisition.
Work cross-functionally with development, design, product management, operations, and marketing to execute growth initiatives.
- Coordinate with product vendors and OEMs to optimize the product growth initiatives for partners.
- Analysis of user behaviour and design targeted promotions.
- Provide consumer insight, by blending data with a deep understanding of user needs, habits, and perceptions developed through various market research techniques.
- Responsible for prioritizing growth initiatives based on dynamic industry trends and user behaviour.
Job Title : Marketing Manager
Company name : Toppr
Period : December 2019 - October 2020
Summary : • Responsible for Leads Generation and on account sales
• Monthly 15X returns with lowest CPL across all marketing channels
• Revenue increment of 60% in last month based on marketing initiatives – 40 % contribution in total BU revenue
• Multiple Brand activation initiatives and Partnership
• Successful Digital Marketing Project Implementation – Chatbot on toppr.com – Use of Digital tool like HUBSPOT and creation of performance matrix for lead verification and sanitization.
Location : Vadodara
Job Title : Prepared for UPSC cleared Prelims multiple times
Company name : Self employed
Period : January 2015 - August 2019
Summary : Prepared for UPSC exam (Qualified for mains exam all four times but could not secure an interview call). Efforts put in this exam has given me much better understanding of India society and Economy (Deep Insight into Consumer Behavior and decision making). Getting into ANY Government Job was never my plan and hence i never gave any other exam apart from UPSC (Which was one of my Childhood dreams).
I believe i have come out as a better person post this preparation phase
Location : Pune Area, India
Job Title : Area Sales Manager
Company name : Tata Chemicals
Period : July 2013 - October 2014
Summary : Handled Sales and Marketing for Mega Brand – TATA SALT, IShakti, Tata Sampann Pulses and Spices (Over all 10 brands and 30+ SKUs) - for entire state of Jharkhand
CUSTOMER MARKETING
• Designed and implemented need-based Innovations on Activations, Visibility and Go-to-market strategies
• Operated in Jharkhand Market with Profit contribution of Rs.35Cr + annually
• Brand activation Budget handling – Rs. 2.5cr
• Sales achievement – 103 % Tata Salt (15600 Tons annual)
110 % Tata Salt Lite (330 Tons)
97 % Ishakti Salt (10000 Tons)
120 % Tata Sampann Pulses (300 Tons)
90 % Tata Sampann Spices (40 Tons)
BTL MARKETING - PLANING AND EXECUTION
• Responsibility of Brand Management, Market execution, Budget adherence, Measurement and evaluation of Activations and Inter-departmental coordination
• Successful in creating Out-of-the-box VISBILITY elements at In-Store & Out- Shop Level
• Responsible for Experiential marketing, and Visual Merchandising
• Regular Rural Van Activation and Public-school Informational Seminar – Through Purity Awareness Activation – Tata Salt
• Successfully Launched Tata sampan Spices across channels
• Aced event collaborations with Local artistes
TEAM MANAGEMENT
• Managed a team of 1 Distributor, 75 Stockist, 2 Sales Executives and 11 Sales officer responsible for Tertiary off-take conversions, promotions and activations.
• Experienced in Target Setting, on a month-on-month targets resulting in 101% overall increase in sales Value
• Regular Monitoring and Co-ordination with C n F agent for on time goods delivery
Job Title : Management Trainee
Company name : Tata Chemicals
Period : July 2012 - June 2013
S
Award : Highest Sales achievement
Issuer : RSM east Zone
Date : 4 2014
Summary : • HIGHEST SALES PERFORMANCE – EAST ZONE (Tata Salt) | 2014
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