Digital Marketing | MarTech | Adobe Campaign Expert
13 Years of Experience
Bengaluru, Karnataka, India
+91 8**********
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Not Available
Passionate Digital Marketing Professional with a demonstrated history of working in the software industry for over 11+ years with proven ability in Product Marketing including Go-to-market Strategy Development, Project Scoping, Planning, Workflow forecasting and Project Delivery of complex omni-channel orchestration and customer journey execution programs & campaigns across MarTech. Skilled in SQL, PLSQL, HTML, JavaScript and expertise in Adobe Campaign and other Adobe Experience Cloud products.
Adobe, SaaS/Cloud Product, Computer Software
MetricStream
Tech Mahindra
Adobe, MetricStream, Tech Mahindra, CSS Corp, WebNamaste
Job Title : Technical Consultant
Company name : Adobe
Period : August 2018 - Present
Summary : • Worked on 100+ implementation projects across EMEA, AMERICAS, APAC regions.
• Expertise in Adobe Campaign Classic, Campaign standard and other Adobe Experience Cloud apps.
• Product Strategy consulting, designing & launching consumer-facing campaigns & programs from the ideation phase through deployment to post-launch optimization using key reporting metrics.
• Experience working across cross-functional teams throughout a complete product development cycle & influencing internal & external marketing & product stakeholders bringing products or features to the market.
• Developed metrics & track integrated campaign effectiveness utilizing internal reporting & system audits & report on program outcomes/progress to internal & external stakeholders
• Implementing various Real-time & content-based personalization use cases like product prioritization, user acquisition, retention campaigns, Abandoned Cart
• Proactively collaborate with cross-functional partners. Planning, Strategy, & Measurement: Translate business objectives into campaign strategy, proposing campaign structures & implementing measurement solutions
Location : Bengaluru Area, India
Job Title : Senior Member Technical Staff
Company name : MetricStream
Period : August 2015 - July 2018
Summary : • Lead Developer on Governance, Risk Management and Compliance Domain also for one of the upgrade projects, which was first of its kind for the version of platform.
• Involved in end-to-end implementation for some customers from the initial kick-off to Go-Live
• Delivered functional consulting, domain consulting (Internal Audits Process, Compliance Risk Assessment, CAPA, Incident Management, Global Rule Mapping, GRC Feed Processing for multiple client projects
• Excellent exposure in client management, handling technical teams.
Location : Bengaluru Area, India
Job Title : Database Developer
Company name : Tech Mahindra
Period : September 2010 - August 2015
Summary : • Have worked in Database Development, Testing & Support.
• Experience in the development of SQL and PL/SQL scripts, and database objects which implementing complete business logic, desired user functionality.
• Part of Application Development well aligned with Agile Software development methodologies.
• Good knowledge of UNIX commands and Oops concepts.
• Experience in performance monitoring, database maintenance, knowledge of high availability techniques like query tuning
• Ability to communicate with both Technical (Developers), Non-Technical (customers, management) effectively.
• Responsible to debug and resolve issues identified after close interaction with test teams.
• Communicate closely with component designers to understand the design and code the requirements for the deliverables in a stipulated time frame.
Job Title : Support Engineer
Company name : CSS Corp
Period : August 2010 - September 2010
Summary : • Support Engineer Trainee for Realnetwork.
• Troubleshooting network related issues.
• Resolving customer issues on-call and working with ticketing tools
Job Title : Social Media Marketing Intern
Company name : WebNamaste
Period : June 2010 - August 2010
Summary : • Marketing and advertisement using social media
• Achieved knowledge in SEO
• Click adds management and Google Apps support for customers.
• Client servicing and maintaining relationships
NA
Title : MCPS: Microsoft Certified Professional
Period : December 2014 - Present
Summary : F096-6331, microsoft.com, http://www.microsoft.com/learning/en-us/certification-overview.aspx
Issuing Authority : Microsoft
English (Full Professional), Hindi (Limited Working), Malayalam (Native Or Bilingual), Tamil (Limited Working)
Award : Pat on the Back
Issuer : TechMahindra
Date : 11 2012
Summary : For continues outstanding performance and delivering the task on SLA beyond customer satisfactions.
Award : Bright Spark award
Issuer : Techmhindra
Date : 3 2011
Summary : For taking the leadership and motivated the team as SME, as a result of team work found out dead circuits in client (Telus Canada) network and saved almost a million$
Award : Best Performance award
Issuer : Techmhindra
Date : 2 2011
Summary : For meeting the customer requirements within time frame and for successfully implementing new process models that reduce the overall cost & time
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