DATA SCIENCE | AI/ML | MARTECH | DIGITAL | DELIVERY & PRACTICE
15 Years of Experience
Bengaluru, Karnataka, India
+91 9**********
-
-
Not Available
15 years of experience across Banking, Fintech & Technology industries encompassing: • Leading development & implementation of Analytics strategies for improving digital media effectiveness • Setting up Analytics & Marketing COEs, digital & customer experience journeys & infrastructure • Operational excellence, program delivery, business development support, practice, automation & innovation • Contracting strategy, third party partners & vendor mgmt., account financials budgeting/forecasting, revenue tracking, gross margin mgmt , issues, risks, quality compliances, estimations/RFPs • Managing teams of program/project/product managers, analysts & data scientists, technical consultants, marketers, designers, solution architects & engineers; experience managing 30 + team size
Adobe, SaaS/Cloud Product, Computer Software
Adobe
Adobe
Adobe, Adobe, Adobe, Citi, Bajaj Finserv, Genpact, IBM, Genpact, Genpact, HCL Technologies
Job Title : Delivery Manager, Marketing Operations and Engineering
Company name : Adobe
Period : January 2023 - Present
Location : Bengaluru, Karnataka, India
Job Title : Delivery Manager, Global Marketing & Insights
Company name : Adobe
Period : August 2020 - January 2023
Location : Bengaluru, Karnataka, India
Job Title : Delivery Manager - APAC
Company name : Adobe
Period : April 2019 - August 2020
Location : Bangalore
Job Title : Analytics Manager, Analytics & Information Management
Company name : Citi
Period : January 2018 - April 2019
Summary : - Managed analytics, insights & reporting delivery for marketing, sales, service, product & fulfilments teams
- Data strategy for campaigns across acquisition, engagement, upsell/cross-sell, retention, winback in partnership with regional business head
- Tele-calling data churn model: +15% tele sales efficiency
- Offer prioritization models leading to +10% acceptance rate
- Risk model audit leading to +30% eligible audience size increment
- Drove 70% campaign/list/model automation from the existing 25%
Location : Bengaluru, Karnataka, India
Job Title : Senior Manager - Payments, Credit Cards
Company name : Bajaj Finserv
Period : September 2016 - January 2018
Summary : - Developed/managed GTM strategy, digital assets, digital acquisition channels, Acquisition-Retention-Usage, marcom P&L
- Developed from scratch infrastructure for marketing & communication, analytics & data for the new business
- 300K accounts in force achieved within 10 months of launch, reaching 100K card acquisitions per month within 12 months (>80% digital acquisition)
- Designed digital customer journey straight-through-process
- Risk model realignment: +80% Total Addressable Market
- Propensity model, right-time-to-call model: 0.8%to 5% response rate, -45% cost per lead
- Portfolio analysis: Balance through-the-door (TTD) matrix mix keeping default rate (DPD_90) under 3% while maintaining 20-30% tele-sales conversion rate
Tele-sales data churn model: -16% auto-dialer cost
- PSF distribution model: -18% headcounts
- Sales incentive model: -12% cost
- Ideated, developed and implemented chatbot as a channel to drive sales (5% sourcing contribution)
- Processes developed: Multi-channel orchestration, Bureau (CIBIL) triggered lead flow, field marketing, doc pick up, contact error rectification, employee program, optout, dropout retargeting etc.
Location : Pune Area, India
Job Title : Assistant Manager, Analytics Centre of Excellence
Company name : Genpact
Period : December 2014 - August 2016
Summary : • Led database marketing team for PayPal
• Part of Marketing Process Excellence team helping with capability building, solution identification, pre-sales support for multiple clients
• Ideated and led >30 campaign automation projects resulting in >10K hours productivity saving
• Merchant Statement Audience Analysis (Six Sigma Green Belt Project): Database strategy analysis resulting in removal of non-performing audience; cost saving of ~80,000 USD p.a.
• Developed audience strategy and testing framework for PayPal Working Credit campaigns
Location : Bengaluru Area, India
Job Title : Demand Programs Professional
Company name : IBM
Period : October 2012 - December 2014
Summary : • Participate in planning & strategy sessions and develop final executable campaign map, with recommendations & consulting to execute tactics
• Execute data tasks including audience segmentation, audience testing, list generation, audience counts, waterfall chart, seed list, list review & validation, leveraging Unica Campaign and Unica Collaborate to develop flow charts to support campaigns
• Campaign performance diagnostics to develop actionable tactical insights to drive enhanced campaign results
• Campaign Effectiveness Analysis of Events across countries and brands of Growth Market geography
• Single point of contact for editing of HTML pages and email creatives, developed in-house HTML editing competency
• Part of the pilot team for implementation of IBM Email Optimization (Pivotal Veracity)
• Part of Marketing Communications Lab: developed campaign maps & flowcharts, audience strategy, reporting framework, sprint plans for various nurture optimization projects
• Proposed, designed & implemented QA process improving campaign accuracy from 70% to 95%
• Marketing Pipeline Analysis: Root Cause Analysis of $212M revenue leakage in ANZ market for ILDP & C-Suite segments
Job Title : Business Analyst
Company name : Genpact
Period : February 2011 - October 2012
Summary : • Lead a team campaign developers - schedule adherence, work management, ensuring timely deliverables, QA
• Set-up the Americas support team enabling them to hit production within a month
• Effective production planning/ volume-trending: TAT/SLA adherence, leave management, work allocation
• Delivered 9 LEAN projects
• Communication plan between team, clients and business partners - notification templates and communication path
• Periodic briefing with stakeholders on campaigns, work request status, work volume forecast and team utilization
• Lead and execute complex campaigns and transition of new campaigns
Location : Bangalore
Job Title : Senior Process Specialist
Company name : Genpact
Period : October 2009 - February 2011
Summary : • Part of the pilot team that transitioned the process for Campaign Operations for the client
• Delivered campaign Execution, email content creation, targeting & segmentation, landing page/registration page development, marketing data upload, URL deployment
• Quarterly Fixed Counts Reports Automation: Contact profiling on the basis of geography/theatre, contactability, business segments, vertical markets, company employee size, architecture etc.
• Business Architecture based Reports Automation: Architecture based marketable counts reports per communication channels and opt-in information
• Developed VBA-based Dynamic Counts Generating tool for audience volume forecasting
• Developed de-dupe tool for
NA
Title : Python for Data Science, AI & Development
Period : July 2023 - Present
Summary : 25GYKPGN5KP8, coursera.org, https://www.coursera.org/account/accomplishments/certificate/25GYKPGN5KP8
Issuing Authority : IBM
Title : Python for Everybody Specialization
Period : June 2023 - Present
Summary : VAMW97LJZN9B, coursera.org, https://www.coursera.org/account/accomplishments/specialization/certificate/VAMW97LJZN9B
Issuing Authority : University of Michigan
Title : Power BI Essential Training
Period : March 2023 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/a9b8b6ae9d4bd23f40166bb02f2c8eea6855373319466bc55fe242174550c1e6?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Team4Teach Fellow
Period : October 2021 - Present
Summary : credential.net, https://www.credential.net/19b49d54-d7b4-4990-8b27-d24374321aab#gs.gvannm
Issuing Authority : Accredible
Title : HTML Essential Training
Period : July 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/09b026fd20e063dcf2c66c23eeb82fd0ee9eb6e3f1ad6cae0a437e9e63497c80?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Succeeding in Web Development: Full Stack and Front End
Period : July 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/14466883927b8c38b3446ff5caa14e2df60b35c6931995a0168cabb8f139abc9?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Programming Foundations: Databases
Period : June 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/e8c9f710e0c08fbb03648cdc00daf15a63008296af437b81a5f40319351702ba?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : PowerPoint: Designing Better Slides
Period : March 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/a512a6423394f77db7b4465626f4ce1ec01fde46af0fbe9788b73eb3c0da745a?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Presenting to Senior Executives
Period : January 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/4410f9e46f332a26a21db0d4ee5628250d51cdf3dbf943b486c04e6daaf845ef?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Programming Foundations: Fundamentals
Period : January 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/6e33875df7d52fbc465d5c2b7911137ca70eea43d5d6a290ee634b24631096b5?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Adobe Professional – Adobe Campaign Classic Business Practitioner
Period : May 2020 - Present
Summary : credly.com, https://www.credly.com/badges/d3806055-6d09-4ae0-ab64-709610ee0991/public_url
Issuing Authority : Adobe
Title : Executive Post Graduate Programme in Machine Learning & Artificial Intelligence
Summary : credential.net, https://www.credential.net/a855d44e-7e89-4022-a756-09ef0be287f3#gs.2f8km0
Issuing Authority : International Institute of Information Technology Bangalore
Title : Six Sigma Green Belt (CSSGB)
Issuing Authority : Genpact
Bengali , English , Hindi , Punjabi
Show More