SaaS Talent

Business Consultant |Testing & Optimisation at Adobe

7 Years of Experience

Delhi, Delhi, India

Expected Salary

-

Current Salary

-

Notice Period

Not Available

About

A Business Consultant of Conversion Rate Optimization and testing, helping various brands and businesses, develop a optimisation process to increase conversion in their sales funnel, landing page, and key conversion pages. In short, diagnose site problem and test a new solution that increase PROFIT for the traffic we already have. Skilled in SPSS, Python, R, Tableau, Adobe Analytics

Testing and Optimization/Data Science Specialist

Adobe, SaaS/Cloud Product, Information Technology & Services

Past Company 2

DWAO - Digital Web Analytics and Optimization

Past Company 3

eClerx

Companies Worked:

Adobe, DWAO - Digital Web Analytics and Optimization, eClerx, EY, Chowgule Material Handling Division, Wonder Cement Ltd., Atlas Copco

Work History:

Job Title : Testing and Optimization/Data Science Specialist
Company name : Adobe
Period : November 2021 - Present
Location : Delhi, India

Job Title : Senior Consultant
Company name : DWAO - Digital Web Analytics and Optimization
Period : March 2021 - November 2021
Summary : Working on the DWAO’s Client digital media business in the capacity of a web optimization & Ab testing
specialist.

Involved in entire optimization cycle from test ideation to Road-map creation to deep-dive analytics to test
analysis & presentation.
Location : India

Job Title : Business Consultant
Company name : eClerx
Period : May 2019 - February 2021
Summary : Responsible for forming strategies to improve the existing Conversion Rate using innovative ideas.

Develop and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through the use of testing tools, understand the nuance of a client's business and how it translates to conversion optimization

Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Rationalization)

Understand and implement ways to monitor conversion funnel congestion, design and usability factors of highly converting web pages.

Experienced and knowledgeable Adobe Analytics
Location : Pune Area, India

Job Title : Managment Trainee
Company name : EY
Period : April 2018 - May 2018
Summary : PitchBook Creation: Enlisted Acquisition Targets based on Competitive Landscape, Financial Performance, and Strategic Goals.

Conducted Discounted Cash Flow Analysis, Merger Math, Three Statement Modelling, Precedent Transaction Analysis and Relative Valuation for the 2 shortlisted Targets

Recommended Valuation range based on Football Field Analysis, Funding Alternatives, Management Goals & Tentative Acquisition Time
Location : Aerocity, New Delhi

Job Title : Business Development Executive
Company name : Chowgule Material Handling Division
Period : September 2014 - May 2017
Summary : Responsible for annual business targets for the company as per the agreed schedule.

Ensure effective Marketing & Sales efforts to maximize participation in the business opportunities available in the market.

Motivate service engineers (sales and service) and network partners for proactive participation in building the business.

Conducted market survey in the various market segment such as Infra Companies, Hiring Industry, Marble Industry, Glass Industry, Municipal Cooperation, Concrete & Brick industry, Electrical industry, Gas Industry.

Build and promote strong, long-lasting customer relationships by partnering with key accounts and understanding their needs.

Providing proactive After Sales services to existing customers.

Skills Developed:
Marketing, Brand Building, Networking Skills, Lead Generation, Concept Selling, Application Study, Negotiation, Finalization, Customer Relations, Product Presentation, Proposal Preparation, Product Demonstration, Key Accounts Management, Competitor Mapping
Location : New Delhi

Job Title : Graduate Engineer Trainee
Company name : Wonder Cement Ltd.
Period : June 2014 - September 2014
Summary : Responsible for fabrication & commissioning of steel structure of various mills.

Preparing Bill of Quantity for steel requirement as per the drawing requirement.

Maintaining the stock position for steel & creating new intends as per BOQ.

Preparing PERT chart for a management meeting.

Coordination with all vendors like Thermax, Elecon, Pratibha, Piffer & thesion, Holtec etc,
Location : Chittorgarh, Rajasthan, India

Job Title : Project Intern
Company name : Atlas Copco
Period : May 2013 - July 2013
Summary : Worked under GAP Division.

Gained experience of working in Gas Compressor Industry.

Project execution of Assembly of centrifugal gas and process compressors.

Project Planning, Checking of engineering drawings and Interaction with suppliers for technical clarifications for manufacturing
Location : Pune

Professional Certifications:

NA

Certifications:

Title : SQL Essential Training
Period : November 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/928eb637c5546b1071a3080604e60218b08e284d8da17ed003458535356d177a?trk=backfilled_certificate
Issuing Authority : LinkedIn

Title : Adobe Certified Expert - Adobe Analytics Business Practitioner
Period : September 2021 - Present
Summary : credly.com, https://www.credly.com/badges/d5e746fb-dfa6-4e5b-a803-3a7345967eba?source=linked_in_profile
Issuing Authority : Adobe

Title : Advanced Google Analytics
Period : March 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/9f0c7519f6f8a7c3f42d40b03c27b85dc4c0467cc862d7185b83b5ac6df24d0d?trk=backfilled_certificate
Issuing Authority : LinkedIn

Title : Google Analytics Essential Training
Period : March 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/a8dcb996aa96405851d99cc755d114ff0e014da90314b640bae4293cb806854e?trk=backfilled_certificate
Issuing Authority : LinkedIn

Title : Data Visualization and storytelling
Period : February 2021 - Present
Issuing Authority : University of Miami

Title : Contentsquare Certified Partner
Period : December 2020 - Present
Summary : nba45au9he88, skilljar.com, https://verify.skilljar.com/c/nba45au9he88
Issuing Authority : Contentsquare

Title : Academy Accreditation - Databricks Lakehouse Fundamentals
Period : May 2023 - May 2024
Summary : 73497654, databricks.com, https://credentials.databricks.com/0a8138fb-cfff-48d2-8e39-ac7f1182c49e
Issuing Authority : Databricks

Publications:

Title : Pedestrian Safety Test Procedures and Available Technologies
Publisher : Undergraduate Academic Research Journal (UARJ) - ISSN: 2278 – 1129 Volume 2 Issue 1 By DELHI TECHNOLOGICAL UNIVERSITY
Publication time : 2013

Honors and awards:

Award : Employee of the Month
Issuer : DWAO
Date : 8 2021

Award : Spot Award for demonstrating excellence at work.
Issuer : eclerx india
Date : 11 2019
Summary : Spot award for demonstrating excellence at work.

Skills

Key Account Management

Sales Management

Direct Sales

Customer Service

New Business Development

Strategic Planning

Team Management

Leadership

Strategy

Management

Teamwork

Engineering

Social Media

Public Speaking

Microsoft Excel

Microsoft Word

PowerPoint

Business Development

Microsoft PowerPoint

Analytical Skills

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Notes & Recommendation

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