Technical Consultant at Adobe | Adobe Analytics | Web SDK | Edge SDK | Tealium
6 Years of Experience
Noida, Uttar Pradesh, India
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Not Available
~Adobe Certified Analytics Architect ~Adobe Certified Analytics Business Practitioner. ~Adobe Certified Analytics Developer ~ Salesforce certified Marketing cloud consultant. ~ Salesforce certified email specialist. Working on Adobe DTM, Adobe Launch.Creating dashboards,funnel reports using Workspace and Excel. Implementing Adobe analytics on website and app for various clients. Hands-on experience of using power BI for data visualization.Using data insertion API for server side integration. Creating BRD after discussing the KPIs with client. Creating dashboards in workspace and MS-excel. Analysing user behaviour and extracting useful insights from data to drive business changes. Performing cohort analysis to classify customers. Using Report builder to create excel reports. Creating use cases to be run on website using Adobe Target. Automating Adobe reports and launch by integrating APIs. Creating customer journeys using journey builder and automation studio for emails and push notifications. Integrating salescloud with sfmc.
Adobe, SaaS/Cloud Product, Information Technology & Services
DWAO - Digital Web Analytics and Optimization
DWAO - Digital Web Analytics and Optimization
Adobe, DWAO - Digital Web Analytics and Optimization, DWAO - Digital Web Analytics and Optimization, DWAO - Digital Web Analytics and Optimization
Job Title : Technical Consultant - Analytics
Company name : Adobe
Period : September 2021 - Present
Summary : Web SDK | AAM | RTCDP | Python
- Tracking website and mobile app to analyze consumer behavior and other KPIs
- Providing actionable insights to the business team
- Helping teams in CRO practices
- Integrating Audience Manager using Launch
- Implementing 3rd party pixels like Facebook,Bloomreach, Bazaarvoice etc
Location : Noida, Uttar Pradesh, India
Job Title : Analytics Consultant
Company name : DWAO - Digital Web Analytics and Optimization
Period : September 2020 - August 2021
Summary : - Automating data transfer from Profitero and Amazon Vendor Central to Google data studio and giving insights to the client.
- Implementing Tealium SDK in Android/iOS apps and sending its data to Adobe analytics.
- Setting up Adobe Target activities in mobile apps and running campaigns using customer attributes.
- Automating the implementation and reporting process using Python through Adobe APIs.
- Implementing PWA and AMP using Adobe Launch.
- Analyzing website/app visitor behaviour and providing insights.
Location : Delhi, India
Job Title : Associate Analytics Consultant
Company name : DWAO - Digital Web Analytics and Optimization
Period : December 2017 - August 2020
Summary : -Working with Multiple clients from e-Commerce and Insurance domain.
-Implementing custom codes to track website and app.
-Providing insights and recommendations based on website and mobile app data.
-Creating dashboards to be presented to the higher level management.
Location : New Delhi Area, India
Job Title : Analytics Trainee
Company name : DWAO - Digital Web Analytics and Optimization
Period : July 2017 - November 2017
Location : Delhi, India
NA
Title : Salesforce Certified Marketing Cloud Consultant
Period : November 2019 - Present
Summary : 20661623
Issuing Authority : Salesforce
Title : Adobe Certified Expert - Adobe Analytics Developer
Period : March 2023 - March 2025
Summary : certmetrics.com, https://www.certmetrics.com/adobe/public/verification.aspx
Issuing Authority : Adobe
Title : Adobe Qualified: Adobe Analytics Data Analyst
Period : March 2023 - March 2025
Summary : credly.com, https://www.credly.com/go/vw6GCHIo
Issuing Authority : Adobe
Title : Adobe Certified Master- Adobe Analytics Architect
Period : May 2020 - May 2022
Summary : youracclaim.com, https://www.youracclaim.com/badges/af2c72cd-d3b0-46f6-bb26-ccdfc2bad083/linked_in_profile
Issuing Authority : Adobe
Title : Adobe Certified Expert - Adobe Analytics Business Practitioner
Period : April 2020 - April 2022
Summary : youracclaim.com, https://www.youracclaim.com/badges/c026918f-0fcc-47ed-b656-fb19b8f626d6/linked_in_profile
Issuing Authority : Adobe
Title : Adobe Qualified – Adobe Experience Platform
Period : May 2020 - March 2022
Summary : youracclaim.com, https://www.youracclaim.com/badges/f6bd179c-dd3f-4baf-9b5e-4feb9fa0dae8/linked_in_profile
Issuing Authority : Adobe
Title : Salesforce Certified marketing cloud email Specialist
Period : September 2019 - February 2022
Summary : 20455828
Issuing Authority : Salesforce
Title : Introduction to R
Summary : 7ac07986fed386a182f76f026be11d480385addc, datacamp.com, https://www.datacamp.com/courses/free-introduction-to-r?utm_source=LinkedIn&utm_medium=Certificate&utm_content=Certificate&utm_campaign=Linkedin-Certificate
Issuing Authority : DataCamp
English (Full Professional), German (Limited Working), Hindi (Native Or Bilingual)
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