Conversion Optimization | Performance & Growth Marketing
10 Years of Experience
Bengaluru, Karnataka, India
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Not Available
Growth-driven digital marketer with 7 years of experience in leading digital marketing for both B2C, B2B companies & start-ups. Demonstrated high marketing ROI and growth in quick time using problem solving skills, cross-functional collaboration and creativity. Appreciated & recognised for the work and the results shown at every company I worked at. Open for roles in Conversion rate optimization (CRO), and growth marketing. Key skills: Performance/ Growth marketing Customer/ User acquisition Conversion rate optimization Conversion copywriting Landing page optimization Consumer research Lead generation Social media marketing
Lendingkart, SaaS/Cloud Product, Financial Services
Self-employed
Hansel.io acquired by Netcore Solutions
Lendingkart, Self-employed, Hansel.io acquired by Netcore Solutions, RoofandFloor (The Hindu Group), CapriCoast.com-Acquired by Homelane.com, Toolagen, Web Marketing Academy, Asian Paints
Job Title : Sr. Manager - Digital Marketing & CRO
Company name : Lendingkart
Period : September 2021 - Present
Summary : • The best “spend to amount disbursed” in a month (north star metric) achieved for Google at 4.44%. The lowest in 3 years. Consistent improvement shown MoM without reducing spends
• Improved conversion rate by 23% of a key landing page by conducting several tests in terms of messaging, creatives, testimonials, form fields
• Reduced CPL on Google ads by 15.29% and on Facebook ads by 14.9%
Job Title : Digital Marketing & CRO Consultant
Company name : Self-employed
Period : October 2020 - August 2021
Summary : • Expanded my skills in CRO by taking courses on CXL & other platforms
• Conducted high impact, data driven website audits using structured conversion research
• Helped clients in optimizing e-commerce, B2B websites that resulted in 10-22% improvements in conversions
Job Title : Digital Marketing Manager
Company name : Hansel.io acquired by Netcore Solutions
Period : September 2019 - April 2020
Summary : • Created different buyer personas to test content marketing efforts via email marketing.
• Reduced cost per lead by 40% under 30 days on Google ads using data driven landing page
optimization, conversion copywriting and fine-tuning value propositions
• Created a measurement plan, set up analytics to map user journey with proper attribution
• Launched ‘Hansel Onboard’ a self-serve product in the US market
Job Title : Digital Marketing Manager
Company name : RoofandFloor (The Hindu Group)
Period : November 2017 - July 2019
Summary : Led digital marketing strategy and execution for Trueassist- a personalized home buying assistance service
• Accelerated revenue growth by 5X in 6 months with sophisticated performance marketing and conversion optimization
• Contributed to 100% Q-O-Q revenue growth for 3 quarters straight
• Increased property visits to leads ratio from 22% to more than 50% in 2 months by designing persona driven campaigns & creating high converting landing pages in collaboration with sales & UX teams
• Received The Outstanding Performer of the Year award in 2018
• Coached 3 interns on performance marketing
Location : Bengaluru Area, India
Job Title : Performance Marketing Manager
Company name : CapriCoast.com-Acquired by Homelane.com
Period : January 2016 - October 2017
Summary : • Spearheaded performance marketing & social media. Helped increase revenue growth by 168% in 6 months by scaling Google ads as the main acquisition channel. Close to 45% of revenue share was contributed by Google ads.
• Boosted sales qualified leads from 21% to 46% in 4 months by restructuring campaigns as per the buyer journey, improving search remarketing and leveraging audience expansion on Google & Facebook
• Improved conversion rate - sales qualified leads to customers from 11% to 23% by working closely with product & sales teams to gather customer insights. Ran experiments on ad copies and creatives, content formats, targeting, bidding strategies, landing pages etc. to consistently improve campaign performance and conversion rates across the funnel
• Slashed cost per lead by 87% in 3 months for search ads by data-driven campaign optimization
• Consistently maintained search impression share at 75-85% for non-brand keywords
• Leveraged video testimonials for lead gen campaigns on Facebook that delivered more than 900 qualified leads and 37 customers
• Conceptualized and launched a referral program on Facebook and got 12 referrals in 2 weeks
Increased Facebook community size from 14,000 to more than 1,55,000 in 8 months with a mix of organic & paid content marketing.
Location : Bengaluru Area, India
Job Title : Digital Marketing Analyst
Company name : Toolagen
Period : August 2014 - January 2016
Summary : • Led Inbound marketing. Scaled the organic presence of the website from zero on Google SERP. Got the website to rank in first 3 search results in UK region for the relevant keywords which helped in getting new clients
• Researched & wrote niche, SEO focused content for the website, blogs, and case studies
• Managed social media to build relationships with influencers and thought leaders in Microsoft SharePoint community
Location : Bengaluru Area, India
Job Title : Digital Marketing Intern
Company name : Web Marketing Academy
Period : May 2014 - July 2014
Job Title : Project Sales Officer
Company name : Asian Paints
Period : June 2012 - May 2013
Summary : - Achieved 167.7% of the annual target & 162% growth over last year with consultative sales,
customer centricity and effective stakeholder management
- Closed 5 key accounts with combined revenue over 1 Cr. INR
- Added 11 new dealers in the territory over the existing 32 dealers for Project Sales
- Boosted the sale of Apex Ultima (Luxury category exterior paint) by 330% over last year
- Achieved 468% of the sales target for the factory segment- highest in the region.
- Recaptured 4 lost project sites contributing 23.4% to the overall revenue for the year in Nasik region
- Maintained the SBA(Site billing account) of the territory over 95% in each month throughout the
year
- Assisted Area Sales Manager in promotional activities for exterior texture products by giving
creative inputs and implementing them successfully
Location : Nasik, Maharashtra
Title : Conversion Optimization Minidegree
Period : June 2021 - Present
Summary : 33674655, cxl.com, https://certificates.cxl.com/9576e54c-4a2c-40c7-a709-051a371c4de5
Issuing Authority : CXL
Title : Digital Psychology & Persuasion Minidegree
Period : June 2021 - Present
Summary : 33799654, cxl.com, https://certificates.cxl.com/4ddb9e05-2dfd-43e2-8d8a-a812c7c691a7
Issuing Authority : CXL
Title : Heuristic analysis frameworks for conversion optimization audits
Period : June 2021 - Present
Summary : 33663563, cxl.com, https://certificates.cxl.com/64f73978-0b2e-48b4-b227-3241524046e6
Issuing Authority : CXL
Title : Landing page optimization
Period : June 2021 - Present
Summary : 33662681, cxl.com, https://certificates.cxl.com/199e4aa8-d304-463b-8509-c49216cde2b1
Issuing Authority : CXL
Title : Online Psychology & Behavioral Design Training
Period : June 2021 - Present
Summary : 33662527, cxl.com, https://certificates.cxl.com/3070544d-d797-4a88-802f-65004e7c1041
Issuing Authority : CXL
Title : Applied Neuromarketing
Summary : 13246055, cxl.com, https://certificates.cxl.com/7495f275-621f-475e-b42b-8904cbc6b199
Issuing Authority : CXL Institute
Title : Marketing Leadership Certification
Summary : CLDBPQFRPS-SQQSHVKS-XHRPRHHMXC, freshworks.com, https://www.freshworks.com/academy/courses/marketingmasterclass/
Issuing Authority : Freshworks
Title : Product Marketing for Technology Companies
Summary : 13115135, conversionxl.com, https://certificates.conversionxl.com/4zcjqbjs
Issuing Authority : CXL Institute
Title : SEO Driven Editorial Calendar
Summary : 15369937, cxl.com, https://certificates.cxl.com/85545cef-2a6d-4cee-a655-a1038fc16c34
Issuing Authority : CXL Institute
Title : User Research
Summary : 33670135, cxl.com, https://certificates.cxl.com/32ab7271-19c7-4099-b31d-42a87e389067
Issuing Authority : CXL
Award : The Vibhishana Award (for Exceptional Performance in Marketing)
Date : 12 2018
Summary : Awarded for excellence in marketing that resulted in high ROI impact on both Trueassist (Personalized home buying service) & ad sales business verticals at RoofandFloor.com for the year 2018.
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