Manager, Digital Content| AppDirect
8 Years of Experience
Pune, Maharashtra, India
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Not Available
With a degree in Marketing and a love for writing, I found the ideal marriage of my favorite skills in Digital Marketing and Content Strategy. I specialize in creating Marketing and Internal Communication Content. My core competency lies in end-to-end content lifecycle management; right from the moment it is ideated, to research, creation, stakeholder validation, publication across multiple channels, and finally tracking performance analytics. Having worked with industry leaders, I am experienced in converting their thoughts, ideas, and action plans into easily consumable byte-sized content or long form content backed by storytelling methods. By combining SEO-backed Strategies wherever needed, I have spent the last few years of my professional journey creating Content for B2B Technology Consumers. This includes Technology Blogs, Social Media Posts, Case Studies, Video Scripts, C-level management Interview, Battle Cards, Data Sheets, Win announcement Internal Mailers, Website Content, and Corporate Intranet Platform. SPECIALIZE IN: • Content Management • Digital Marketing • Search Engine Optimization (SEO) • Web Content Writing • Social Media Marketing • Content Strategy • Social Media • WordPress • Google Analytics • Copywriting
AppDirect, SaaS/Cloud Product, Internet
AppDirect
Jade Global
AppDirect, AppDirect, Jade Global, Aikon Labs Private Limited, Qwentic Consulting Pvt. Ltd., Career Preamble, Tekinroads, Indiabulls Group, Tata Steel Processing And Distribution Ltd.
Job Title : Manager, Digital Content
Company name : AppDirect
Period : January 2022 - Present
Job Title : Associate Manager, Digital Content
Company name : AppDirect
Period : October 2020 - April 2022
Job Title : Content Strategist
Company name : Jade Global
Period : February 2020 - October 2020
Summary : •Functioned as the sole content enabler for practices such as Oracle, Salesforce, Boomi, QA & Testing, Managed Services, Microsoft, Snowflake and more.
•Created content for email campaigns, campaign-driven landing pages, social media posts, Website Pages, Virtual events, Resource sheets, Blogs, Videos, Podcasts, etc.
•Responsible for moving content through its entire lifecycle from the moment it is ideated to its publication.
•Created thought leadership content for CXO’s to leverage Social Media.
Location : Pune Area, India
Job Title : Content Marketing Lead
Company name : Aikon Labs Private Limited
Period : October 2019 - January 2020
Summary : Product/ Content Marketing for specific Campaigns
Job Title : Digital Marketing Strategist
Company name : Qwentic Consulting Pvt. Ltd.
Period : October 2017 - January 2020
Summary : Qwentic is a customized Golang software development company, working with clients across industries to provide Industry4.0 solutions.
•Managing and strategizing activities for Digital Marketing team.
• Devising On page and Off Page SEO strategies for the niche B2B Golang Development Market.
• Creating and Executing PPC Campaigns on Google AdWords and LinkedIn.
• Creating and disseminating content for press releases, social media platforms, Question-Answer forums, PR, website and blogs/micro-blogs.
• Creating Marketing Video and Video Scripts for YouTube and other Video platforms.
• Drafting documents for the purpose of sharing with clients including RFP, newsletters, process documentation, and case studies.
• Drafting emails and LinkedIn messages for marketing campaigns.
• Spearheading content marketing strategies to increase brand awareness
Performing Market Research to understand key problem areas in various industries.
•Preparing Feasibility Reports for Sales and Marketing Team.
•Managing and strategizing activities for Digital Marketing team.
• Spearheading content marketing strategies to increase brand awareness.
• Planning and structuring Email Marketing Campaigns.
• Creating and Executing PPC Campaigns on Google AdWords and LinkedIn.
Location : Pune Area, India
Job Title : Social Media Manager
Company name : Career Preamble
Period : July 2016 - October 2017
Summary : Career Preamble is career counseling firm guiding and enabling young adults to make better career choices.
•Strategized, created and disseminated content on the Company Facebook page and Instagram handle while leading a team of interns.
• Kickstarted the YouTube channel for the company and created relevant video content
• Leveraged various resources like Quora, PayScale, student blogs, and university/college websites to conduct research and write articles on career options for young adults
• Created and updated training and best practices documents to ensure sustainability through knowledge management.
• Prepared comprehensive tutorial videos for training of new team members.
• Facilitated smooth onboarding of social media management team.
Location : Bhutan
Job Title : Copywriter
Company name : Tekinroads
Period : August 2015 - July 2016
Summary : Tekinroads provides sales and marketing support to technology and startup clients entering the Indian and South-east Asian markets.
•Created online marketing content and drafted articles for companies like Goodshop, describing their products and services keeping in mind SEO guidelines.
Job Title : Marketing Management Trainee
Company name : Indiabulls Group
Period : July 2010 - November 2010
Job Title : Marketing Intern
Company name : Tata Steel Processing And Distribution Ltd.
Period : May 2009 - August 2009
Location : Kolkata, West Bengal, India
NA
Title : Online Marketing
Summary : learndigital.withgoogle.com, https://learndigital.withgoogle.com/digitalunlocked/certificate.pdf
Issuing Authority : Google
Title : Udemy Agile Project Management & Delivery
Summary : UC-af2dOb6c-4166-4fe5-a78f-b25b9adad 830, ude.my, http://ude.my/UC-a12d0b6c-41b6-4fe5-a78f-b25b9adad830
Issuing Authority : Udemy
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