Data Scientist | Marketing Analytics | Data Analytics | Marketing Operations
17 Years of Experience
Noida, Uttar Pradesh, India
+91 9**********
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Not Available
Seasoned, creative, strategic and passionate Web/Digital Analytics Consultant, Data Scientist, Marketing operations with 15 years experience in Web/Digital Analytics, Online Advertising, Search Engine Marketing, & SEO with reputed organizations. • Expertise in Digital Analytics (Adobe Site catalyst, WebTrends, Unica NetInsight, Google Analytics, ClickTale, Unica Campaign, ChartBeat, KissMetrics & MixPanel) • Vast expertise in online marketing extending across many industries • Strategic, analytical achiever and visionary • Experience succeeding in both small and large teams • Solid technical skills, and strong verbal and written communication skills Web Analytics, Adobe Site Catalyst, WebTrends Radian6, Google Analytics, SEO, SEM, PPC, SMO, Email Marketing, Keyword Research, Link building, Adword Campaign, Project Management, Team Management, SEO Trainer, Google Analytics Trainer, CRM Analytics, SQL Analytics
BirdEye, SaaS/Cloud Product, Information Technology & Services
CarDekho
PropTiger.com
BirdEye, CarDekho, PropTiger.com, General Mills, Id8labs, JNB MFG. & EXPORTING COMPANY LIMITED, BINARY SEMANTICS LIMITED, Green Chillies Web Solutions Pvt Ltd (Formerly Impetus Technologies)
Job Title : Head Of Analytics
Company name : BirdEye
Period : June 2017 - Present
Location : Gurgaon, India
Job Title : Head of Analytics
Company name : CarDekho
Period : August 2015 - May 2017
Summary : • Leading a team of 20 members and defining analytics roadmap for all the products.
• Implementation of digital analytics solutions, including assessment of additional solutions required to meet business needs (Website, Mobile Site, Android App, iOS App & Internal Products)
• Working with cross functional teams (Product, Marketing & Technology) and training them on best practices related to analytics.
• Managing daily, weekly, monthly, quarterly and yearly reports as per business requirements.
• Using analytics to bring insights which could benefit in increasing ROI and engagement.
Location : Jaipur Area, India
Job Title : Senior Manager - Digital Analytics
Company name : PropTiger.com
Period : January 2013 - August 2015
Summary : Responsible for defining & implementing Digital Analytics Strategies for PropTiger.com.
• Working as Administrator for Google Analytics, CrazyEgg & ClickTale.
• Campaign Planning and execution for Digital marketing, Email marketing
• Responsible for defining & implementing Web Analytics Strategies for PropTiger.com
• Working closely with Product team to ensure every feature’s launch should have quality and measuring impact of feature launched
• Writing specs for product’s feature and involve from planning to execution of feature.
Job Title : Consultant (Web Analytics & Digital Marketing)
Company name : General Mills
Period : May 2010 - January 2013
Summary : • Responsible for all aggregate-level tracking and reporting of user activity on General Mills' 200+ internet and intranet websites including Bettycrocker.com, Pillsbury.com, Eatbetteramerica.com, and Boxtopsforeducation.com.
• Partnered with the interactive marketing organization to define KPIs, implement tracking, and provide reporting to measure the success of marketing efforts.
• Defined organizational standards for campaign tracking and management.
• Provided interactive media agencies and business team members with guidance in interpreting web analytics data and extracting insights.
• Responsible for managing the relationship with multiple web analytics tools and services vendors
• Managed resources to complete web analytics projects and tasks
• Provided interactive marketing clients and brand teams with reporting and insights
Job Title : Assistant Manager - Digital Marketing
Company name : Id8labs
Period : January 2009 - May 2010
Summary : • Development of Online Marketing plans and strategy for multiple online initiatives including search (natural & paid), SEM campaigns, SEO strategies, email, display, ad buys, lead generation, affiliate programs internal communication plans and contextual & other online advertising initiatives
• Creating, managing, and optimizing online marketing and search engine marketing programs for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC campaigns across all search engines (Google Ad Words, Yahoo Search Marketing).
• Planning and implementing of complete search engine optimization with on-page optimization, content and html optimization and W3C validation. Develop natural search engine optimization campaigns for the SEO and optimize various website components including copy, meta tags, page title/descriptions, internal linking, sitemap, etc to optimize performance and return on investment
Location : Mumbai
Job Title : SEO
Company name : JNB MFG. & EXPORTING COMPANY LIMITED
Period : February 2008 - December 2008
Summary : • Manage, from creation to completion, all aspects of online marketing strategy with an eye towards increasing visibility, building the brand which includes, search engine optimization, email campaigns and paid search campaigns.
• Drive search engine optimization program to increase organic rankings and drive quality traffic to web site. Responsible for understanding the best practices and industry standards for search engine optimization and search engine marketing.
• Monitor and analyze rankings and traffic of web sites to ensure optimal placement.
• Track, review, monitor and analyze website activity and statistics of jewelry web site. Generate reports based on meaningful metrics, key indicators, strategic observations, etc.
Job Title : SEO Executive
Company name : BINARY SEMANTICS LIMITED
Period : February 2007 - January 2008
Summary : Handling Team of 4 people consisting of Jr. SEO and Link exchangers. Responsible for promoting websites on various search engines like google, yahoo and msn by which they can get rankings on these search engines on targeting keywords. Expert knowledge in doing keyword research, website analysis, Statcounter, Google analytics and various seo tools.
Job Title : Junior SEO Executive
Company name : Green Chillies Web Solutions Pvt Ltd (Formerly Impetus Technologies)
Period : December 2005 - February 2007
Summary : Responsible for promoting websites on various search engines like google, yahoo and msn by which they can get rankings on these search engines on targeting keywords. Knowledge in doing keyword research, website analysis, Statcounter, Google analytics and various seo tools. Co- ordination with SEOs.
Location : New Delhi
NA
English (Full Professional), Hindi (Native Or Bilingual)
Award : Google Ads Search Certification
Issuer : Google Inc
Date : 1 2020
Summary : https://skillshop.exceedlms.com/profiles/514fe0c5397c4358b11255ffbdb7c3ad
Award : Interview Published
Issuer : DigitalVidya
Date : 1 2016
Summary : http://www.digitalvidya.com/blog/an-interview-with-prashant-kumar-pracheta-head-of-analytics-cardekho/
Award : Google Analytics Certification
Issuer : Google Analytics
Date : 10 2014
Summary : https://www.google.com/partners/#i_profile;idtf=103018703498071812855;
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