Product Marketer
5 Years of Experience
Bengaluru, Karnataka, India
debru*******************
-
-
Not Available
A marketing guy by profession, a cook by interest, a singer by talent & a black belt in martial arts by choice. Currently, working as a product marketer, I take care of end-to-end marketing for B2B SaaS-based products. My core work includes Strategizing product & feature launches, creating inbound & outbound strategies, creating ICPs, & re-evaluating based on internal stakeholder feedback and business needs. I am also responsible for carving engaging content for product promotion across the customer life cycles & sales/marketing collaterals. I have also managed email marketing campaigns, explored video marketing, planned, executed demand generation activities & owned analytics & measurement across activities/campaigns. The main driving force of my life has been meditation. It has given a clarity and calmness when challenges or problems are knocking at my door. I have also been associated with the Art of Living for more than 12 years and have actively contributed and worked for multiple social projects undertaken by the organization. A few being, waste management, river rejuvenation, corporate programs, etc. When not working, I am mostly reading, engaged in a bit of music, or mostly have gone for a run. You can find me at: debrupdattaaol@gmail.com
Freshworks, SaaS/Cloud Product, Information Technology & Services
Sumeru Solutions
Overbridge Pvt Ltd
Freshworks, Sumeru Solutions, Overbridge Pvt Ltd
Job Title : Product Marketing
Company name : Freshworks
Period : December 2021 - Present
Summary : Loading......
Location : Bengaluru, Karnataka, India
Job Title : Marketing Manager - Product
Company name : Sumeru Solutions
Period : January 2019 - December 2021
Summary : Responsible for managing end-to-end marketing of 2 B2B SaaS products. I have extensively worked on creating ICP for the products & creating brand messaging for the products across different channels & created content for marketing & sales collaterals. Been on the planning table for GTM campaigns for product & feature launches and owned execution & reporting for the same.
Responsibilities:
- Manage social media activities across LinkedIn, Facebook.
- Brainstorm post ideas, formulate content & creative design briefs.
- Plan & execute paid campaigns including A/B tests for demand generation.
- Set up website analytics and track with well-defined goals.
- Build SEO-optimized content for landing pages, website, social media channels, paid campaigns, emails, & marketing collaterals.
- Created content specifically in the form of case studies, whitepapers, ad copies, video scripts & articles.
- Plan & execute targeted webinars across geographies. Plan promotion and distribution strategies. Create content and set automation for quick & effective communication.
- Formulate effective customer touchpoints across the website through CTAs, landing pages, chat integration & well-defined content.
- Create a video marketing plan & own the process from video creation to distribution. Collaborate with designers for product explainer videos, client testimonials, feature videos & product walkthroughs.
- Develop video content calendar for YouTube & Social media channels. Track performance using YouTube analytics.
- Market research & competitor analysis.
- Manage freelancers, contract employees, & interns.
- Helped in website creation, revamp & management.
- Set up marketing automation & customer touchpoints across channels using tools like ActiveCampaign, Mailchimp, Hubspot, Zapier, Leadpages, Hootsuite & Weblfow.
- Formulated design briefs for marketing collaterals & social media. Coordinated & managed designs with in-house/freelance designers.
Location : Bengaluru Area, India
Job Title : Co-Founder
Company name : Overbridge Pvt Ltd
Period : June 2015 - May 2016
Summary : A Real Estate Consulting Company assisting clients in developing their idle land assets into revenue-generating projects.
- Led a team of 10 members who formed the core of Overbridge Pvt. Ltd.
- Managed assets (Land) of 14 HNIs for commercial or residential development.
- Collaborated with multiple stakeholders for quick resolution of disputes & bringing an effective closure to the projects.
Location : Bengaluru Area, India
Title : Advanced Analytics
Period : September 2021 - Present
Issuing Authority : Google
Title : Content Marketing
Period : September 2021 - October 2023
Summary : be07281234744dea82f51d843ddd059b, hubspot.com, https://app.hubspot.com/academy/achievements/8wmwqksc/en/1/debrup-datta/content-marketing
Issuing Authority : HubSpot Academy
Award : Gold Medalist - Business Standard National Quiz
Issuer : Business Standard
Date : 9 2016
Summary : Won the gold medal in a National level quiz organized by Business Standard.
Show More