B2B Marketing - Product | Content | SaaS | Ex-HighRadius
4 Years of Experience
Hyderabad, Telangana, India
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Not Available
Hey there! At the onset thanks a lot for the most precious gift that you can offer me - Your Kind Attention! Presently, I am working full-time with HighRadius Corporation in their Hyderabad office, India. Experiencing the role of Senior Analyst - Product Marketing, where I'm involved in content marketing for NA and EMEA markets with respect to product promotion. Responsible for end-to-end research, analysis and content creation for webinars, virtual & field events organized internally or externally with the clients, customers and partners of HighRadius. I am a firm believer in probated, unswayed and independent analysis. I'm relentless until I deep-dive to every notch of the subject I am working on and I'm driven by my keen attention to detail. Apart from my job role I'm also involved in several other dimensions: ► CAREER & PROFILE HIGHLIGHTS ✔ MARKETER - I am more of a content marketer than a full-stack digital marketer. Good at understanding pain points and needs, WIFT points and opportunity analysis. ✔ GRAPHIC DESIGNER - Designed promotional collaterals and creatives for several events and organizations - Advertisement graphics, Web Publications, Print Media (Brochures, Banners & Posters) Portfolio: www.behance.net/sourav_datta Looking forward to a delightful interaction with you ahead. Thanks for dropping by.
FastPix, Inc., SaaS/Cloud Product, Online Media
HighRadius
HighRadius
FastPix, Inc., HighRadius, HighRadius, HighRadius, HighRadius, HighRadius, North Eastern Electric Power Corporation (Neepco), BSNL LTD
Job Title : Product & Content Marketing Lead
Company name : FastPix, Inc.
Period : August 2023 - Present
Summary : Building FastPix with go-to-market product and content strategy. We're the API for online video.
Location : Hyderabad, Telangana, India
Job Title : Senior Enterprise Financial Technology Advisor - ABM
Company name : HighRadius
Period : January 2023 - August 2023
Summary : Ventured into the role of Account Based Marketing to become more of a full-stack marketer. Directly generating leads(MQLs) through EnMasse email campaigns and bringing them over discovery calls by using the prior product and content knowledge.
Platforms used: Salesforce, Outreach, Mail Chimp, RingDNA - Revenue.io
Location : Hyderabad, Telangana, India
Job Title : Senior Product Marketing Analyst
Company name : HighRadius
Period : July 2021 - January 2023
Summary : Responsibilities include:
■ Industry-specific GTM: Led Industry-Specific GTM to position HighRadius as a thought leader in verticals like CPG, HighTech, Manufacturing, Insurance, Pharma & Life Sciences. Developed Industry Battlecards & webpages, datasheets & distributed across channels.
■ Customer Validation: Responsible for developing client success stories, video testimonials and ‘Industry Peer Stories’ – a collection of top success stories bucketed under similar industry, to drive more engagement and leads within TA. Also, revamped HighRadius' new Customers Page + Case Study webpages - with messaging on top customers, segmented by industry and product lines.
ONLINE MARKETING TEAM: Category Marketing ------------------------------------------------------
■ Category Marketing Initiative: Executed the first-ever category marketing experience for HighRadius. We started off with 1 product and expanded to 4 with the goal of increasing website traffic and generating leads. With the execution of the first category, we saw commendable results in the organic and paid channels.
■ Keyword Research - SEO & SEM: Worked closely with the Online Marketing team and mentored a team of 27 interns while training them to effectively execute keyword research using tools like Google Search Console, Moz, Semrush. We created a keyword universe of 20k+ keywords while redefining our KW strategy to upscale SEO and SEM activities.
■ PPC Pages & Google Ad Copies: Created 25+ PPC webpages for all the KW clusters. Also, optimized existing ad copies and created new ad copies for Google Ads.
*Was also involved in the interviewing and evaluation process for recruiting interns in the company. Responsible for onboarding them with Product knowledge and training them as per requirements.
Platforms used:
> Google Analytics, Microsoft Clarity (Webpage Performance & Analytics)
> Hotjar, Google Search Console, Moz, Semrush (Keyword Research - SEO, SEM)
> Figma, Canva (UI Design)
Location : Hyderabad, Telangana, India
Job Title : Product Marketing Analyst
Company name : HighRadius
Period : September 2020 - July 2021
Summary : Responsibilities include:
1️⃣ CORE PRODUCT CONTENT EXPERT:
■ Product Video Strategy - Launched first-ever Demo Experience Center for HighRadius: Created animated explainer videos as a part of the product video strategy in Marketing. Our strategy intends to attract a website visitor with an enticing explainer video, followed by a series of feature-specific demo videos which help the visitor move further into the marketing funnel.
Single-handedly created 30+ feature-level short demo videos using video editing tools like Adobe Premiere Pro & After Effects. Also, worked with 3 external agencies to create 5 product explainer videos.
*I reinvented my love for video development during this project!
■ Product Webpage Experience: Updating all our product pages with a benefit-oriented approach. The new product pages do an excellent job in terms of showcasing the product value propositions, customer success stories, actual screenshots of the product to ensure an engaging experience for the user. Analyzing the heatmaps of the product pages, and revamping them with updated messaging whenever necessary.
2️⃣ GLOBAL CONTENT TEAM:
■ Content Owner for Webinars, Virtual & Field Events: Created content for 30+ webinars, talk shows and expert-led sessions for on-field events with the target of generating leads.
■ Worked & collaborated in a series of virtual events with leading organizations like Ernst & Young (EY), CFO Leadership Council, Chartered Institute of Credit Management (CICM), National Association of Credit Management (NACM) - where HighRadius was positioned as the expert in Finance transformation. Identified topics, researched, curated content and scripts for SMEs to present at the events.
■ Created Content Nurturing Strategy for driving Mass Email campaigns for the EMEA region. Figured out content gaps and created infographics, blogs, eBooks as per requirement.
Platforms used: Adobe Premiere Pro, After Effects, Dacast Video Platform, Power Point
Location : Hyderabad, Telangana, India
Job Title : Product Marketing Intern
Company name : HighRadius
Period : July 2019 - August 2020
Summary : ■ Core Content Creation at Radiance 2020:
The biggest Order to Cash conference attended by 1000+ leaders across the industries. Worked with leading brands such as Uber, Duracell, Adidas Americas, Danone, Staples, Mattel, L’Oreal to support the speakers with content in their speaking sessions.
■ HighRadius Technology Showcase 2020:
Managed and executed the HighRadius Technology Showcase 2020 event by hosting webinars with subject matter experts who could share their experiences working with Fortune 1000 clients. Showcased LIVE product demos for prospects.
Location : Bhubaneshwar, Orissa, India
Job Title : Business Track Intern
Company name : HighRadius
Period : May 2019 - June 2019
Location : Bhubaneshwar, Orissa, India
Job Title : In-plant Trainee
Company name : North Eastern Electric Power Corporation (Neepco)
Period : June 2018 - June 2018
Location : agartal
Title : Microsoft Technology Associate: Cloud Fundamentals
Period : May 2019 - Present
Summary : certiport.com, https://www.certiport.com/Portal/Pages/PrintTranscriptInfo.aspx?action=Cert&id=373&cvid=RbsE6WMtj0VDpKTUh9N6EA==
Issuing Authority : Microsoft
Bengali (Native Or Bilingual), English (Full Professional), Hindi (Professional Working)
Award : HighFlyer: Award of Applause
Issuer : HighRadius
Date : 7 2022
Summary : Received the HighFlyer Award of Applause for exceptional performance in Q2, 2022.
Award : HighFlyer of the Quarter, Q1- 2021
Issuer : HighRadius
Date : 9 2021
Summary : Delighted and honoured to be recognised by HighRadius as the "HighFlyer of the Quarter" for my contributions and performance in Q1, 2021.
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