Product Marketer | B2B SaaS + Enterprise Marketing
10 Years of Experience
Pune, Maharashtra, India
89834*****
65
50
30 Days
A tech-savvy product marketer with 10+ years of hands-on experience in B2B SaaS Product Marketing. I'm passionate about solving real-world business problems and working on high-impact marketing projects. I've done enterprise marketing, successfully completed 0 to 1 journey for a couple of startups, and worked on high impact growth marketing projects for startups and scaleups. I’m passionate about launching new products and orchestrating result-oriented marketing programs for demand generation and lead generation. I have some special interest and expertise in product positioning, messaging, campaigns, and GTM strategy.
The Modern Data Company, SaaS/Cloud Product, Information Technology & Services
Hevo Data
Studio Albatross
The Modern Data Company, Hevo Data, Studio Albatross, ProMobi Technologies Pvt. Ltd., Eastern Enterprise, Accelya Kale Solutions Limited, Zensar Technologies
Job Title : Product Marketer
Company name : The Modern Data Company
Period : October 2022 - Present
Summary : DataOS is the world's first data operating system built for data-driven enterprises to modernize their data infrastructure with an open, composable, and extensible data stack.
I take care of positioning, messaging, market analysis, and overall GTM strategy for new customer acquisition and partnership building.
Job Title : Product Marketing Manager
Company name : Hevo Data
Period : March 2020 - June 2022
Summary : Hevo is a leading no-code data integration platform and in the past 2 years, it has witnessed exponential growth – 14x employee growth, 30x customer growth, and 7x revenue growth.
I was the first product marketing hire at Hevo, worked closely with the CEO, and built their marketing engines and sales teams from scratch. I was leading a team of 3 brilliant marketers to execute product marketing, customer marketing, events marketing, and partner marketing projects. Together we augmented Hevo's business growth by executing multiple marketing programs to generate demand, build top-of-the-funnel, nurture leads and engage existing customers.
Here are some of the key projects I've worked on –
- Marketing Programs - Started and expanded " The Leaders Ensemble" program to connect, engage and interact with data & analytics leaders and created a close-knit community of 100+ leaders.
- Customer marketing – Conducted weekly customer-connect sessions, identified up-sell opportunities, and created social proofs.
- Product Launch - Worked on messaging, positioning, launch, and GTM plan of a new Reverse-ETL product named Hevo Activate
- Demand Generation - Worked on brand awareness & LeadGen campaigns across paid and organic channels
- Events Marketing - Conducted thought leadership events like Webinars, Panel Discussions, Masterclass, and Workshops
- Partner Marketing - Created the sales and partnership collaterals, worked with global partners to identify and execute co-marketing programs
Location : Bengaluru, Karnataka
Job Title : Advisor
Company name : Studio Albatross
Period : January 2019 - January 2022
Location : Pune, Maharashtra, India
Job Title : Product Marketing Manager
Company name : ProMobi Technologies Pvt. Ltd.
Period : September 2018 - February 2020
Summary : Scalefusion is a Mobile Device Management product used by global companies to secure and manage endpoints, including Android and iOS smartphones, tablets, laptops, rugged devices, POS, and digital signage.
I was responsible for setting up their outbound marketing function and also worked on positioning and rebranding projects. I was the first hire in their outbound marketing team and worked on building the outbound marketing function from scratch.
- Worked on product positioning and messaging to launch their Mobile Device Management product in the mid-market and large enterprise segments. Rebranded MobilockPro to Scalefusion.
- Built and launched a partner program, onboarded partners, and launched co-marketing campaigns for lead generation
- Created and launched the outbound campaigns (organic and paid) for specific industry segments to educate the target persona, analyzed and optimized the campaigns to activate a new lead flow from the outbound campaigns
- Worked closely with content marketers and designers to create and execute campaigns. Created sales collaterals and social proofs to enable the sales team to convert faster
Location : Pune Area, India
Job Title : Marketing Manager
Company name : Eastern Enterprise
Period : June 2018 - September 2018
Summary : I was responsible for setting up the new PropTech vertical for the European real- estate sector. I joined this company because I wanted to try my hands on IT services marketing but the engagement didn’t work out well so thought of moving back to product marketing.
Location : Pune Area, India
Job Title : Associate Product Marketing Manager
Company name : Accelya Kale Solutions Limited
Period : June 2015 - June 2018
Summary : Accelya is a leader in financial and commercial solutions for global airlines and travel management companies. I led product marketing for their commercial solutions portfolio consisting of Sales Intelligence & Sales Analytics products and analytics & consulting services.
- Launched new products and features to existing customers, prospects & partners – created messaging, positioning, and educated multiple stakeholders
- Conducted monthly interlocks with the sales, support, and success teams to communicate new product updates
- Created sales enablement content and marketing collaterals for each step of the buyer’s journey, created market intelligence and competitor mapping report
- Worked on building customer relationships with 150+ airlines and 100+ TMCs, built social proofs, and identified cross-sell and up-sell opportunities through email campaigns and events
- Worked on two global marketing projects - managed customer advisory board (SPG) & launched the biggest online community for airline sales professionals
- Events marketing – Conducted product webinars, hosted annual customer meets and quarterly regional meets, participated in multiple industry events and conferences
Location : Pune Area, India
Job Title : Software Engineer (BI Developer)
Company name : Zensar Technologies
Period : September 2011 - September 2013
Summary : - Started my professional journey with Zensar and worked here as a BI/ETL developer
- Completed an extensive BI training program for 3 months and learned all the popular BI tools such as Informatica, IBM Datastage, PowerBI, and Tableau.
- Worked on data warehousing and ETL projects for clients from the BFSI domain
Location : Pune Area, India
Title : Hubspot Inbound Marketing Certification
Period : December 2017 - February 2020
Summary : hubspot-academy.s3.amazonaws.com, https://hubspot-academy.s3.amazonaws.com/prod/certification/certificate-pdfs/079EA4A980EA4E94A84A171F5F493E74
Issuing Authority : HubSpot
Title : Google Adwords Certification
Period : September 2014 - September 2016
Issuing Authority : Google
Title : Google Analytics Certification- Making Sense of Data
Period : April 2014 - Present
Summary : datasense.withgoogle.com, https://datasense.withgoogle.com/course
Issuing Authority : Google
English (Full Professional), Hindi (Native Or Bilingual), Marathi (Native Or Bilingual), Spanish (Elementary)
Award : Finalist for B-Plan competition
Issuer : SIMSREE
Date : 2 2014
Summary : My business plan was selected among top 10 from the hundreds of entries and successfully presented my idea to the investors and other panelists .
Show More