Better the product, greater the marketing!
5 Years of Experience
Chennai, Tamil Nadu, India
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Not Available
I'm a Product Marketer at Freshworks, specializing in crafting compelling narratives that drive successful product launches and generate revenue. With a passion for all things marketing, I aspire to build an indomitable personal brand that leaves a lasting impact. Reach me at sahana.sekar@freshworks.com for collaborations.
Freshworks, SaaS/Cloud Product, Information Technology & Services
Freshworks
Freshworks
Freshworks, Freshworks, Freshworks, Citi India, Bisleri International Pvt Ltd
Job Title : Lead - Product Marketing
Company name : Freshworks
Period : July 2022 - Present
Location : Chennai, Tamil Nadu, India
Job Title : Product Marketing Specialist
Company name : Freshworks
Period : August 2021 - June 2022
Summary : Launched ‘Freshservice for Business Teams’ during the Freshworks fall product launch, holding complete ownership from pre-launch, launch and post-launch strategy.
1. Launch communications focusing on internal evangelism for GTM teams: Partnered with the product, business and sales leaders to educate the larger GTM organization on product vision, business use cases and sales strategy.
2. Ensured timely communications to GTM teams on launch updates, feature releases and enhancements for smooth customer engagements.
3. Ran marathon enablement sessions on features, timelines, and capabilities for all regions - NA, EU and APMEA, and partnered with the product team to deliver the technical enablement for pre-sales, partners and customer onboarding teams.
4. Created a launch kit with an extensive set of internal and external collaterals comprising the Pitch deck, Launch assets, FAQs, Persona cards, One pagers and competitive battle cards.
5. Created primary web landing pages and revamped all existing web pages to accommodate the newly launched features and updated messaging.
6. Created net new knowledge base split across setup, administration and access controls to assist customers in seamlessly configuring freshservice, accommodating the new capabilities and using the product optimally.
7. Tailored product copies across modules for the launch.
Location : Chennai, Tamil Nadu, India
Job Title : Senior Sales Development Representative
Company name : Freshworks
Period : October 2019 - July 2021
Summary : Collaborate with IT and business leaders of mid-market and enterprise companies in India and Sri Lanka to understand their digital transformation initiatives and business priorities. Some notable achievements:
1. Identify high-value customer support/CRM/ITSM opportunities that act as prospects' key differentiators and business drivers.
2. Pipeline contribution of $34k MRR in Q4 2019
3. Qualified for the President’s club with an achievement of 154.29% of annual targets with 265% of pipeline target and 106% of SQL attainment in 2020
4. Part of the outbound task force initiative to create content and enable existing and new SDRs
5. Achieved 135% of SAL and pipeline target in H1 and was awarded the top performer in the H1'21 APAC MEA awards
6. Recognized for the Superstar Award for managing critical projects like third-party partnerships, outbound sales enablement, and leading the south pod, Spotlight Award for overachieving targets consistently, at Emmy's H1 2021
Location : Chennai, Tamil Nadu, India
Job Title : Assistant Manager
Company name : Citi India
Period : May 2018 - September 2019
Summary : An enthusiastic Sales management associate at Citi termed as an assistant sales manager in the wealth management segment for HNI and UHNI Clients. In this role, I actively
• Analyze customer’s financial needs and requirements through face to face customer interactions and over the phone assistance.
• Handle sales of wealth products, new customer acquisition, cross selling and up-selling to meet quarterly targets and monthly milestones.
• Act as a trusted financial advisor for asset allocation and portfolio management with periodic reviews on existing portfolios.
• Ensure customer satisfaction and retention through engagement and by assisting with value adding services.
• Increase customer value, penetration across products and NPS.
Job Title : Sales And Marketing Intern
Company name : Bisleri International Pvt Ltd
Period : April 2017 - May 2017
Summary : The 2 month sales internship involves:
• Extensive B2B sales through cold calling and negotiations to promote sales to business firms
• Retail sales activation to acquire new customers
• Highly product centric promotional activities at various target markets
• Conduct a research on consumer perception of the brand and the products to better strategize and suggest marketing ideas to improve sales.
Location : Chennai
Title : Lean Six sigma Certification
Issuing Authority : MSME Government of india
English (Full Professional), Hindi (Elementary), Tamil (Native Or Bilingual)
Award : Rising Star
Issuer : Freshworks
Date : 9 2020
Summary : Awarded the Rising Star Award at the Global Emmy Awards for contributions in H1 2020
Award : Winner of T.I.M.E Contest - Q1 2019
Issuer : Citibank India
Date : 9 2019
Award : Hul Premier League
Issuer : HUL
Date : 11 2017
Summary : Represented LIBA at the 2 day leadership programme at HUL.
Award : 44th University Level Rank
Issuer : Anna University
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