Marketing Manager (SEO/SOCIAL/DIGITAL/PERFORMANCE/PRODUCT) at Easebuzz
7 Years of Experience
Pune, Maharashtra, India
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Not Available
Provides strategic digital marketing plans based on digital channels and growth plans to help brands reach their goals and engage audiences globally. Industry Experience - Fintech, Automotive, Market Research, and Information Technology. My current responsibility includes analyze the website, reviewing and implementing websites changes that are well optimized to be picked up by search engines. loves to play with keyword and develop content to include keywords or phrases in order to increase organic traffic of the website. The agencies that have been onboarded are Merkle Sokrati, SRV Media, Logicserve, and Ansira. Skills I have - > Conversion rate optimization (CRO) Specialist > Knowledge of SEO approaches such as white hat, Guest Post backlinks, Link Insertion, etc. > Knowledge of On Page and Off Page SEO > Expertise in utilising SEMRush, AHREFs, YOAST Seo and Google Analytics. > Solid understanding of performance marketing, conversion, and online customer acquisition. > Thorough knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends). > Hands on experience using online PR tools like - Openpr, MarketWatch, BusinessWire, HARO, PRweb, and etc. > Experience with guest posting and driving referral traffic from other websites. > Knowledge of MS Office & Google Docs.
Easebuzz, SaaS/Cloud Product, Financial Services
Easebuzz
Sincro, an Ansira company
Easebuzz, Easebuzz, Sincro, an Ansira company, Straits Research, Ready, HSBC
Job Title : Marketing Manager
Company name : Easebuzz
Period : April 2023 - Present
Location : Pune, Maharashtra, India
Job Title : Performance Marketing and Senior SEO Analyst
Company name : Easebuzz
Period : January 2022 - July 2023
Summary : - Carry out regular site audits for Easebuzz (content, technical, link profile) and make recommendations for optimising the site.
- Make on-page recommendations based on keyword research, working closely with the PPC, development & content teams.
- Support the development team with website launches and migrations (redirect strategies, content migration, crawl-budget optimisation).
- Detailed keyword research based on buyer and search intent.
- Understanding of best practice International SEO techniques and implementation.
- Conduct competitor analysis and insights. (link strategies, onpage and content)Indepth backlink analysis and auditing processes.
- Planning and executing digital marketing activities to achieve agreed KPIs.
- Review SEO performance across key metrics and other key indicators such as ranking and visibility.
- Support in the management of Easebuzz own digital marketing strategy, ensuring the roadmap milestones and KPIs are met.
- Maintain detailed monthly reporting documents to monitor and communicate SEO performance.
- Install and configure GTM variable, triggers and tags based on ranking requirements.
- Working closely with the VP Marketing and Senior Performance and Products managers to formulate SEO roadmaps and strategies for our website, contribute to pitches and review campaign performance.
Location : Pune, Maharashtra, India
Job Title : Web Performance Analyst (Digital Marketing)
Company name : Sincro, an Ansira company
Period : April 2021 - December 2021
Summary : Landing Page + Content > Building a basic SEO landing page on topics available.
FAQ Schema Landing Page > SEO Landing Page Creation Template.
GMB Google Post, Alt Text Optimization, and Backlink Building (Automated) > Creating a high-quality link from a directory or other source, requesting a full website content process audit for your dealership. If you are receiving a webID from another analyst, consider using the Content Process Audit as a good jumping-off point.
Screaming Frog Website Performance Analysis
Page Speed Audit > Full Page Speed Audit for both Desktop and Mobile, showing Page Speed Scores and Potential for improvement with 3rd Party Code and Image Size Reduction Suggestions.
3rd Party Code Removal.
Image Size Reduction
SEO Personalization > Add up to three pieces of content for personalization on the home page and configure it for personalization: either models or service
Google Parameter Blocking > Post SSL Migration Parameter Blocking. (Off-page team will block parameters based on our guidelines)
Google Data Highlighter.
Monthly DPS Reporting Deck > (Finish the deck and review the information that was prepared by the queue)
GMB Audit
Google Posts Sales (Up to 5) & Google Posts Service (Up to 3).
Product Carousel (Up to 15).
Service Listing Creation > Create a service listing & a quick Google Post, add UTM Tracking, and Publish. DPA will take care of writing the post, images, UTM tracking, and Publishing.
Parts Listing Creation > Create a parts listing & a quick Google Post, add UTM Tracking, and Publish. DPA will take care of writing the post, images, UTM tracking, and Publishing.
Product Carousel Service (Up to 5).
WPA Audit > Complete the website quality review & highlight issues (if there are any). (Proof, edit, link, and publish a website)
Reporting—Onboarding Deck Creation (based on product mix)
Location : Pune, Maharashtra, India
Job Title : Senior Executive Digital Marketing (Publisher)
Company name : Straits Research
Period : April 2019 - May 2021
Summary : - Conducting keyword research using dedicated software, and generating new keyword ideas.
- Analyzing website and social media pages, then making recommendations for improvement.
- Monitoring website traffic, search results, and developing strategies.
- Tracking performance of published articles and updating them for better rankings.
- Work closely with Website Developer to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords while following SEO best practices
- Report the performance of website on traffic, rankings and other SEO aspects
- Generating content ideas and delegating these to the team.
- Overseeing content creation and offering suggestions.
- Optimizing pages for desktop, tablet, and mobile use.
- Developing link-building strategies.
- Managing paid search campaigns.
- Keeping up to date with new trends and best SEO practices.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance website goals.
Location : Pune, Maharashtra, India
Job Title : Marketing Operations Executive (SEM)
Company name : Ready
Period : August 2018 - April 2019
Summary : - Conduct market and industry research -Secondary research, Web research, market analysis, Data analysis, Competitive analysis.
- Well acquainted with sites like Linkedin, Facebook, Google Analytics, SEO - On the page, SEO- off the page, Google Sheets, Bing and Google Adwords.
- Development of market collaterals such as press releases, sample reports, and report descriptions.
- Mentoring new associates and assisting lead analyst with client projects.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Identify new digital marketing trends and ensure that the brand is in front of industry developments.
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
- Working knowledge of search engine optimization practices.
- Performing ong
Title : Advanced Search Engine Optimization Certification Program
Period : January 2023 - Present
Summary : 4125275, app.link, https://simpli-web.app.link/e/LmQzVoJi0wb
Issuing Authority : Simplilearn
Title : SEO Foundations
Period : June 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/6ba7acba161a7c66bb41236d80a39b79e8c1bf1abc646856e5d67b2ead82db43?trk=backfilled_certificate
Issuing Authority : LinkedIn
Title : Technical SEO
Period : June 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/a3b1704592d9a6b8477a6cdd2f6ae04dcf197f10ab0087c94ab027596b2dc130?trk=backfilled_certificate
Issuing Authority : LinkedIn
Title : DIGITAL SKILL: DIGITAL MARKETING ACCENTURE
Period : July 2020 - Present
Summary : 92wklzy, futurelearn.com, https://www.futurelearn.com/certificates/92wklzy
Issuing Authority : Accenture
Title : SEO Specialist
Period : July 2020 - Present
Summary : CERT001124333-EMI, emarketinginstitute.org, https://www.emarketinginstitute.org/certificate/seo-certification-course-free-praveenkumar-yadav/
Issuing Authority : eMarketing Institute
Title : SEO Fundamentals Exam
Period : January 2020 - Present
Summary : ID-e26efb66446d41Bc7364986, semrush.com, https://www.semrush.com/academy/certificate/5483060/SEMrush-Academy-Certificate-82ad16cd6df5fd2dbe6fcf2100b5ba0b9de6413914b1dfc1a75d7fd3a2591040.png
Issuing Authority : SEMrush
Title : SEO toolkit
Period : January 2020 - Present
Summary : ID-5e31af158f44b1743d89fe11, semrush.com, https://www.semrush.com/academy/certificate/5483060/SEMrush-Academy-Certificate-9ce6d2b5675815bc7ea6b10229ceec587fb0865e81c72c6bd2c5cfa0484d97a4.png
Issuing Authority : SEMrush
Title : Digital Marketing
Period : February 2019 - Present
Issuing Authority : Digital Trainee
Title : How to Find the Right Marketing Technology for Your Specific Product (Service)
Publisher : https://dsim.in/
Publication time : 2019
Summary : When you face any challenge related to marketing today, there’s always a possibility that marketing
English (Full Professional), English , Marathi , hindi
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