Work History:

Job Title : Product Marketing Manager
Company name : Eventible
Period : November 2023 - Present
Summary : 1. Lead the product marketing operations team by maintaining the smooth functioning of current processes.
2. Drive and track KPIs like conversions and email panel health on a daily basis and create performance reports.
3. Conducting multiple A/B tests to improve campaign performance.
4. Lead marketing campaigns for webinar and event outreach.
5. Lead paid marketing campaigns for webinar and event outreach.
6. Developing go-to-market strategies and overseeing launch execution for new products, features, and benefits.
7. Creating resources for the organization as you develop a deep understanding of our market, competitive landscape, customers and product.
8. Partnering with product management to establish key product requirements based on customer and market feedback
Location : Pune, Maharashtra, India

Job Title : Growth & Marketing Manager
Company name : BEEP by EventBeep
Period : March 2023 - November 2023
Location : Pune, Maharashtra, India

Job Title : Social Media Marketing Manager
Company name : BEEP by EventBeep
Period : January 2023 - March 2023
Location : Pune, Maharashtra, India

Job Title : Growth & Marketing Manager
Company name : MentorBeep
Period : January 2023 - November 2023
Location : Pune, Maharashtra, India

Job Title : Product Marketing Manager
Company name : Proctur - Your Pocket Classroom
Period : January 2022 - January 2023
Summary : • Responsible for presenting the company's product to the target segments to increase Proctur’s brand visibility.
• Building an effective marketing strategy by making thoughtful content, pushing product-line specific content, campaigns across the digital marketing ecosystem.
• Understanding the company’s product and creating value propositions that communicate clearly to targeted audiences across marketing channels (Google, Bing, LinkedIn, and other channels).
• Preparation of Marketing Calander & Budgets related to the ATL, BTL & Digital marketing activities.
• Write compelling copy for marketing materials, including website content, email campaigns, videos, and social media ads
• Coordination with key stakeholders (Sales Presales team, Product team, Marketing team) to create effective communications strategies that articulate our product's core benefits properly and consistently.
• Closely working on building digital marketing strategies and delivering content in the form of Google/Bing Search Ad copies, LinkedIn Paid Ad posts and continuously measuring and improving performance.
• Developing a content strategy that drives business goals, overseeing content development and project timelines.
• Working with the video-making team to create short videos related to our Product - scripting and conceptualizing the video flow of the message.
• Using the creative knack to work with graphic designers for bringing forth the best representation of our value proposition in the form of image ads for our paid media campaigns.
Location : Pune, Maharashtra, India

Job Title : Senior Member of Lifestyle Development Cell
Company name : International School of Business & Media
Period : June 2020 - May 2022
Summary : Lifestyle Development Cell (LSDC) of ISB&M provides platform to the student's talent, individuality & a chance to come out of their comfort zone which ultimately helps them to make their life within the campus more fun & learning. It builds confidence which eventually helps them to prepare for a better future.

We lead.
We encourage.
We create.
We admire.
We bring people together.

• Organized ISB&M's fest FORZA 2021.
• Organized various cultural events in the college.
• Worked towards the enhancement of student's lifestyle.
• Collaborated with various brands like "YuvaYouthForum" & hosted different celebrities in the college events.

Job Title : Member of Branding and Promotions team
Company name : International School of Business & Media
Period : December 2020 - January 2022
Summary : • Promotion of Business Conference by doing ATL & BTL activities.
• Planning a campaign to promote the same on social media platforms, TV channels, Newspapers, Radio channels, etc.
• Conducting various activities in order to create awareness & get maximum delegates for the same.

Job Title : Marketing Research Intern
Company name : CoBuzz
Period : June 2021 - July 2021
Summary : • Building Connections with the Top Employer Branding officers across the globe in the financial industry.
• Carry out the research in order to generate the leads for the company.
• Manage & Organize information monitoring the progress of research projects.
• Analyse & interpret data in order to assist the best solution for the respective company.
• Knowledge of MS-Excel, Word & PowerPoint
• Using LinkedIn as a tool to connect with the top employer branding officers across the globe.

Job Title : Marketing Intern
Company name : Dukes India
Period : January 2021 - March 2021
Summary : • Focus on the contents and content marketing strategies in order to attract the customers in a wider range
• Plan ATL and BTL strategies for certain products and implement social media strategies to see the market in a different way.
• Analyzing the competitor’s markets by keeping track on them how they deal with their business, how frequent they are active on their social media handles, what kind of content they upload on their profile for their customers and etc.
• Supporting team and work on digital analytics, made suggestions for areas of improvement and given the regular contribution to creative ideas for digital marketing across all titles.
• Performed news jacking in which checked the topics relevant to chai aur biscuit ki charcha and understood how they talk about general day to day things.
• Visited some stores near my home to see the availability of Dukes products and understood the product placement, competitors, competitor’s promotion activities inside or outside the store an