SaaS Talent

Product Marketer | Positioning | Messaging | Strategy Planning

3 Years of Experience

Pune, Maharashtra, India

91702*******

Expected Salary

-

Current Salary

-

Notice Period

Not Available

About

Marketing is about the stories you tell. Heya! I’m sonali Patil, a budding product marketer with a knack for data-driven strategic planning, targeted messaging-positioning & analysis. I've proven experience in product-market-fit, positioning, messaging, content generation & targeted marketing campaigns. I help tech product companies with product marketing to grow the customer base through the PM framework & SIC model. Top skills Strategic Planning Creative content Research & data analysis Philosophy, Telling a story that is thought-provoking; not just telling how to think. Build a fan base with a personalized experience Making people aware of what they want. Due to my imaginative, curious & keen observational nature, I enjoyed arts, science, & language classes at school. I was inclined towards the arts & cultural activities. The curious bee in me became fascinated by tech innovations & software along with the creative side of me. Questions like, what is it, why it is, how it works, for whom it is, what I can do with it & what if this happened, etc, always revolve in my mind. Product marketing is the answer to queries. The perfect intersection of creativity & technology. It’s like food to my curious, creative & ever-learning brain. In college times, I realise that collaborative work practice, planning events & leading creative tasks is what gives me pleasure. My friends would always come to me when they need assistance, advice, or a solution to a problem. My free time is filled with either of these activities, learning some new things related to work or even apart from work because learning should never stop. The process of learning motivates me to keep on going. Also, I draw, do abstract art, and do mandala art. I tend to get lost in podcasts or TED talks or binge-watching (especially Kdrama). Thank you for reading till here, Feel free to connect me at any time, to know how I can add value to your product marketing, or can have some creative yet strategic campaign talks. DM me, See you!

Product Marketing Manager

Thingsup, SaaS/Cloud Product, Computer Software

Past Company 2

AnalyticsFox Softwares Pvt. Ltd.

Past Company 3

TestGrad Solutions

Companies Worked:

Thingsup, AnalyticsFox Softwares Pvt. Ltd., TestGrad Solutions, Global Youth for Environment and Sustainability - GY4ES.ORG

Work History:

Job Title : Product Marketing Manager
Company name : Thingsup
Period : May 2023 - Present
Location : Pune, Maharashtra, India

Job Title : Icebreaker (Marketing Manager)
Company name : AnalyticsFox Softwares Pvt. Ltd.
Period : August 2021 - March 2023
Location : Mumbai, Maharashtra, India

Job Title : Digital Marketing
Company name : TestGrad Solutions
Period : May 2021 - July 2021
Summary : Saas Platform B2B marketing.
Digital marketing- social media content development & scheduling, you tube, blog.
Monitoring, analyzing & reporting marketing initiatives..
Developing marketing strategy to boost the brand’s social presence & awareness
Accelerated social Index of the Linkedin profile, by 46% ranked top 16% in Industry SSI rank
Location : Pune, Maharashtra, India

Job Title : Graphic designer & social media marketer
Company name : Global Youth for Environment and Sustainability - GY4ES.ORG
Period : June 2020 - December 2020
Summary : -Designed creative information graphics for social media channels according to social media calenderin coordination with a team of 4. Boosted social media presence, Generated 16% social media & 13% referral traffic of overall website traffic
-Initiated & headed Instagram marketing, suggesting strategies for Instagram communication & certification course marketing. Driving traffic to the course page on the website. 27+ Instagram followers in 3 months
Location : India

Certifications:

Title : Certified Product Marketing Manager (CPMM)
Period : May 2023 - Present
Issuing Authority : GrowthSchool

Title : Google Ads Display Certification
Period : December 2021 - December 2022
Issuing Authority : Google Ads

Title : Google Analytics Individual Qualification
Period : August 2021 - August 2022
Issuing Authority : Google analytics

Title : Fundamentals of Digital Marketing
Period : October 2020 - Present
Issuing Authority : Google

Title : Inbound Marketing
Period : September 2022 - October 2023
Issuing Authority : HubSpot Academy

Title : Google Search Ad Certification
Summary : accredible.com, https://api.accredible.com/v1/auth/invite?code=2ae589b6c9ff8e211bce&credential_id=797b3718-5e81-457d-b28a-efcabfc6e661&url=https%3A%2F%2Fskillshop.credential.net%2F797b3718-5e81-457d-b28a-efcabfc6e661&ident=2abd59e4599405bf1f21ae4fe34aa208fea8b53c/
Issuing Authority : Google

Title : HTML5 Application Development Fundamentals
Issuing Authority : Microsoft

Title : Microsoft Technology Associate: Networking Fundamentals (MTA)
Issuing Authority : Microsoft

Publications:

Title : A Real Time Solution To Flood Monitoring System Using IoT and Wireless Sensor Networks” International Journal Of Engineering And Technology Volume: 06 Issue: 02 | Feb 2019 impact factor 7.211 e-ISSN: 2395-0056 p-ISSN: 2395-0072
Publisher :

Honors and awards:

Award : Research Sensitization Scheme
Issuer : Shivaji University, Kolhapur
Date : 3 2019
Summary : Received a prize fund of Rs.10,000 for mega project work done in the final year of Engineering

Skills

Product Marketing

Strategic Planning

Communication

Content Marketing

Storytelling

Social Media Marketing

Market Research

Analytical Skills

Marketing Strategy

Web Analytics

Campaigns

Media Planning

Collaborative Work

Integrated Marketing

Problem Solving

Research

Competitive Analysis

Inbound Marketing

Creativity Skills

Graphic Design

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Notes & Recommendation

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