Marketing Manager | Immediate Joiner | Pragmatic Certified Product Marketer/Level - IV | xTietoEVRY
9 Years of Experience
Pune, Maharashtra, India
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Not Available
Professional Overview: A seasoned Marketing and Communications professional with 7+ years of experience in B2B SaaS - Information Technology solutions, within the Energy industry. As a Pragmatic certified (Level - IV) Product Marketing Manager, I contribute as an integral part of the Global Marketing team at Quorum Software. Expertise & Focus: Expertise in strategic product positioning, sales enablement, and successful go-to-market planning, collaborating closely across product, sales, and marketing for amplified growth. My digital marketing proficiency covers various facets, SEO, Google ads, social media management and virtual events. Sales Collaboration & Support: Having worked closely with Sales teams in India, my role involved monitoring customer tenders, capturing requirements, and acting as a key liaison, actively supporting potential customers' needs. Education: I hold a Post Graduation in MBA from the University of Petroleum and Energy Studies and a Graduation in B.Tech in Mechanical from MG University. Certifications: Pragmatic Certified Level - IV, Integrated Marketing Communications, Brand and Product Management, Pricing Strategy, Fundamentals of Digital Marketing by Google, ITIL Foundation Certificate. Tools: Rystad Cube, MS Office, Mural, ZoomInfo, Salesforce CRM, Uberflip, Vidyard, Episerver (CMS) Umbraco, Asana, Canva, Social Studio - Salesforce and Power BI. Top Skills: Market intelligence analysis Competitive landscape understanding Product positioning Buyer persona understanding Marketing plan development New product launch planning Thought leadership Sales channel support Software product marketing Public speaking Writing skills Pragmatic Institute Certified (PMC) Content creation skills CRM tools usage Sales Operations General: I am a self-motivated, hard-working & professional individual who has a good track record of achieving results in highly competitive and demanding environments. A thirst for knowledge and global outlook having stayed in various places through the years has made me capable of Adopting and learning in a given situation with at-most efficiency.
Quorum Software, SaaS/Cloud Product, Oil & Energy
TietoEVRY
TietoEVRY
Quorum Software, TietoEVRY, TietoEVRY, TietoEVRY, Bharat Petroleum Corporation Limited - Kochi Refinery, Essar, Al-Felaij Trading & Contracting, KAMCO (Kerala Agro Machinery Corporation Ltd.), KMML(Kerala Minerals And Metals Ltd.), KSRTC | India, bank muscat
Job Title : Global Product Marketing Manager
Company name : Quorum Software
Period : March 2022 - Present
Summary : Part of the Global Marketing team at Quorum Software. With a key focus on Product Marketing to support some of the critical products under the Quorum Energy Suite. Working closely with product management, solution architects, sales, and SaaS customer success to drive cross-sell, up-sell, and new bookings growth.
Key highlights:
1. Product Positioning:
- Identify buyers, who are they, how they buy, and their key buying criteria.
- Identify competitive differentiation and value propositions of products.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
2. Sales Empowerment:
- Arm sales team with the content they need to educate and inspire our prospects and customers,
including white papers, case studies, customer testimonials, tutorials, competitive intelligence.
- Support sales channels; train them on the problems we solve for our buyers and users; develop internal
tools and external collateral and teach them how and when to use it.
3. Go-to-market:
- Planning the launches of net-new products and releases of existing products and manage the cross-
functional implementation of the plan.
- Update and maintain features, bundles, and solutions.
- Work with product and sales on pricing.
- Collaborate with brand to design compelling campaigns.
Location : Pune, Maharashtra, India
Job Title : Marketing Manager
Company name : TietoEVRY
Period : June 2019 - April 2022
Summary : TietoEVRY is a leading digital services and software company with Nordic presence and global capabilities. TietoEVRY’s products have become the industry standard for many of the world’s largest oil and gas companies, who benefit from its expert knowledge and pioneering software solutions for the industry.
Bibin is responsible for implementing and executing strategic marketing plans to support global sales teams in order to attract potential oil and gas customers and nurture existing ones.
Day-to-day tasks include coordinating with marketing and creative resources & leading market research efforts to discover the viability of current products and services, further understand market dynamics.
Key highlights:
1. Produce engaging content on TietoEVRY’s website by creating & updating pages with improved content, SEO and events pages.
2. Maintain strategic relationships with key industry players, consultants, and vendors
3. Oversee and review marketing material, from website banners to hard copy brochures
4. Deploy Global marketing campaigns – https://www.tietoevry.com/EC-Customer-Forum-2020-Highlights
5. Support India Oil & Gas sales and lead generation efforts
6. Oil & Gas Market research
7. Google ADs Campaigns management - Search ads for specific campaigns
8. Social media posts - Using sales force for improved visibility on Linkedin, Facebook, Twitter, Youtube etc.
9. Google Analytics - Providing analytics reports with support from global team and modify campaigns for improved performance.
Core Competencies:
1. Oil & Gas Domain Knowledge
2. Excellent communication skills
3. Innovative content creation and management
4. Event management with proficiency in Budget-Management
5. Customer relationship management
6. Familiarity with the latest trends, technologies, and methodologies in web design, digital marketing, etc.
Location : India
Job Title : Marketing Executive
Company name : TietoEVRY
Period : March 2018 - June 2019
Summary : Key Responsibilities:
1.Marketing content management
2.Marketing video content management
3.Event management
4.Global Sales team support
5.Digital Marketing
6. Market Research
Location : Pune Area, India
Job Title : Business Analyst
Company name : TietoEVRY
Period : June 2016 - March 2018
Summary : Worked with Energy Component Service Team for Hydrocarbon Accounting Solution.
Projects with different Teams:
1. Automation Testing Team – My role was to bridge the gap between Technical and Business cases while creating feature files in the Automated test tool.
2.Upgrade team – Responsible for Testing Business Scenarios after upgrading to the latest functions.
3.Service Support Team – Responsible for Understanding Domain requirements of Customers and convert it into technical Function.
Location : Pune
Job Title : Management Trainee
Company name : Bharat Petroleum Corporation Limited - Kochi Refinery
Period : June 2015 - July 2015
Summary : Project 1 Title : A Feasibility study of an alternative process for sustaining the operations at
Aromatic Recovery Unit
Department : Production Planning Department
Description : Undergone a Project Feasibility study of setting up a Cumene plant, which
converts Benzene produced in the refinery to Cumene for sustaining the
operations at ARU. .
Project 2 Title : Employee Engagement Using Gallup’s Q12 at BPCL Kochi Refinery
Department : Human Resource Department
Description : Undergone a project in the Human Resources Department to measure the
Employee Engagement using Gallup’s Q12 Instrument and suggest
improvements.
Location : Ambalamugal, Ernakulam Dist.
Job Title : Intern - Project Management and Operations
Company name : Essar
Period : December 2014 - January 2015
Summary : Project 1 Title : A Chronological study on Coal Bed Methane operations from acquisition of
block till its delivery to the customers
Department : Project Management and Operations
Description : Includes Contractual terms in between the Company and the Government.
- Comparison between the Production Sharin
Title : Salesforce Sales Operations Specialization
Period : December 2023 - Present
Summary : 26KJEHGZRQ44, coursera.org, https://www.coursera.org/account/accomplishments/specialization/26KJEHGZRQ44
Issuing Authority : Salesforce, Pathstream
Title : Certified Product Marketer / Level - IV
Period : July 2022 - Present
Issuing Authority : Pragmatic Institute
Title : PMC Level V
Period : July 2022 - Present
Summary : credly.com, https://www.credly.com/badges/ac6a0f4c-d2be-45b1-a571-c1f6003eb029?source=linked_in_profile
Issuing Authority : Pragmatic Institute
Title : Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
Period : June 2022 - Present
Summary : ZEHAVT93H8RS, coursera.org, https://www.coursera.org/account/accomplishments/certificate/ZEHAVT93H8RS
Issuing Authority : Coursera
Title : PMC Level IV
Period : June 2022 - Present
Summary : credly.com, https://www.credly.com/badges/91fb2003-bb5e-473a-9346-f04eaa1f61c0?source=linked_in_profile
Issuing Authority : Pragmatic Institute
Title : Brand and Product Management
Period : May 2022 - Present
Summary : X272E3XLA3V7, coursera.org, https://www.coursera.org/account/accomplishments/certificate/X272E3XLA3V7
Issuing Authority : Coursera
Title : Channel Management and Retailing
Period : May 2022 - Present
Summary : ZTA8EMV94TR6, coursera.org, https://www.coursera.org/account/accomplishments/certificate/ZTA8EMV94TR6
Issuing Authority : Coursera
Title : PMC Level I
Period : May 2022 - Present
Summary : credly.com, https://www.credly.com/badges/68deb6f3-cef3-4175-ad53-e695799fb72c?source=linked_in_profile
Issuing Authority : Pragmatic Institute
Title : PMC Level II
Period : May 2022 - Present
Summary : credly.com, https://www.credly.com/badges/2f5fe794-ab96-4634-b698-d6deb0dab1d1?source=linked_in_profile
Issuing Authority : Pragmatic Institute
Title : PMC Level III
Period : May 2022 - Present
Summary : credly.com, https://www.credly.com/badges/6dc5fe09-60f2-4e81-992a-922ce1d18064?source=linked_in_profile
Issuing Authority : Pragmatic Institute
Title : Pricing Strategy
Period : 2022 - Present
Summary : L8HKTUFRLM6H, coursera.org, https://www.coursera.org/account/accomplishments/certificate/L8HKTUFRLM6H
Issuing Authority : Coursera
Title : Fundamentals of Digital Marketing
Period : September 2021 - Present
Summary : DTZ 5UU L2F, learndigital.withgoogle.com, https://learndigital.withgoogle.com/link/1tb5mplmosg
Issuing Authority : Google
Title : Tieto Leadership Foundation 2018
Period : May 2018 - Present
Issuing Authority : Tieto
Title : ITIL Foundation Certificate - IT Service Management
Period : November 2017 - Present
Summary : GR750345109BK
Issuing Authority : PeopleCert
Title : Are Leaders Born or Made?
Period : April 2017 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/cc48dcdcfcd1f724489b501a6d0a15ab6ed4f553c318e54cbdc75744de08c91e?trk=backfilled_certificate
Issuing Authority : LinkedIn
Title : BEC - Business English Certification
Issuing Authority : Cambridge University Press
Title : BRIQUETTE BURNER
Publisher : IJRET-International Journal of Research in Engineering and Technology
Publication time : 2014
Organization name : Essar Oil Ltd. Position : Intern
Arabic (Elementary), English , French (Elementary), Hindi , Malayalam
Award : Value for People for Tieto
Issuer : Tieto
Date : 11 2018
Summary : Tieto aims to capture the significant opportunities of the data-driven world and turn them into lifelong value for people, business and society. That’s where Tieto's Value Café sessions and Value stories come in. I was awarded as one of the Value Drivers in Tieto for creating value for people.
Award : Young Talent From India - Tieto Leadership Forum
Issuer : Tieto Leadership Team
Date : 5 2017
Summary : Selected as the Young talent from India for Tieto Leadership Forum 2017 at Helsinki, Finland.Link to event - https://vimeo.com/251641226
Award : Tieto Toastmasters Secretary
Issuer : Toastmasters Club
Date : 1 2017
Summary : Elected as the Tieto Toastmasters Club Secretary from January - June 2017.
Award : First runner-up at QUEST 2016
Issuer : Tieto India Ambassadors
Date : 8 2016
Summary : QUEST 2016 - Tieto's Technical Paper Contest.Paper titled - "Internet of Things - An Eye for emerging Trends in Oil and Gas industry"
Award : Literary Club Secratary
Issuer : SESA -Saintgits College of Engineering Students Association
Date : 3 2012
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