Senior Member - Product Marketing @ EdgeVerve | MBA - IIM Indore
6.5 Years of Experience
Bengaluru, Karnataka, India
99958******
30
24
Not Available
I am a Senior Product Marketing Manager at EdgeVerve, where I lead the marketing strategy, content, competitive analysis, sales enablement and support Go-To-Market (GTM) initiatives and campaigns for TradeEdge, a flagship supply chain platform. I collaborate with product managers, sales and solution consulting leadership to understand the market needs, customer pain points, and conduct outside-in competitive landscape analysis. I translate them into compelling value propositions and messaging that differentiate our product and drive demand. Before joining EdgeVerve, I worked at Wipro as a Product Marketing Manager for Wipro Holmes, an AI and Automation platform. I successfully relaunched Wipro Holmes with a new positioning and branding, and created engaging content and collateral for various channels and audiences. I have over 5 years of experience in the IT and services industry, with a strong background in B2B and product marketing. I started my career as an Analyst Relations Manager at Wipro, where I supported Data Analytics, AI, and BPM domains and managed 100+ Analyst RFIs, including Gartner MQs and Forrester Waves. I hold an MBA from IIM Indore and a bachelor's degree from NIT Calicut.
EdgeVerve, IT Services & Solutions, Information Technology & Services
Wipro
Wipro
EdgeVerve, Wipro, Wipro, Wipro, Wipro, Polaris Consulting & Services Ltd, ISRO
Job Title : Senior Member - Product Marketing
Company name : EdgeVerve
Period : June 2022 - Present
Location : Bengaluru, Karnataka, India
Job Title : Product Marketing Manager, Wipro Holmes
Company name : Wipro
Period : September 2021 - October 2022
Location : Bengaluru, Karnataka, India
Job Title : Analyst Relations - BPS, CTO and Partner Marketing
Company name : Wipro
Period : February 2020 - September 2021
Location : Bengaluru, Karnataka, India
Job Title : Marketing, Analyst Relations - Data Analytics & AI, Wipro Holmes
Company name : Wipro
Period : June 2018 - March 2021
Location : Bengaluru, Karnataka, India
Job Title : Strategic Marketing Intern
Company name : Wipro
Period : April 2017 - May 2017
Summary : 1. Identified and analyzed different Marketing automation tools like Salesforce pardot, Marketo etc
2. Designed a blueprint for Marketing automation Wipro ( Mainly focusing on Pardot)
3. Analysed the integration of Pardot with already existing CRM, Website and Socialmedia tools
4. Understand and documented how to run Email campaigns using Pardot.
Location : Bengaluru Area, India
Job Title : IT Consultant
Company name : Polaris Consulting & Services Ltd
Period : August 2015 - May 2016
Summary : 1.Worked as an Automation Tester at client location Citicorp
2. Vb-script, Java, Html are languages used.
3. Tools like QTP (HP- Quick test professional), used for automating the testing
Location : Chennai Area, India
Job Title : Summer Intern
Company name : ISRO
Period : May 2014 - June 2014
Location : Trivandrum,Kerala
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