Growth Manager | Food Business Owner | Airbnb Entrepreneur | Unleashing business potential through innovative marketing strategies
7 Years of Experience
Hyderabad, Telangana, India
78457*****
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Not Available
I have a strong background in growth & performance marketing in digital, with 7 years of growth experience in a variety of industries, including retail and SaaS. You have held various roles throughout your career, including Sr. Growth Marketing Manager for Recykal, Marketing Head at Celkon Group & Celekt Mobiles, Digital Marketing Manager for The Thickshake Factory, and your first 2 years of career working with a SaaS company, GREedge (Valued Epistemics pvt Ltd). One of my key accomplishments is your role in launching a new product and creating an Integrated CRM, LMS & Campaign Manager tool. This tool helped to increase sales conversions by 28% and also led to an increase in average customer purchase by 2 times. Additionally, you have experience in conducting digital engagement campaigns through various channels such as webinars, email marketing, SMS, WhatsApp, Remarketing, and website marketing. These efforts have helped to increase the MQL & SQL Leads by 3 times. In addition to my full-time roles, I also work as a business consultant and freelancer to a variety of clients, providing your expertise and experience to help them grow their businesses. Additionally, I have experience in training and educating others about digital business through your personal Instagram account with close to 10K+ exclusive digital business enthusiasts. I also sell workshops and courses through my website (shreyasdevershetty.com) during COVID Breakdown. I have been recognized for my contributions and expertise in the marketing field, as you I been invited as a special Delegate at the Global Digital Marketing Conference held in Mumbai in 2019. I am also passionate about reading business books and have listed some of my favorites including Inbound Marketing – attract, engage, and delight customers online – by Brian Halligan & Dharmesh Shah, Rich Dad Poor Dad by Robert T. Kiyosaki, Innovating Analytics by Larry Freed, All Marketers are Story Tellers – by Seth Godin, Marketing 4.0 by Philip Kotler, Start with Why by Simon Sinek, Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne. Outside of my professional pursuits, I enjoy going on solo long drives, particularly to green and seaside locations. I am an avid sports enthusiast, particularly basketball and cricket. I also enjoy music and dancing, and watching movies. I am particularly fond of mind-fuck films such as those directed by Christopher Nolan like Predestination, Interstellar, Prestige, Batman Trilogy, and Inception.
Recykal.com, SaaS/Cloud Product, Government Administration
MAD Works
Celkon Impex Pvt Ltd
Recykal.com, MAD Works , Celkon Impex Pvt Ltd, Celekt Mobiles, The ThickShake Factory, The ThickShake Factory, Valued Epistemics, Valued Epistemics, Aaruush, SRM University
Job Title : Sr. Growth Marketing Manager
Company name : Recykal.com
Period : January 2023 - Present
Summary : As a Competitive strategy and operational effectiveness professional in Growth & Performance Marketing for Recykal, the main role and responsibilities are:
1. Developing expansion strategies and identifying business opportunities for long-term growth through key investment initiatives.
2. Providing high-quality analysis on projects, including critical industry or market growth analysis, company growth reports, driven benchmarking and growth opportunity assessments through in-depth research.
3. Sourcing deals through targeting and screening of potential growth marketing acquisitions and developing inorganic growth strategies and priorities.
4. Driving strategic analysis of buyer's journey and supporting the development of the financial business through lead generation.
5. Working cross-functionally with various teams such as Product, Business, Finance, etc. to support diligence activities.
6. Presenting business insights through management meetings for improving business performance.
7. Monitoring all marketing and branding activities for Recykal while maintaining brand focus internally and externally.
8. Developing the Marketing & Brand management strategy to support top line & bottom-line growth and foray into new segments and innovative products for the organization.
9. Directing the evaluation of the brand portfolio, including brand definition & proposition, advertising concept, packaging, place and promotion for the organization.
Overall responsibility for brand activation and driving the growth and expansion of Recykal through strategic performance & growth marketing initiatives.
Location : Hyderabad, Telangana, India
Job Title : General Manager (Asst.) - Growth & Performance Marketing
Company name : MAD Works
Period : July 2022 - January 2023
Location : Hyderabad, Telangana, India
Job Title : Head Of Digital Marketing
Company name : Celkon Impex Pvt Ltd
Period : December 2020 - July 2022
Job Title : Head Of Digital Marketing
Company name : Celekt Mobiles
Period : December 2020 - July 2022
Location : Hyderabad, Telangana, India
Job Title : Digital Marketing Manager
Company name : The ThickShake Factory
Period : July 2019 - November 2020
Location : Hyderabad, Telangana, India
Job Title : Digital Marketing Consultant
Company name : The ThickShake Factory
Period : June 2019 - July 2019
Location : Hyderabad, Telangana, India
Job Title : Senior Digital Marketing Executive
Company name : Valued Epistemics
Period : February 2019 - June 2019
Location : Chennai, Tamil Nadu, India
Job Title : Digital Marketing Executive
Company name : Valued Epistemics
Period : June 2017 - February 2019
Job Title : Sponsorship and Marketing Organizer
Company name : Aaruush, SRM University
Period : February 2016 - May 2017
Location : Chennai, Tamil Nadu, India
Title : The Best of Global Digital Marketing
Period : September 2019 - Present
Issuing Authority : TAB group
Title : Inbound Certification
Period : September 2017 - Present
Summary : hubspot-academy.s3.amazonaws.com, https://hubspot-academy.s3.amazonaws.com/prod/certification/certificate-pdfs/6DD299D4DE5246BF87F5973F1E94E663
Issuing Authority : HubSpot Academy
Organization name : ISA - SRM Position : Marketing Head Period : September 2015 - Present Organization name : Aaruush Position : Committee Head, Committee Member, Volunteer. Period : July 2013 - Present
English (Full Professional), Hindi (Limited Working), Tamil (Elementary), Telugu (Native Or Bilingual)
Award : ‘Regional Debate A – bout Innovation’
Issuer : AARUUSH
Date : 4 2015
Summary : 2nd Ranked in the ‘Regional Debate A – bout Innovation’ conducted by AARUUSH (National Level Techno Management Feast) at SRM University.
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