Business Lead - "Newton" - Performance driven Apple search ads platform | Global markets | Affle | Ex- Applift, Media.net
10 Years of Experience
Mumbai, Maharashtra, India
-
-
Not Available
Experienced Global Business Growth Lead with a demonstrated history of working in the adtech industry. Skilled in strategising business growth, leading a team, managing P&L, B2B sales, Account Management, Market Research, Management, and Teamwork. Strong marketing, advertising professional with a Bachelor of Management Studies from Narsee Monjee College of Commerce and Economics, Mumbai and a certification in Digital marketing from XLRI. Apple Search ads Certified Professional.
Newton, SaaS/Cloud Product, Internet
Affle
Affle
Newton, Affle, Affle, MAAS, MAAS, Affle, Affle, Applift, AppLift, Media.Net, Intent E-Cell, N.M. College, Abhilasha, Burrp ! Viacom 18
Job Title : Director
Company name : Newton
Period : October 2023 - Present
Location : Mumbai, Maharashtra, India
Job Title : Director - Sales & Marketing
Company name : Affle
Period : October 2023 - Present
Location : Mumbai, Maharashtra, India
Job Title : Senior Associate Director - Sales & Marketing
Company name : Affle
Period : October 2022 - October 2023
Location : Mumbai, Maharashtra, India
Job Title : Senior Associate Director - Sales & Marketing
Company name : MAAS
Period : October 2022 - December 2023
Location : Mumbai, Maharashtra, India
Job Title : Associate Director - Sales
Company name : MAAS
Period : October 2021 - January 2023
Summary : Grew the Real money Gaming vertical from scratch. From 4 clients to 70 clients. Also, grew the news / content vertical to make it one of the high revenue contributing verticals in the overall mix, in FY'22-23
Location : Mumbai, Maharashtra, India
Job Title : Senior Manager - Sales, MAAS
Company name : Affle
Period : October 2020 - November 2021
Location : Mumbai, Maharashtra, India
Job Title : Manager - Sales, MAAS
Company name : Affle
Period : June 2019 - September 2020
Location : Mumbai, Maharashtra, India
Job Title : Business Development Manager
Company name : Applift
Period : February 2019 - May 2019
Location : Bengaluru Area, India
Job Title : Associate Business Development Manager
Company name : AppLift
Period : September 2017 - February 2019
Summary : About Applift:
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.
My key responsibilities:
Inbound and outbound lead generation, Helping grow the user acquisition efforts for advertisers in India / MENA region and at a global level, Account Management for clients.
Location : Bengaluru Area, India
Job Title : Business Development Specialist
Company name : Media.Net
Period : July 2015 - February 2017
Summary : • Investigating web sites and conducting research & analysis, identifying potential clients and suggesting strategies to approach them with appropriate campaigns in compliance with the Yahoo/FTC guidelines.
• Issuing communications to the publishers to apprise them of our compliance guidelines for each campaign and ensuring execution of IOs/contracts by the publishers.
• Monitoring customers’ portfolios and optimising portfolio performance by employing various strategies.
• Creating campaigns for publishers according to their specifications across different verticals like healthcare, finance, automobile, beauty & personal care etc. and on-boarding them on the system.
• Handling e-mail/lead generation compliance by closely monitoring all the e-mails and ads on flows.
• Ensuring multiple checks every week on all the publishers and help in cleaning-up the system of any junk/non-compliant e-mails by sending them warnings, hence, improving revenue.
• Rating publishers based on their compliance score.
• Checking the user feedback on a daily basis to know the publisher score.
• Organising Lashback training sessions for knowledge updation of the team.
• Initiating contact with newly discovered potential clients, understanding their requirements, offering our product services.
• Working with research analysts to strategize commercial and marketing efforts and focus on adding value and capitalizing on latest market trends.
• Studying client's existing systems and advising on most appropriate process, to ensure seamless integration of our offering.
• Working with account managers to ensure optimum optimisation of clients offers and campaigns.
• Cooperating and coordinating with the design team to deliver innovative creative solutions to clients.
• Ensuring competitor analysis and keeping an eye on the industry to ensure market supremacy.
Location : Mumbai Area, India
Job Title : Director Of Communications
Company name : Intent E-Cell, N.M. College
Period : September 2014 - May 2015
Summary : As the Director of Communications, I was responsible for handling all social media platforms for Intent and spreading the word about Intent events not only in college but across SVKM. Apart from being a team leader there, I also learnt a lot of organisational, behavioural and strategy formulation skills at Intent.
Job Title : Volunteer
Company name : Abhilasha
Period : February 2014 - December 2014
Summary : Social service at NGO named ABHILASHA for mentally challenged people! Check the facebook page of Abhilasha here: https://m.facebook.com/Abhilasha-266892950136469/ - Jointly Managed by Henna shah and me.
Location : Mumbai Area, India
Job Title : Editorial Intern
Company name : Burrp ! Viacom 18
Period : May 2014 - June 2014
Location : Mumbai Area, India
Title : Ideas With Intentions
Publication time : 2015
Summary : A success story of 50 Entrepreneurs who have graduated from NM College
English (Native Or Bilingual), Hindi , Punjabi
Show More