GM– Sales Strategy (Global) | Mobile at POKKT
16 Years of Experience
Mumbai, Maharashtra, India
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Not Available
- A Bachelors degree in Mass Media (Advertising) and Post Graduation in Crafting Creative Communications (Advertising & Marketing) with 10+ years of combined experience in main stream advertising & digital marketing. - Currently working at POKKT as Head – Sales Strategy (Global) | Mobile - Planning, strategizing and monitoring 360° digital campaigns which include but are not limited to content creation, Website-Mobile App & technology development, digital on-ground activation, social media contests and campaigns. - Liaise with Advertising Agencies / Media Agencies / Vendors as per various project requirements. - Creating and enabling content based eco-systems around social media for organic reach & SEO. - Hand-on experience in ad campaign - visualization & execution.
POKKT, SaaS/Cloud Product, Marketing & Advertising
Vserv
The Glitch
POKKT, Vserv, The Glitch, Rediffusion Y&R, Grey Worldwide, Best Of Bombay.com, Ogilvy & Mather, Apricot Media
Job Title : Head - Sales Strategy (Global) | Mobile
Company name : POKKT
Period : November 2016 - Present
Summary : - Managing a team that is responsible in planning, strategizing and developing creatives and media solutions on the mobile platform within mobile gaming eco-system along with developing key strategic decks for multi-cultural sales teams and brands across geographies – namely South-east Asia, US, UK, AUS & India
- While leading the sales strategy team I play a vital role in supporting our sales teams globally, contribution to the overall advertiser penetration and sales for both direct and programmatic demand (across brand verticals - FMCG, Entertainment, Telecom, Lifestyle Apparel, F&B, Auto, OEM and BFSI)
- Contributing to product improvement, new product development, identifying potential new platforms and new ad formats based on market research, feedback and market visits.
- Periodic visits to different regions/markets for supporting local sales representatives to understand client/brand/market requirements, conducting key pitches for delivering effective strategies and attending various industry forums.
- One-point contact for sales teams, ad operations team, vendors and clients; responsible for day-to-day interactions.
- Responsible for supporting the sales teams with data, insights and analytics using DMPs for better advertiser penetration and campaign success.
- Actively involved in conceptualizing and executing rich media innovations and UI/UX strategy.
- Measuring the impact of the campaign and creating timely reports/case studies for future learning and implementations.
Location : Mumbai Area, India
Job Title : Sr. Manager – Sales Strategy (South East Asia) | Mobile
Company name : Vserv
Period : June 2014 - November 2016
Summary : - As a part of the Sales Strategy team I play a vital role in contributing to the overall advertiser penetration for Vserv.
- Planning and developing creative and media solutions on the mobile platform for multi-cultural sales teams and brands across different geographies – namely Indonesia, Thailand, Malaysia and India.
- Handling requests and campaigns for various brands across different categories like FMCG, Telecoms, Lifestyle Apparel, F&B, Automobile, Consumer Electronics and BFSI.
- Creating and contributing in developing key strategic decks for brands.
- Responsible for supporting the sales teams with data and insights for better advertiser penetration.
- Collaborate with product team to create new avenues of revenue generation and new product offerings.
- Actively involved in conceptualizing and execution rich media innovations and UI/UX strategy.
- Responsible for strategy and execution of creative solutions / ad formats in sync with product and technology teams.
- Measuring the impact of the campaign and creating timely reports/case studies for future learning and implementations.
- One point contact for sales team, ad operations team, clients and vendors; responsible for day to day interactions.
Location : Mumbai
Job Title : Sr. Manager - Client Strategy & Engagement | Digital
Company name : The Glitch
Period : April 2012 - June 2014
Summary : - Planning, strategizing and monitoring 360° digital campaigns which include but are not
limited to content creation, Website-Mobile App & technology development, digital on-ground
activation, social media contests and campaigns.
- Planned and developed digital marketing strategies for brands like Nissan, Dalda, VLCC,
Lindt, Saregama, InV Home, Tzinga and more.
- Handled a few brands on project basis namely Airtel, ITC Classmate, 55DSL, Diesel and
more.
- Devised category specific targeted communication themes & plans.
- Planned & implemented Social Media Marketing strategies to enable better organic search
results, by creating community based micro-sites, content ecosystems & social media
engagement techniques.
- Planned & implemented outreach initiatives like online ads, banners, Fb ads, emailers etc
by liasoning with media planning agencies and app development vendors.
- Actively involved in conceptualizing apps, UI/UX strategy.
- Overseeing the front-end, back-end app technology development and testing.
- Measuring the impact of the campaign on various digital platforms and creating timely reports
on the same.
- One point contact for clients and vendors; responsible for day to day interactions.
- Actively involved in the process of acquiring new business.
Location : Mumbai Area, India
Job Title : Creative Associate
Company name : Rediffusion Y&R
Period : November 2010 - April 2012
Summary : As a visualizer and creative associate, I was involved in the entire process of creating an advertising campaign across all mediums.
Accounts handled:
- HomeTown (Future Group)
- Bramha Realty
- Tata Realty (Ramanujan IT SEZ)
- Indian Oil (Xtra Mile, Xtra Premium)
- Nycil
- Tata Nano
- Star Union Dai-ichi
- Sugarfree Natura
- Boroplus
Job Title : Creative Team Intern
Company name : Grey Worldwide
Period : May 2010 - June 2010
Summary : Summer Internship during a PG Creative Communication Course at MICA, Ahmedabad.
Worked on accounts like :
- Audi A8
- Adani Group (Shantigram) - Gujarat's Largest Township
- Ambi Pur
- Tic Tac Mint
- Kinder Joy chocolates
Location : Mumbai Area, India
Job Title : Creative - Marketing Executive
Company name : Best Of Bombay.com
Period : February 2009 - January 2010
Summary : BestOfBombay.com (Entertainment & Lifestyle Website)
**ONLINE
- Reviewing restaurants and night clubs.
- Tie-ups with sponsors for online promotions and contests.
- Designing online content.
**OFFLINE (Events)
- We introduced the concept of "PUB HOPPING" in India (Bar Crawl)
- Organizing and designing creatives for events like Bar Crawl, Bartending Workshops, sponsored by premium liquor brands like Absolut, Ballantines, Jamesons, Beefeater, Havana Club, Tuborg.
Location : Mumbai Area, India
Job Title : Trainee
Company name : Ogilvy & Mat
Title : Metaverse and NFTs for Marketing
Period : October 2022 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/9ae524f84b382c11253bee50bee3b5e196101a68f89b1938d199eace7d3b3b80?trk=flagship-lil_details_certification
Issuing Authority : LinkedIn
Title : Google Ads Search Certification
Period : February 2022 - Present
Summary : 107025168, exceedlms.com, https://skillshop.exceedlms.com/student/award/8mnEZXtD5Qm9ff5cn8Rmdvuv
Issuing Authority : Google
Title : Shopping ads Certification
Period : February 2022 - Present
Summary : 107022711, exceedlms.com, https://skillshop.exceedlms.com/student/award/JtpNhiVkAqTMrxC5HASPAq1U
Issuing Authority : Google
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