Senior Field Marketer - Leading Global Events Marketing Initiatives & Growth | Freelance Content Writer
4 Years of Experience
Chennai, Tamil Nadu, India
97510*****
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Not Available
I lead Global Field Marketing at Kissflow, driving strategy, execution, and post-event campaigns to generate global leads. My role combines strategic planning, local market insights, and team collaboration to convert opportunities into pipeline deals, working closely with leadership, sales, and regional marketing heads for seamless alignment. My career started in B2B content marketing as a Quora marketer at Kissflow, followed by the Kissflow for Startups program, where I gained experience in content creation, social media management, LinkedIn outreach, and cold calling. This diverse background laid a strong foundation for my marketing expertise. I advanced to managing Field and Partner Marketing for the MEA region, orchestrating major events, negotiating budgets, collaborating with partners, and executing regional campaigns, successfully reducing costs and exceeding opportunity goals. As the sole field marketer in the events team, I oversee global pipeline goals and budgets, ensuring alignment with Kissflow's objectives. Promoted to as a Senior Associate for handling Global Field Marketing, I now manage events worldwide, ensuring they align with our strategic goals and deliver impactful results. I am dedicated to crafting innovative, data-driven marketing strategies that enhance Kissflow's global presence and support our growth.
Kissflow, IT Services & Solutions, Computer Software
Kissflow
Kissflow
Kissflow, Kissflow, Kissflow, Kissflow, Mridhu's Writeup- Untold Stories of the Humans I meet! , Amazon, KGiSL IIM
Job Title : Senior Field Marketer | Global Events Marketing
Company name : Kissflow
Period : March 2024 - Present
Summary : I lead Global Field Marketing at Kissflow, overseeing strategy, execution, and post-event campaigns to generate leads across diverse regions. My role blends strategic planning, local market insights, and team collaboration to drive opportunities into the pipeline.
--> Event Organizer Collaboration: Identify and partner with event organizers to arrange events targeting enterprise companies, ensuring their participation as delegates. Align Kissflow's event strategies with in-house objectives by evaluating and sponsoring relevant events like Low-Code Summits, Digital Transformation Summits, CIO Summits, and tech tradeshows.
--> Regional Market Analysis: Analyze and adapt to market trends across SEA, EMEA, India, Europe, and NAM, continuously assessing industry trends within the global events ecosystem.
--> Budget Management and Targeting: Plan and manage regional marketing budgets to ensure cost-effective resource use. Focus on targeting the right ICPs, MQLs, and achieving effective Cost-per-Opportunity targets for each region.
--> Roundtables: Organize and execute roundtables for target accounts based on regional approaches, leveraging campaigns and promotions with the support of SDRs.
--> Cross-functional Collaboration: Work closely with SDRs, AEs, and marketing teams to drive successful events, coordinating email campaigns and activities to accelerate MQLs to pipeline deals. Design, execute, and manage region-specific marketing campaigns, including digital marketing, events, webinars, and localized content.
--> Reporting: Prepare and present detailed reports on campaign performance, market trends, and insights to senior management and stakeholders. Track and analyze KPIs to measure marketing campaign success, making data-driven decisions for future strategies.
Passionate about driving impactful marketing strategies and fostering collaboration, I enhance Kissflow's global presence and accelerate growth through innovative, data-driven field marketing.
Location : India
Job Title : Field and Partner Marketer- MEA.
Company name : Kissflow
Period : November 2022 - March 2024
Summary : As the Field and Partner Marketer for the MEA region at Kissflow, I successfully managed a diverse portfolio of marketing activities and events. Key responsibilities and achievements include:
--> Event Management: Orchestrated and executed 16 major events end-to-end, negotiating and saving close to a million in budget. This strategic management significantly reduced costs per opportunity, surpassing opportunity goals.
--> Budget Optimization: Expertly negotiated contracts and managed budgets, ensuring high ROI for all marketing activities and events.
--> Partner Marketing: Collaborated closely with MEA partners to develop and run targeted marketing campaigns, events, and promotions. Built strong relationships and worked seamlessly to achieve mutual marketing goals.
--> Campaign Execution: Designed and implemented effective marketing campaigns tailored to the MEA region, driving brand awareness and lead generation.
--> Cross-functional Coordination: Worked with various internal teams and external partners to ensure alignment and successful execution of marketing strategies.
--> Performance Analysis: Monitored and analyzed the performance of marketing initiatives, making data-driven decisions to enhance future campaigns and events.
Location : MEA
Job Title : Kissflow for Startups- Marketer
Company name : Kissflow
Period : April 2022 - November 2022
Summary : In the Kissflow for Startups program, I played a multifaceted role in marketing, focusing on lead generation and MQL development. My responsibilities included:
--> SDR Cold Calling: Conducted targeted outreach to potential leads, qualifying prospects and generating interest in Kissflow's solutions.
--> Social Media Management: Managed and optimized social media channels to increase brand visibility and engage with potential customers.
--> Prospect Outreach: Executed strategic outreach initiatives, including LinkedIn InMail marketing and email campaigns, to connect with and nurture prospects.
--> Content Creation: Developed compelling content for webpages and marketing materials to effectively communicate Kissflow’s value proposition.
--> Lead Generation: Focused on generating Marketing Qualified Leads (MQLs) through a combination of outreach strategies and content efforts.
This hands-on experience in various marketing functions was crucial in driving engagement and building a strong pipeline for Kissflow's startup initiatives.
Location : Chennai, Tamil Nadu, India
Job Title : Quora Marketer & Community Engagement Specialist.
Company name : Kissflow
Period : March 2021 - March 2022
Summary : At Kissflow, I focused on leveraging Quora as a key platform for brand visibility and engagement. My responsibilities included:
--> Content Creation & Strategy: Crafted and optimized engaging answers and blog posts on Quora and Medium to address industry-related questions and showcase Kissflow's expertise.
--> Community Engagement: Actively participated in relevant Quora communities to foster relationships, drive discussions, and enhance the brand's presence.
--> Market Research: Conducted research to identify trending topics and emerging questions relevant to Kissflow's market, tailoring content to address audience needs.
--> Performance Tracking: Monitored and analyzed engagement metrics to evaluate content effectiveness and refine strategies for greater impact.
--> Collaboration: Worked with the marketing team to align Quora content with broader marketing goals and campaigns.
This role laid the foundation for my expertise in content marketing and community engagement, contributing to Kissflow's growth and market presence.
Location : Chennai, Tamil Nadu, India
Job Title : Writer
Company name : Mridhu's Writeup- Untold Sto
Title : Cambridge English Certification
Period : February 2019 - Present
Issuing Authority : University of Cambridge
Title : writer
Period : January 2019 - Present
Issuing Authority : Quora
English (Full Professional), Malayalam (Limited Working), Tamil (Professional Working), Tamil (Native Or Bilingual), Telugu (Professional Working)
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