Marketing Specialist - Americas | Ex- Zoho | MBA, Marketing | Journalism - Delhi University
2 Years of Experience
Bengaluru, Karnataka, India
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Not Available
A highly driven regional marketer with experience in devising, and executing successful go-to-market strategies. I am a results-driven marketing professional with a passion for crafting compelling narratives and driving brand success. With a background in B2B marketing and a proven track record in executing strategic campaigns, I thrive in dynamic environments. My expertise lies in GTM marketing, demand generation, content marketing, and data analysis. I am dedicated to staying at the forefront of industry trends, utilizing innovative approaches to enhance brand visibility and engagement. Backed by a profound understanding of the marketing landscape in the USA, I aim to leverage my professional and creative skills to achieve outstanding results, fostering both personal and professional growth. Also, I doodle sometimes. Do check out my account @doodleartery on Instagram, thankss.
EdgeVerve, IT Services & Solutions, Information Technology & Services
Zoho
Hexagn
EdgeVerve, Zoho, Hexagn, Amul (GCMMF), Truepost India, DU Times, Dainik Bhaskar
Job Title : Marketing Associate - Americas
Company name : EdgeVerve
Period : May 2024 - Present
Job Title : Marketing Specialist-USA
Company name : Zoho
Period : February 2022 - May 2024
Summary : As a B2B regional marketing specialist for the USA,
- I identify new market opportunities and Implement comprehensive go-to-market strategies
- Oversee end-to-end event planning and execution of projects
- Monitor market trends, competitor activities, and emerging technologies to identify opportunities
- Develop and implement multi channel marketing campaigns
- Write SEO friendly blog content for ManageEngine website
Location : Chennai
Job Title : Marketing
Company name : Hexagn
Period : May 2021 - October 2021
Summary : - Managed social media of the company and its clients and increased the reach of company's social media by +2000%
- Conceptualized and ran ad campaigns for the company across various mediums Worked with the graphic design team to create creative designs to increase the page engagement
- Worked on Influencer marketing to convert get leads for the company.
Job Title : Summer Intern
Company name : Amul (GCMMF)
Period : May 2021 - June 2021
Summary : - Analysed the sales trend of Amul Products through MFS stores
- Devised a Marketing strategy to enhance sales growth.
- Surveyed the MFS store owners to understand the buying behavior of customer for FMCG products.
- Did a market research and survey and on customer awareness on the newly launched Amul's packed products range.
Job Title : Digital Marketing
Company name : Truepost India
Period : July 2020 - September 2020
Summary : True Post India is a Bangaluru based news and entertainment firm. As a digital Marketer I was responsible for:
- on-page and off-page SEO of their blogs
- directory submission
- business listing and forum guest posting
- infographics on the data provided
- Keyword search and Google Analytics
Job Title : Content Writer
Company name : DU Times
Period : April 2017 - July 2017
Summary : DU Times is a student run newspaper, I interned as a web content writer here - wrote articles related to Delhi University colleges and admissions.
Location : Delhi, India
Job Title : Journalism Intern
Company name : Dainik Bhaskar
Period : June 2016 - July 2016
Summary : Dainik Bhaskar is a print media organization, it was my first ever professional engagement,
-wrote articles and press releases for the organization.
-covered few events along with the editor.
Location : Jaipur, Rajasthan
Title : Program Management Professional (PgMP)
Period : February 2024 - Present
Issuing Authority : Google
Title : Integrated Marketing Communications: Advertising, Public Relations and Digital Marketing
Period : July 2021 - Present
Issuing Authority : Coursera
Title : Social Media Marketing
Period : August 2020 - September 2022
Issuing Authority : HubSpot
Title : Digital Marketing
Issuing Authority : Google AdWords Certified
Title : Marketing Analytics
Issuing Authority : Coursera
Award : National Finalist
Issuer : Merx, NIT Trichy
Award : Won ad making competition
Issuer : Marque- Marketing Club,IIM Rohtak
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