Work History:

Job Title : Field Marketing Specialist
Company name : Zoho
Period : March 2021 - Present
Summary : Spearheaded Go-To-Market (GTM) strategies, significantly boosting demand generation and increasing Marketing Qualified Leads (MQLs) across the Asia-Pacific region.

Amplified brand visibility and ROI through targeted content creation and impactful events. Hosted and organized over 70 on-site and online events across key APAC locations, including Singapore, Malaysia, Indonesia, The Philippines, Việt Nam, Thailand, India, Sri Lanka, and Maldives.

Developed innovative field marketing activities to penetrate tier 2 markets and enhance engagement at industry events. Collaborated with Sales leadership, operations, product, technical, support, and PR teams to ensure seamless execution.

Orchestrated marketing campaigns across key APAC markets, fostering strong relationships with partners and resellers through strategic utilization of Market Development Funds (MDF) scheme.

Channel partners marketing: Identified new avenues for acquiring resellers and coordinated workshops and sales enablement programs to enhance their selling proficiency and technical expertise.

Customer-Centric Approach: Collaborated closely with customers to generate impactful testimonials and implement a customer-centric marketing approach.

Proficient in utilizing CRM systems like Zoho CRM, analytics and reporting tools such as Zoho Reports, and event management platforms including Eventbrite, Meetup, Zoho Showtime, and Zoho Backstage.
Skilled in email marketing with Zoho Campaigns and content management using WordPress.

Conceptualized impactful advertisements and crafted compelling short-form content such as social media captions, as well as long-form content like landing pages.

Produced engaging content across various mediums, contributing to brand positioning and thought leadership.

Metrics Optimization: Defined, reported on, and optimized key marketing metrics to maximize ROI.
Location : Chennai, Tamil Nadu, India

Job Title : Marketing and Business Development Professional
Company name : MGL
Period : February 2020 - March 2021
Summary : Target audience: Trusted by a diverse clientele, MGL specializes in providing comprehensive air conditioning and refrigeration solutions. Serving the medical industry, educational institutions, FMCG super-stockists, and supermarkets.

Products/Services: HVAC and Commercial refrigeration solutions.

Key responsibilities & achievements:
Executed diverse marketing campaigns across social media platforms like Facebook, Instagram, and others, as well as through poster marketing, newspaper ad placement, selling portals, and government platforms.

Identified avenues to increase inflow of leads and ensured their conversion from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) through strategies like cold calling, email marketing, and enhancing brand visibility.

Sales Enablement: Conducted comprehensive sales training sessions, leveraging manufacturer support through "Training on Wheels," to elevate the selling skills of channel partners and developed compelling sales schemes, effectively driving partner sales and revenue growth.

Organized technical training sessions for technicians to stay updated on product advancements, facilitated by technical experts from certified service providers.

Project Management: Oversaw on-site projects and ensured timely delivery of services.
Managed negotiations, bidding processes, and resource availability to meet project requirements.

Partnership Development: Cultivated enduring relationships with existing channel partners through regular engagement and visits.

Expansion Strategy: Identified and recruited new channel partners, expanding product distribution channels.

Job Title : Area Supply Manager
Company name : OYO
Period : June 2019 - January 2020
Summary : Target audience: Trusted by travellers, OYO offers diverse accommodations across various budgets. Operating in over 800 cities across 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan.

Products/Services: Standardized accommodations in multiple formats with essential amenities.

Key responsibilities & achievements:
Led Marketing Campaigns: Spearheaded dynamic marketing initiatives, utilizing real estate platforms and social media campaigns on Facebook, while overseeing lead filtration processes.

Business Development: Conducted in-depth market research, including cluster search heat maps and demand analysis, to identify lucrative properties for business growth.

Relationship Management: Nurtured strong partnerships with property owners to facilitate smooth contract conversions.

Negotiation and Renegotiation: Successfully negotiated and renegotiated contracts to secure pivotal deals.

Financial Analysis and Planning: Conducted property-wise profit and loss (PNL) analysis to ensure the profitability of each property.

Data Visualization and Presentation: Presented insightful organizational summaries using relevant data visualizations for effective communication.
Location : Chennai

Job Title : Sales And Marketing Intern - Unitary Products Business Group (UPBG)
Company name : Voltas Limited - A TATA Enterprise
Period : February 2019 - April 2019
Summary : Voltas Limited is an Indian company specializing in air conditioning and cooling technology.

-Collaborated closely with the Marketing Manager to gain insights into the current marketing tools employed by the organization and explored ways to leverage them effectively.
-Conducted a thorough analysis of the marketing tools utilized by competing brands, providing management with valuable insights into their effectiveness when implemented.
-Engaged with various sales channels to assess the real-world effectiveness of these marketing tools across multiple facets of the business.
Location : Chennai, Tamil Nadu, India

Job Title : Sales And Marketing Intern - Refrigeration Products Division (RPD)