B2B Customer Marketing | Customer Engagement
6 Years of Experience
Chennai, Tamil Nadu, India
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Not Available
Hi, I'm Kirthan! I was that kid who, when asked what I wanted to become when I grow up, would respond with the usual 'Doctor' or 'Engineer' or sometimes the unconventional 'Scientist' or 'Astronaut'. I eventually went on to get a degree in Electrical and Electronics Engineering. But, I've always had a penchant for reading, writing, and all things creative. It was at my first job that I discovered the world of marketing and haven't looked back since then. I love telling stories. Stories that inform, engage, help make smart data-driven decisions, and eventually change lives. I love listening to other people's stories as well. I'm passionate about all things marketing and aspire to make a small dent in this universe. So, that's my story. If you want to talk about books, writing, marketing, or just stories in general, I'm only a ping away. You can always shoot me an email at kirthan.ramesh@gmail.com
Freshworks, SaaS/Cloud Product, Information Technology & Services
Freshworks
Kaar Technologies
Freshworks, Freshworks, Kaar Technologies, Kaar Technologies
Job Title : Customer Marketing Specialist - Advocacy
Company name : Freshworks
Period : January 2023 - Present
Location : Chennai
Job Title : Segment Marketing Specialist
Company name : Freshworks
Period : July 2021 - December 2022
Location : Chennai
Job Title : Product Marketer - KTern
Company name : Kaar Technologies
Period : March 2019 - April 2021
Summary : • Identification of ideal customer profile and analysis of product-market fit through market research
• Strategizing and executing the complete product content creation and distribution strategy. This includes ToFU, MoFU, and BoFU content marketing activities to acquire, nurture and retain customers
• Continuously monitoring, analyzing and improving the SEO strategy to rank on the first page of SERP for several target keywords
• Co-ordinating and exploring mutual synergies with various KTern Partners across the globe
• Ideating and conducting targeted webinars and lead-generation campaigns for SAP customers and partners across the globe
• Establishing KTern’s social media presence to improve product positioning & branding
• Working closely with product engineering, sales and customer success teams to identify the product's value in the market
Location : Chennai
Job Title : Digital Marketing Specialist
Company name : Kaar Technologies
Period : November 2017 - March 2019
Summary : • Developed and maintained a database of 20K+ contacts across 5 countries and 6 industry verticals
• Developed and executed the Email Marketing strategy for lead generation and customer retention
• Handled the LinkedIn Company page (Kaar Technologies) to raise brand awareness and increased the follower count from 5K+ to 10K+
• Author of 40+ Blogs and Whitepapers on SAP Solutions & KCloud by collaborating with several SAP consultants and Subject Matter Experts
• Developed case studies for various SAP S/4HANA Implementation and Rollout projects
• Co-ordinated and featured in an initiative called Kaar Talks, a series of videos explaining SAP Solutions
• Conducted SAP S/4HANA webinars with a combined viewership of 1500+ attendees across fifteen countries for lead generation
• Organized a Technological Event for Kaar Tech Oman (COMEX'19) with a footfall of 200+ potential prospects
Title : Google Analytics
Issuing Authority : Google
Title : Google Digital Unlocked
Issuing Authority : Google
Title : Inbound Marketing
Issuing Authority : HubSpot
Organization name : Institution of Engineers, India Position : Member Period : 2014 - Present Organization name : Indian Society for Technical Education Position : Member
English (Professional Working), Hindi (Native Or Bilingual), Tamil (Native Or Bilingual)
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