IIM Alumnus || Growth @Unacademy || Ex-OYO || International Youth Delegate || TEDx Consultant
4 Years of Experience
Delhi, Delhi, India
83770*****
-
-
Not Available
Sankalp Agarwal is an MBA from IIM Kashipur, with extensive experience in leading growth-focused projects and teams across Business, Sales & Marketing functions in the E-Commerce & Internet industry. He is currently working with Unacademy, spearheading their growth and lead generation activities. Sankalp previously worked with bijnis.com, an E-Commerce startup where he owned key growth initiatives - seller onboarding, performance, and marketplace metrics. He also worked with OYO's events vertical as Cluster Head for South Delhi & Gurgaon region, with end-to-end ownership across functions such as Sales & Marketing and Operations. Sankalp is passionate about photography, teaching, startups, and innovation.
Unacademy, SaaS/Cloud Product, Internet
bijnis
Unacademy
Unacademy, bijnis, Unacademy, OYO, Government of India, DS Group, Reliance Industries Limited, Career Launcher, Indian Institute of Management, Lucknow, Alstom Grid
Job Title : Senior Manager - Growth & Strategy
Company name : Unacademy
Period : August 2021 - Present
Summary : Managed diverse projects as part of the central growth and value-offering team. Currently managing lead generation and GTMs for the UPSC category
• Led product and market strategy for Unacademy’s flagship product “Combat”. Generated traction (new user acquisition, user engagement), retention, and revenue by conducting GTM activities across multiple categories.
• Designed promotion and communication plans (including creatives, copy & design) to promote the GTMs through multiple digital channels such as YouTube, Telegram, Instagram, and in-App/ Web promotions. Used AI to optimize content and manage workload.
• Boosted new user acquisition through influencer marketing (brand integrations), affiliates, performance marketing, and offline promotions (BTL activations) across schools, colleges, and Unacademy centers.
• Revived user engagement by targeted Product marketing campaigns through channels such as SMS, Email, WhatsApp, Push Notifications, IVRS, and Intercom messages.
• Optimized the ROI of the GTM activities by reducing costs and improving conversion rate.
• Set up SOP for new projects, created project plan with timelines, delegate ownership, documentation, and representation of project performance for internal/external stakeholders.
• Collaborate with stakeholders in multiple departments including product, analytics, legal, finance, and customer service teams to define and set up the capabilities for running new projects.
Location : Bengaluru, Karnataka, India
Job Title : Growth - Seller Ecosystem
Company name : bijnis
Period : September 2020 - August 2021
Summary : Managed Growth Programs at "bijnis" - a Series B funded E-Commerce startup
• Generated insights through primary research to understand seller behavior and pain points, and drive strategic growth initiatives
• Built seller acquisition and activation strategy, reducing CAC by 30%, and explored new clusters for strategic sourcing of products
• Collaborated in seller and platform GMV by driving marketplace metrics – price, quality, lead time, catalog, fulfillment, and ratings
• Aligned with product & tech team to build user-friendly systems and dashboards to support data analysis and visualization needs
• Aligned with the marketing team to design and execute marketing initiatives to drive brand awareness and boost organic reach
• Building seller teams and processes around them from scratch – hiring, KPIs, targets, rewards, and incentive structure
Location : Delhi, India
Job Title : Educator
Company name : Unacademy
Period : August 2020 - October 2020
Summary : • Pursued teaching as a hobby and part-time activity
• Taught Aptitude and Reasoning for competitive examinations
• Took LIVE classes on YouTube and Unacademy platform
Job Title : Cluster Head
Company name : OYO
Period : February 2019 - July 2020
Summary : • Drive revenues (2.5 Cr+ monthly), key business metrics, P&L management, lead-funnel management and sales operations
• Lead sales strategy with respect to pricing, product-market fit, developing sales channels, and running sales promotions
• Strategize and execute ATL & BTL marketing activities like website listings, deals and localized branding (signage, events)
• Conduct market research, competitor analyses and MIS data analytics to develop business strategies and reduce churn
• Business Development/ B2B – led growth & acquisition to onboard the right-fit venues and vendors in the cluster portfolio
• Stakeholder Management – owning CX and partner NPS (15+ accounts), process streamlining, managing vendor relations
• People Management - Lead a team of 15+ and handle recruitment, KRA settings, coaching and performance monitoring
• Ideated, designed and owned end-to-end program management of “Food for All” campaign with ZOMATO Feeding India
Location : Gurgaon, India
Job Title : Delegate - International Youth Exchange
Company name : Government of India
Period : July 2018 - July 2018
Location : China
Job Title : Summer Intern
Company name : DS Group
Period : April 2018 - May 2018
Summary : • Analyzed impact of GST on sales of ‘Rajnigandha’ by determining the price elasticity of premium segment consumers
• Improved CRM through ‘R Club’ Loyalty Program, enhancing experience of 125000+ customers and thus pushing sales
• Defined key metrics for selecting Payment Gateway and Logistics providers and benchmarked their services on the same
• Determined viability of E-Commerce business by doing Cost-Benefit Analysis on multiple customer order combinations
• Did benchmarking for E-Commerce companies to find out the industry's best features, policies, UI & UX
Location : Noida, India
Job Title : Branding & Communication - Only Vimal
Company name : Reliance Industries Limited
Period : October 2017 - December 2017
Summary : • Analyzed “Mass Segment Fashion Market in India” and determined consumer behavior, seasonality and purchase drivers
• Analyzed the brand’s social media raw data, content buckets and content flow to find out what’s working and what’s not
• Recommended content strategy for Only Vimal, based upon the social media audit and survey of Only Vimal’s audience
• Suggested branding & communication changes and TVC campaigns to boost sales of online channels and gifting category
Job Title : Faculty & Mentor
Company name : Career Launcher
Period : March 2017 - May 2017
Summary : • Improvised innovative problem-solving techniques and facilitated aspirants in the preparation of Aptitude and Reasoning
• Mentored 400+ aspirants and motivated them to realize their inner potential and perform their best in competitive exams
Location : New Delhi Area, India
Job Title : Marketing Management Intern
Company name : Indian Institute of Management, Lucknow
Period : August 2016 - September 2016
Summary : • Learned basic concepts of Marketing Management and applied them in real-time business case studies
• Analyzed the und
Title : CMO Foundations: Measuring Marketing Effectiveness (ROI)
Period : April 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/a7d26627a9b3a935fa537df3415faf5ab6de97e47db1ca910ecfee6ed2c17437?trk=backfilled_certificate
Issuing Authority : LinkedIn
Title : Program Management Foundations
Period : March 2021 - Present
Summary : linkedin.com, https://www.linkedin.com/learning/certificates/b84fe92fe44a354cd4c60c81901ff6738d524634a7040c421f132ed6e8483906?trk=backfilled_certificate
Issuing Authority : LinkedIn
Title : Lean Six Sigma Green Belt Certification
Period : February 2019 - Present
Issuing Authority : Indian Statistical Institute(SQC & OR)
Title : Tableau Desktop - Data Visualization & Communication
Period : February 2019 - Present
Issuing Authority : Tableau Software
English (Full Professional), Hindi (Native Or Bilingual)
Award : Delegate for the International Youth Exchange Program to China
Issuer : Ministry of Youth Affairs and Sports, Government of India
Date : 7 2018
Summary : Represented India as a part of the Indian Youth Delegation to China 2018, sponsored by the Ministry of Youth Affairs and Sports, Government of India.
Award : National Winner – Pragyan 2.0 National Case Study competition
Issuer : IIM Kashipur
Date : 11 2017
Award : National Finalist in RunBhoomi
Issuer : SIBM, Pune
Date : 8 2017
Summary : A strategy based national level competition.
Award : Director's Award for Cumulative Contribution to JYC
Issuer : Jaypee Institute Of Information Technology, Noida
Date : 5 2016
Award : Final-select for the Photography Exhibition at Taj Literature Festival, Agra
Issuer : Taj Literature Festival, Agra
Date : undefined 2013
Show More