Job Description

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.

The Role

We seek a motivated and detail-oriented Lead Qualification Specialist to join our team. In this role, you will evaluate and qualify incoming leads generated through marketing efforts and nurture them until they are ready to be passed to the sales team. The ideal candidate has strong communication skills, is proficient in using CRM and marketing automation tools, and has a keen understanding of lead qualification frameworks.

As a Lead Qualification Specialist, you will be critical in driving our company’s growth by ensuring that our sales team engages only with high-quality, sales-ready leads. You will collaborate closely with both the marketing and sales teams to optimize the lead qualification and handoff process, ensuring maximum efficiency and alignment.

Responsibilities:

Lead Evaluation and Qualification:

- Review and evaluate leads from various sources (marketing campaigns, website, events, Outbound campaigns, etc.).

- Apply lead qualification frameworks to determine lead readiness and prioritize high-quality leads.

- Segment leads based on interest, engagement level, and stage in the buying cycle.

Lead Nurturing:

- Engage with leads through phone calls, emails, LinkedIn messages and other communication channels to assess interest and potential fit.

- Provide leads with relevant content (whitepapers, case studies, product information) to guide them through the sales funnel.

- Regularly follow up with leads to nurture interest and build long-term relationships.

Collaboration with Sales and Marketing Teams:

- Work closely with the sales team to ensure smooth handoff of qualified leads, providing context and insights for better engagement.

- Provide feedback to marketing on lead quality and share insights to improve lead generation efforts.

- Maintain a feedback loop between marketing and sales to ensure lead quality and conversion optimization.

CRM and Data Management:

- Maintain accurate and up-to-date lead information in the CRM system (HubSpot)

- Regularly update lead statuses, document interactions, and ensure data hygiene.

- Generate reports on lead qualification progress, conversion rates, and other key metrics.

Performance Tracking and Reporting:

- Monitor key lead qualification metrics, including response times, lead-to-opportunity conversion rates, and engagement levels.

- Analyze lead sources and provide insights into the most effective channels for generating high-quality leads.

- Continuously assess and improve lead qualification processes.

Utilize Automation Tools:

- Leverage marketing automation platforms (e.g., HubSpot, Outplay, Apollo, LinkedIn Sales Nav) to automate follow-up processes and nurture leads at scale.

- Strong verbal and written communication skills

Requirements

- Bachelor’s degree in Marketing, Business, or a related field.

- Minimum 1-2 years of Proven experience in lead qualification, inside sales, or similar role.

- Proficiency with CRM systems (HubSpot) and marketing automation tools (Outplay, Apollo)

- Familiarity with lead qualification frameworks.

- Strong communication and interpersonal skills, with the ability to engage leads professionally via email and phone.

- Analytical mindset with experience in tracking and reporting on key metrics.

- Ability to work independently and collaborate effectively with cross-functional teams.