Job Description

Marketing Automation Consultant/ Manager

Key Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo, Pardot, etc.) and CRM systems.
• Solid understanding of email marketing best practices, lead nurturing, and customer lifecycle marketing.
• Strong analytical skills and the ability to derive insights from data to make data- driven decisions.
• Excellent project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
• Demonstrated success in developing and executing effective marketing automation campaigns.
• Experience in lead scoring, segmentation, and data management.
• Knowledge of HTML and CSS for email template customization is a plus.
• Excellent communication and collaboration skills to work effectively with cross- functional teams.