Business Overview
Rakuten is one of the largest internet services company globally and provides more than 70 services spanning eCommerce, finance, telecommunication, sports and much more to approx. 1.4 billion customers worldwide. Following the strategic vision “Rakuten as a data-driven membership company”, we are expanding our data activities across our multiple Rakuten group companies.
With hundreds of millions of members and trillions (yen) in spending from members Rakuten’s Membership enjoys un-paralleled eco-system of benefits and amongst the largest in the world. Our talented and driven team operates a portfolio of data and data science products and services that enable personalization and enablement of sciences at Rakuten.
Rakuten Institute of Technology (RIT) was launched in 2005 as the dedicated R&D organization for the Rakuten Group. RIT’s Customer Program builds deep customer understanding at all the steps in the Customer Journey with Rakuten to deliver scalable, repeatable data science solutions for Marketing and Customer Nurturing products.
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