Job Description

Fireflies.ai is an AI voice assistant that automatically takes notes, makes meetings searchable, and delivers key insights from conversations. We are growing rapidly across tens of thousands of organizations and growing our footprint inside Fortune 500 companies. Chances are you've seen Fireflies in one of your meetings! Fireflies integrates with all the major video-conferencing platforms including Zoom, Google Meet, Teams, Webex, and more.

As a Product Growth Marketer, you will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of Fireflies.ai's offerings. This role goes beyond traditional marketing; you’ll serve as the key voice for our product, translating its capabilities into compelling narratives that resonate with users. Your success will be defined by your ability to align marketing with product growth goals while continually elevating our user experience.

Key Responsibilities

• Content Creation:
  • Craft compelling product descriptions, feature overviews, and landing page copy.
  • Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences.
  • Write scripts for product demos, sales presentations, and promotional videos.
  • Create thought leadership content such as blog posts and social media narratives.
• Market Positioning & Strategy:
  • Conduct in-depth market research to understand customer pain points, behaviours, and preferences.
  • Define the product's unique value propositions and messaging framework.
  • Collaborate with cross-functional teams to ensure consistent alignment on go-to-market strategies.
• Growth & Analytics:
  • Develop and execute promotional campaigns that drive product awareness, leads, and adoption.
  • Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance.
  • Monitor market trends and customer feedback to inform product and marketing strategies.

What We're Looking For

• Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment.
• Exceptional writing skills with the ability to create customer-centric, persuasive content.
• Deep understanding of market research, customer segmentation, and value-driven messaging.
• A strong analytical mindset paired with creativity to experiment and innovate.
• Excellent collaboration skills to work with product, sales, and design teams.
• Prior experience in fast-paced, high-growth tech companies like Notion, Slack, or Otter.ai is a plus.
• Consumer-first mindset: Ability to apply B2C tactics in a B2B SaaS environment.
• Exceptional communication skills and collaborative mindset.