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Search Engine Optimization Analyst

Job Description

We are looking for a highly skilled and data-driven SEO Analyst to join our team. The SEO Analyst will be responsible for enhancing our organic search visibility, optimizing on-page and off-page factors, and improving keyword rankings across search engines. The ideal candidate should have hands-on experience in conducting keyword research, building high-quality backlinks, and implementing both on-page and off-page SEO strategies to drive traffic and increase conversion rates.

Roles and Responsibilities:

Keyword Research and Optimization:

  • Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
  • Optimize website content, meta tags, and internal linking to improve keyword rankings.
  • Monitor keyword performance and adjust SEO strategies accordingly.

On-Page SEO:

  • Optimize website architecture, URLs, and content for search engines and user experience.
  • Ensure all on-page SEO elements, including title tags, meta descriptions, headings, and images, follow best practices.
  • Work with content and web development teams to implement technical SEO fixes (e.g., improving site speed, mobile responsiveness).

Off-Page SEO and Link Building:

  • Develop and execute effective backlink-building strategies to enhance domain authority and search rankings.
  • Identify and establish partnerships with relevant websites for guest posting and outreach.
  • Analyze competitors’ backlink profiles and stay updated with industry trends to build authoritative links.

SEO Audits and Reporting:

  • Perform regular SEO audits to identify and address technical issues, opportunities, and risks.
  • Track and report on key SEO metrics, including traffic, rankings, and conversion rates.
  • Provide actionable insights based on data analysis and suggest strategies for improvement.

Competitor Analysis:

  • Analyze competitors’ SEO strategies, including keyword rankings, backlink profiles, and content structure.
  • Benchmark SEO performance against competitors to ensure competitive positioning.

Collaboration:

  • Work closely with content creators to develop SEO-friendly content strategies.
  • Collaborate with web development teams to implement technical SEO improvements.
  • Coordinate with the digital marketing team to ensure SEO aligns with broader marketing initiatives.

Requirements:

  • Proven experience as an SEO Analyst or similar role.
  • Expertise in keyword research, backlink building, and on-page/off-page SEO strategies.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
  • Strong understanding of search engine algorithms and ranking factors.
  • Knowledge of HTML/CSS and content management systems (CMS) like WordPress is a plus.
  • Strong analytical skills with the ability to interpret data and translate it into actionable steps.
  • Up-to-date with the latest SEO trends and best practices.

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Information Technology, or a related field.
  • Experience in the SaaS industry is a strong plus.
  • Experience in content creation and copywriting for SEO optimization.
  • Familiarity with technical SEO (e.g., website speed, mobile-first indexing, schema markup).

About Cyble:

Cyble provides the fastest and most comprehensive coverage across adversaries, infrastructure, exposure, weaknesses, and targets.

Cyble empowers governments and enterprises to safeguard their citizens and infrastructure by providing critical intelligence in a timely manner and enabling rapid detection, prioritization, and remediation of security threats through its advanced capabilities for data analysis, expert insights, and automated processes

Skills

  • SEO
  • HTML/CSS
  • WordPress
  • CMS
  • Google Search Console
  • Google Analytics
  • Semrush

Education

  • Master's Degree
  • Bachelor's Degree

Job Information

Job Posted Date

Oct 24, 2024

Experience

4 to 8 Years

Compensation (Annual in Lacs)

Best in the Industry

Work Type

Permanent

Type Of Work

8 hour shift

Category

Information Technology

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