Job Description

SEO Specialist

•  Work from office | Pune

About ExtraaEdge

Ages ago (2015 :)), in the humble abode of Abhishek’s bachelor pad, our co-founders, Abhishek Ballabh & Sushil Mundada, set out to bring innovation into the world of admissions. Today, we are trusted with the admissions of over 300 educational institutions. Our team of 60 + team members (and growing!) are on a mission to help ExtraaEdge become the globally preferred Education Marketing Technology.

Here are some key facts about us

• Currently used by over 4000 admissions officers and 240 teams across the globe.
• High growth rate.
• Rapid technological advancements. In a short span of 5 years at par with some of the market leaders.
• End to End education-focused, customized tools.

What we love solving for

• Building advanced technology that solves specific business problems and gives the admissions team an edge over their competitors.
• Creating a delightful experience for each user and team to ensure their goals are met. 
• Helping admissions & marketing teams grow.

Here’s what you will be doing at ExtraaEdge

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website.
• Conduct thorough keyword research to identify target keywords and optimize website content accordingly.
• Optimize website structure, URL hierarchy, and internal linking for enhanced search engine visibility.
• Perform on-page optimization, including meta tags, header tags, and keyword placement, to improve website rankings.
• Monitor website performance using SEO tools and analytics platforms, and provide regular reports on keyword rankings, organic traffic, and other relevant metrics.
• Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed optimization.
• Conduct competitor analysis to identify SEO opportunities and stay ahead of industry trends.
• Collaborate with the content team to develop SEO-friendly content strategies and ensure content is optimized for search engines.
• Manage link-building activities and develop a strong backlink profile to improve domain authority and rankings. 
• Stay updated on the latest SEO techniques, algorithms, and industry trends, and make recommendations for continuous improvement.

Is this someone that looks like you?

• Proven experience as an SEO Specialist, preferably in a B2B SaaS environment.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar platforms.
• Strong understanding of keyword research, on-page optimization, technical SEO, and link-building strategies.
• Familiarity with content management systems (CMS) and website development frameworks.
• Proficient in HTML, CSS, and JavaScript as they relate to SEO implementation.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Up-to-date with the latest trends and best practices in SEO and digital marketing.
• A highly organized individual with the ability to manage multiple projects simultaneously and to prioritize their workload according to changing needs.

Traits we look for:

Samajh: Has knowledge about the work.

Neeyat: Has the willingness to give the best to the job.

Kabiliyat: Has the capability to do the job well.

Compensation:

As per industry standards for startups.

The Work Hours and Work Locations:

Work Hours: You are expected to work from 9:30 AM to 7 PM IST. Keep in mind that being a startup, you may have to stretch from time to time depending on your workload and deadlines.

Work Location: Pune (Work from Office).

Benefits of joining our organization:

• We are an amazing bunch of high-performing, hungry individuals that are on the way to greatness.
• A great culture and environment to thrive in while having fun.
• A platform to let loose your creative wild side and contribute to the company in various different roles like hiring, customer marketing, collections etc.
• Exposure to diverse learning opportunities.
• Since we operate in a niche segment in a young and growing industry of marketing technology there is a constant need for an experimental approach every day.
• Mentorship and coaching from founders to grow skills.
• High learning & growth curve.
• Certifications and Training programme.
• ESOPS are offered after a certain tenure/ contribution within the organization.
• Health insurance policy via Plum.
• People First Organization where we believe in giving opportunity and growing constantly.

What does the recruitment process look like?

• Assignment submission.
• Interview Rounds: Once shortlisted we usually do about 2-3 rounds of interviews and deep reference checks.