Job Description

The SEO and Paid Search Lead will be responsible for the strategy, execution, and optimization of our organic search (SEO) and paid search (PPC) campaigns. This hybrid role requires a deep understanding of both organic and paid search disciplines, data analysis, and cross-channel digital marketing. The ideal candidate is a strategic thinker with a hands-on approach who can optimize campaigns to drive traffic, improve conversion rates, and maximize ROI. You will collaborate closely with content creators, development teams, and the wider marketing department.

Key Responsibilities

Strategic Planning: Develop and implement a unified strategy for SEO and Paid Search to align with overall business goals and drive qualified traffic, engagement, and conversions.

SEO Strategy & Execution:

Lead all SEO initiatives including keyword research, on-page optimization, content strategy, technical SEO, and link-building.

Perform regular site audits to identify technical issues, optimize site architecture, and improve user experience.

Collaborate with content creators to ensure all web content is optimized for target keywords and search intent.

Paid Search Strategy & Management:

Design, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.

Manage budgets, bidding strategies, and A/B testing for ad copy and landing pages to maximize conversions.

Utilize advanced targeting methods, including audience segmentation, remarketing, and geo-targeting.

Performance Analysis: Monitor, analyze, and report on SEO and PPC performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Google Ads.

Provide actionable insights to inform strategy and report on KPIs, including traffic, click-through rates, cost-per-click, conversion rates, and ROI.

Cross-Functional Collaboration: Work closely with development, design, and content teams to ensure all digital assets support SEO and PPC goals.

Stay Updated: Keep up-to-date with the latest trends, algorithm updates, and industry developments in both organic and paid search.

Qualifications

Experience: 4+ years of experience in SEO and Paid Search, with a proven track record of managing successful campaigns and strategies.

Technical Expertise: In-depth knowledge of on-page, off-page, and technical SEO principles, as well as a strong grasp of PPC strategies, including Google Ads, LinkedIn Ads and Bing Ads.

Analytical Skills: Proficiency in using SEO and PPC tools such as Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs, Screaming Frog, and others to analyze performance and make data-driven decisions.

Budget Management: Experience managing substantial PPC budgets, optimizing spend for maximum ROI.

Communication Skills: Ability to convey complex SEO and PPC concepts to non-technical stakeholders and collaborate effectively across teams.

Certifications: Google Ads, Google Analytics, or other related certifications are a plus.

Preferred Skills

• Experience in SaaS, or B2B marketing is highly desirable.
• Familiarity with additional paid channels, such as social media ads, display advertising, and programmatic buying.
• Familiarity with Hubspot CRM and other AI tools.
• Understanding of Attribution models.