Job Description

Knowmax — Content Marketer Job Description

This is a team management role so we’re looking for someone who prioritizes collaborative teamwork along with dedicated individual contributions. We expect you to lead a team of anywhere between 3-5 Writers, along with contributing individually to multiple tasks.

Roles And Responsibilities

Content Ideation

• Create and manage content calendars involving but not limited to—plans for SEO blogs, website pages, social media calendars, and email campaigns
• Identify SEO and thought-leadership topics/themes for content across buyer journeys to boost website traffic, engagement, MQLs, and SQLs
• Conduct periodic content audits to revamp content and boost conversions
• Build content writing style guides across content formats to streamline the content creation process

Content Creation and Distribution

• Create short and long-form content for multiple buyer personas comprising of but not limited to—lead-gen emails, newsletters, case studies, thought leadership articles, battle cards, product one-pagers and decks. Collaborate with the Design and Development team to take content live on the website smoothly
• Build and execute content distribution plans to bring relevant traffic and maximize conversions
• Assist Product Marketing, Customer Success, and Sales team with email campaigns, product-led content, and event marketing activities

Content Editing

• Edit content across multiple formats comprising of but not limited to—blogs, collaterals, emails, and social media creatives. Provide actionable feedback to Writers and ensure content accuracy
• Build and improvise content editing guidelines to streamline the editing process

Key Competencies

Creativity & Storytelling: We’re looking for someone who can find creativity even in the mundane and weave compelling stories for our product

Leading with Empathy: Content is a subjective territory so we’re all out looking for someone who can lead the team and collaborate across teams with empathy

I’ll figure it out attitude: While we ensure maximum support for our team, we’d love someone who has a positive I’ll figure it out attitude and can get work done

Very important, Chat GPT/AI use: We’re looking for someone who relies more on human intelligence than artificial intelligence. If you see AI tools like GPT as your good casual friend, we’re good. But if you see them as your best friend, it might not work for us. If you get it, you do!

Preferred Background

• 3-5 years of relevant marketing experience in preferably the B2B SaaS industry
• Proficiency in tools like GA 4, Figma, and Ahrefs is an advantage

Location: Gurugram/Amritsar