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Digital Marketing Lead

Job Description

Job Location – Gurugram (no remote)

Job Description

You’ll be the primary custodian of all digital marketing operations globally. You’ll liaise closely with the content marketing & design team, including Sales & alliances, while being a part of the marketing team to manage day to day digital marketing operations. This role will contribute significantly towards our lead & demand generation initiatives.

Roles & Responsibilities

  • Organic Raking – Drive digital metrics such as traffic, engagement rate, average time spent, form fills (leads) by conducting research, planning and executing all SEO / SEM activities for organic growth
  • Email Marketing – Manage a database, find out the right tools and run regular email campaigns including newsletters, cold email campaigns and drip campaigns
  • Analytics & Reporting – Own and manage all reports related to website metrics, budgets, leads
  • Web Performance – Constantly check website optimization, speed, bugs and technical errors. Work closely with development teams to fix the same
  • Web Hygiene – Ensure that all digital properties, social media pages, have consistency in communication. Keep updating resources and collaterals with the most recent updates
  • Evaluate Technologies – Keep an eye out on the latest technologies and tools available by constant research, demos, trials to experiment and ensure that the MarTech Stack is as per industry benchmarks
  • Budget – Work closely with the marketing & business heads to identify budgets to plan out all activities such as tool cost, backlinks. This’ll also include negotiations with potential influencers, media houses, vendors
  • Integrated Campaign Management – Liaison with content marketers, marketing operations, designs and sales leaders to run 360 marketing campaigns including email, social, ABM to maximise ROI and better lead nurturing
  • Growth Hacking – Be creative to suggest ideas and run experiments for multi-fold growth in the digital arena

Requirements

  • 2 to 5 years of overall work experience. Atleast 3 years of experience in core digital marketing in B2B tech, preferably with a SaaS or Enterprise software company
  • Certifications – Google Data Analytics Professional Certificate, Advanced Google Analytics (Any other certification is good to have)
  • Proven experience in executing high-performing campaigns mapped directly with ROI (funnel creation)
  • Track record of organic first marketing instead of paid or PPC (desirable but not mandatory)
  • Self motivated to take ownership of budgets, tools & processes with minimal supervision

Skills

  • Digital Marketing Media
  • Marketing Analytics
  • SEO
  • Web Performance
  • Marketing Campaigns

Education

  • Master's Degree
  • Bachelor's Degree

Job Information

Job Posted Date

Sep 26, 2024

Experience

2 to 6 Years

Compensation (Annual in Lacs)

Best in the Industry

Work Type

Permanent

Type Of Work

8 hour shift

Category

Information Technology

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