Job Description

Digital Marketing Manager

Best suited for candidates who: (Skills/Experience):

• Have a background and experience in B2B marketing for software products.
• Have a strong background in inbound marketing & strategy, lead generation and content writing.
• Have prior hands on experience with SEO & Marketing tools, Moz, SEMRush, etc.
• Possess excellent written and oral communication skills. Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Are proficient in marketing, automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Have active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Possess the ability to own projects from start to finish. The ability to be a strong, consistent, clear voice at the table.
• Have knowledge of WordPress, Adobe Creative Suite or other graphic design tools, Google Analytics, Google Trends, MailChimp and Google Tag manager.
• Have an analytical mindset, creative and critical thinking.
• Possess initiative & leadership skills — ability to proactively addressed a situation or problem, even though it wasn’t explicitly expected of you.
• Are a quick learner & have hands on skills — ability to learn quickly from online courses and tutorials, and put the knowledge into action.
• Have the problem solver skills & entrepreneurial spirit — ability to creatively solve problems and thrive when presented with a challenge.
• Are tech savvy and keen interest towards robotics, drones, AI and IoT domains.