Job Description

About Passionfruit

Passionfruit is the world's first end-to-end AI-enabled SEO service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO strategies.

We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)) and service some of the large companies in India and the US (Shaadi.com, Bayer Group).

About the Role

As an Off-Page SEO Manager at Passionfruit, you will manage our Off-Page Leads in building high-quality backlinks, managing digital PR initiatives, and developing relationships with influencers and webmasters. You will work closely with our cross-functional (On-page, technical, and content SEO) teams to ensure all off-page strategies align with our clients' business goals and complement our AI-enabled SEO solutions.

Responsibilities

Link Building

• Develop and execute strategies to acquire high-quality backlinks through ethical practices including guest blogging and influencer partnerships
• Conduct targeted outreach to secure strategic link placements and build lasting relationships with webmasters and content creators
• Monitor backlink profiles using industry tools to ensure quality, relevance, and performance

Content Promotion

• Collaborate with content teams to create linkable assets and develop distribution strategies
• Promote content through social media channels and industry influencer partnerships to maximize visibility and drive qualified traffic

Brand Mentions

• Track online brand mentions and engage with users to foster positive relationships
• Build partnerships with other websites to increase brand visibility and convert unlinked mentions into valuable backlinks

Online Reputation Management

• Monitor and manage client reputation across Reddit, Quora, Instagram, Facebook, and Google Reviews
• Identify and flag content that violates platform policies, engaging with moderators and administrators when necessary
• Implement reverse SEO strategies to minimize the visibility of negative content in search results
• Create and optimize high-authority positive content to outrank negative mentions
• Develop strategic responses to negative reviews that protect brand reputation while addressing legitimate concerns

Local SEO

• Optimize clients' presence on local directories and review sites while ensuring consistent NAP information
• Implement location-specific strategies, build citations, and acquire reviews to strengthen local search presence

Competitor Analysis

• Analyze competitors' backlink profiles and strategies to identify opportunities and develop more effective tactics
• Monitor competitors' online presence to benchmark performance and identify content gaps

Analytics and Reporting

• Measure campaign effectiveness using advanced analytics tools to track referral traffic, domain authority, and backlink quality
• Create insightful reports on performance and impact on organic rankings for stakeholders

Staying Updated

• Monitor industry trends, algorithm updates, and best practices in off-page optimization
• Participate in professional communities and stay informed about regional search variations across target markets.

Required Qualifications

• Fluent in the English language and the ability to communicate effectively.
• Able to communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations.
• 3+ years of experience working in an OSEO or Digital Marketing role.
• Familiarity with SEO tools, such as Google Analytics, Semrush, Google Search Console, Screaming Frog, etc.
• Ability to identify high-quality backlink opportunities and relevant content.
• Proficiency in using analytics tools to assess performance.

Preferred Qualifications

• Bachelor’s Degree or higher in Marketing, Communications or Computer Science/IT (or years of experience in commensurate).
• Agency experience is also preferred to manage the multiple priorities of a variety of clients

Work Culture

• This role is hybrid, with an in-person portion based out of New Delhi, Saket.