Job Description

• South Delhi, Delhi, India

Overview: EasyInsights is a first-party data activation platform specifically designed for performance marketers from the ground up. It helps in activating first party data to increase your ROAS significantly. If any of these pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need.

Job Summary:

We’re seeking a highly motivated, experienced & results-driven Product Growth Marketer to join our team. The successful candidate will work closely with cross-functional teams, including product management, sales, and marketing communications, to create compelling messaging, content, and campaigns that differentiate our platform from the competition!

Key Responsibilities

• Manage multi-channel performance marketing campaigns like Meta Ads and Google Ads to drive adoption and revenue growth.
• Develop & execute all content related to growth marketing including website, landing pages, etc..
• Develop customer and competitive insights to inform product and marketing strategies.
• Track and improve on key marketing KPIs

Must-Have Qualifications:

• Bachelors in Engineering, and related fields from Tier-1 colleges. (IITs/NITs/BITS)
• Performance Marketing Experience: 1-2 years of experience in performance marketing. Experience in a B2B SaaS environment will be a plus.
• Multi-Channel Marketing Campaigns: Experience in managing and optimizing multi-channel marketing campaigns, including Meta and Google Ads
• Analytical Skills: Strong analytical skills to track and improve key marketing KPIs.

Preferred Qualifications:

• Communication and Copywriting Skills: Excellent communication skills with a proven ability to create compelling messaging, buyer personas
• Creativity and Innovation: A strong creative streak that can bring innovative ideas to all marketing activities.
• Customer and Market Insights: Experience in developing customer and competitive insights to inform and influence marketing strategies

Ability to commute/relocate: Chhatarpur, Delhi: Reliably commute or planning to relocate before starting work (Required)