Job Description

Location: Gurugram

About Us:

Enpass is the developer and supplier of one of the world’s leading password and passkey management application, trusted by businesses and consumers globally, with a strong customer base in Europe & US. It helps users prevent cybersecurity breaches caused by phishing and weak password practices while also addressing corporate and regulatory compliance requirements.

What sets Enpass apart is its unique ability to provide full data sovereignty, enabling users to store their most valuable data within their own environment, which is a critical advantage for enterprises in today’s security-conscious world.

Enpass offers seamless usability across all major platforms, including mobile, desktop, and browsers.

Position Summary:

As a Content Writer at Enpass, you will develop understanding on the product and core brand positioning based on which you will create both long-form and short-form content across the various channels for both B2B and B2C audiences.

Key Responsibilities

Content Creation:

• Develop long-form content such as whitepapers, eBooks, blogs, and case studies.
• Write and edit thought leadership articles, LinkedIn posts, and social media content tailored for professional and consumer audiences.
• Create concise and impactful ad copy for platforms like Google Ads, LinkedIn, and Facebook.
• Draft scripts for webinars, product videos, and in-app messages to enhance user engagement.
• Prepare newsletters, email campaigns, and sales collaterals, including brochures and presentations.

Collaboration and Strategy:

• Collaborate with the Marketing Manager to plan and maintain content calendars aligned with campaigns.
• Work closely with the Product Manager to ensure technical accuracy in product-related content.
• Partner with SEO agency to optimize content for search engines and improve organic reach.
• Coordinate with PR and video content agencies to maintain consistent messaging across platforms.
• Mentor junior writers and provide guidance to ensure quality and alignment with brand standards.

Content Optimization:

• Conduct keyword research and implement SEO strategies to enhance content performance.
• Analyze content metrics and use insights to refine future content.
• Stay updated on industry trends and competitor strategies to propose fresh content ideas.

Required Skills & Qualifications:

• 4+ years of proven experience in content writing for Enterprise IT/SaaS products.
• Excellent writing and editing abilities with strong grammar and style to cater Europe and US markets.
• Ability to write 360-degree content, including blogs, case studies, whitepapers, emails, ads, and social media.
• Strong understanding of B2B and B2C content creation, including audience-specific tone and style.
• Expertise in SEO best practices, keyword optimization, and content performance tracking.
• Ability to collaborate effectively with cross-functional teams and external agencies.
• Knowledge of cybersecurity, password management, or identity management is a plus.