Job Description

We are seeking a dynamic and results-driven 'Performance Marketing Manager' with 3-4 years of experience, specifically in SaaS. The ideal candidate will have a proven track record of driving customer acquisition, improving conversion rates, and optimizing campaign performance across digital channels.

Key Responsibilities

• Develop and execute data-driven performance marketing campaigns to drive lead generation, customer acquisition, and revenue growth.
• Plan and manage budgets across paid channels, including Google Ads, LinkedIn, Facebook, and programmatic platforms.
• Monitor, analyze, and report on campaign performance metrics such as CTR, CPA, ROAS, and LTV.
• Implement A/B testing strategies and optimize ads, landing pages, and creatives for improved performance.
• Use tools like Google Analytics, SEMrush, and HubSpot to track and measure campaign success.
• Define and refine customer personas to enhance targeting accuracy.
• Leverage first-party data, retargeting, and lookalike audiences to maximize reach and engagement.
• Work closely with the content, design, and product teams to develop compelling creatives and messaging.
• Partner with the sales and customer success teams to ensure alignment on lead quality and conversion processes.
• Stay updated on the latest SaaS industry trends, tools, and marketing innovations.
• Explore and adopt new digital marketing channels to scale campaigns.

Key Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 3-4 years of hands-on experience in performance marketing, with a strong focus on SaaS products.
• Proficiency in platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other PPC tools.
• Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment.
• Excellent communication and project management skills

Preferred Qualifications

• Certifications in Google Ads, Analytics, or other relevant platforms.
• Familiarity with Account-Based Marketing (ABM) strategies.
• Knowledge of SEO and content marketing principles.

About Company: RDash is an innovative construction management platform designed for developers, contractors, and design studios. It offers complete workflow automation for all professionals involved in construction and interior project management. From site surveys to designs, BOQs (Bill of Quantities) to vendor allocation, and office-to-site coordination to project planning, RDash streamlines the entire process. With features like automated task creation, approval workflows, and contextual communication, it ensures that everyone stays on top of their tasks, enhancing efficiency and collaboration across the board.